Baton AI

Baton AI provides software that automates product configuration for business software vendors, targeting both pre-sales and post-sales workflows. For pre-sales teams, the product provisions fully functional, live application accounts rather than front-end overlays or click-through simulations, so prospects can evaluate the vendor's actual product in a customized demo or pilot environment. For post-sales teams, the same configuration capability is applied to customer onboarding, allowing implementation staff to configure and launch production customer accounts and compress projects that would otherwise run for months.

The product is presented around an assistant component, referred to as Baton Copilot, that carries out configuration tasks such as creating users in bulk, generating customer and deal records, building dashboards and dashboard filters, creating and assigning task groups, populating descriptions and status tags, adding product catalogs, assigning team roles and access levels, and setting parameters such as corporate card limits. Examples shown on the company's site depict configured CRM and corporate card/expense management dashboards populated with synthetic companies, deals, users and departments.

Baton AI positions itself as a context-to-configuration layer: it extracts customer requirements from unstructured inputs including meeting notes, transcripts, emails, chat messages, documentation, spreadsheets and documents, then converts that context into executable configurations that are injected into the target application without requiring engineering involvement. Users can also issue natural-language queries to perform actions such as creating a support-ticket triage workflow for a specific customer or updating all user settings from an uploaded CSV file.

Business model

Baton AI sells software to B2B SaaS vendors, whose pre-sales and post-sales functions use it to configure product environments. The company's site directs prospective customers to book a demo rather than to self-serve sign-up, indicating a sales-led motion.