Basemark
Helsinki, FI · Founded 2015 · 94 employees on LinkedIn · 7 known investors
Find your way into Basemark
Basemark develops software solutions for automotive OEMs and tier suppliers to reduce chip requirements in vehicles and accelerate the development of sustainable vehicles by minimizing environmental impact from semiconductor manufacturing.
Also known as Basemark GmbH · Basemark Inc. · Basemark Oy
Investors · 7
Also in the syndicate · 6
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BApr 2024 · 5 sources
ETF Partners (lead), Business Finland, Constructor Capital, European Innovation Council, Finnish Industry Investment (Tesi)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Basemark Oy is a Helsinki-headquartered software and services company that develops augmented reality (AR) and human-machine interface (HMI) software and tooling for embedded, real-time environments where graphics performance and system behavior must remain predictable. Its flagship product is the Rocksolid platform, a suite comprising Rocksolid Studio (a low-code visual development tool for AR/HMI application logic, layouts and visual elements), the Rocksolid Engine (an optimized graphics and compute engine for embedded hardware), an SDK and runtimes, with cross-platform deployment across automotive- and defense-grade chipsets and monthly or annual licensing options.
The company addresses three stated industry segments: automotive (AR and HMI across head-up displays, instrument clusters and infotainment displays), defense (situational awareness, target tracking and data fusion via smart helmets, glasses, HUDs and drones), and enterprise (AR-enhanced navigation for logistics and last-mile delivery). Alongside Rocksolid, Basemark sells the Basemark Automotive Test Suite (BATS), a graphics and ADAS performance evaluation tool for automotive SoCs, professional services for OEMs and Tier-1 suppliers, and consumer GPU benchmarks distributed via gpuscore.com.
Basemark's professional services team works across the automotive V-cycle from proof-of-concept through series production, with expertise spanning AR, machine learning and computer vision, ADAS, DMS, HMI and HUD, safety-critical compute and graphics accelerators, QNX, Safe Linux, AUTOSAR Classic/Adaptive, middleware and firmware development, LiDAR and 3D point cloud processing, ROS, cybersecurity and functional safety development.
Founding story
Basemark Oy was founded in April 2015 by Tero Sarkkinen, who serves as Founder and CEO, and is registered in Finland under register ID 2688018-1. The company describes roots in real-time 3D graphics and benchmarking, citing roughly 20 years of graphics heritage and data and a team drawn from benchmarking, computer graphics, GPU compute acceleration and real-time rendering backgrounds.
Business model
Basemark combines product licensing with services: the Rocksolid platform is offered under monthly or annual licensing, and a professional services team delivers turnkey projects or works as an extension of a customer's own development team across proof-of-concept and multi-year series production programs. It also offers the BATS automotive test suite and consumer-facing GPU benchmarks.
Software licensing of the Rocksolid platform on monthly or annual terms, plus fee-based professional services engagements ranging from short proofs-of-concept to multi-year series production development projects; additional performance evaluation and benchmarking software products.
Traction
Basemark developed AR features for BMW vehicles that have been in use by drivers on public roads since 2021, and announced in 2022 that it had contributed to BMW Group's iX AR applications. It counts other OEMs and Tier-1 companies in the USA, Germany, France, Italy and the UK as customers, has worked with Lamborghini on a project collaboration, and secured its first series production deal with a U.S. OEM in 2023. The company states it has delivered software solutions for over 20 series production passenger cars and trucks in Europe and the U.S., and reports EUR 34M raised in total funding as of April 2024.
Latest developments
In March 2025 the former founders of Apostera GmbH - Nikolay Spasenov, Yuriy Svyezhentsev, Viktor Sdobnikov and Andrey Golubinskiy - and several former Apostera employees joined Basemark; Sdobnikov became Vice President of Rocksolid AR and Golubinskiy took a role shaping strategic direction and expansion into new verticals. The company has since publicized defense work, including a real-time data fusion demonstration with Patria and a vendor-independent spatial awareness demonstration for multi-domain operations at Eurosatory 2026, and on 30 June 2026 signed a memorandum of understanding with HELLA Ignite GmbH (Ignite by FORVIA HELLA) on automotive augmented reality. Basemark also participates in the EU Horizon Europe programme project "Rocksolid AR" (Grant Agreement No 101166533).
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Basemark positions itself as a provider of series production-grade AR development tooling for the automotive industry, describing Rocksolid AR as the first series production-grade automotive AR development tool set, and states its software has been delivered for over 20 series production passenger cars and trucks in Europe and the U.S. It cites the global automotive head-up display market as valued at USD 1.43 billion in 2023 and projected to reach around USD 17.43 billion by 2032 (31.97% CAGR).
The company contrasts its toolchain approach with competitors that it says only provide AR software development services: by combining an AR design studio with an interconnected SDK, Rocksolid AR is intended to let OEMs build bespoke AR applications themselves. Stated advantages include use in mass-production programs, ultra-low-latency behavior, stable graphics performance under complex motion and high degrees of freedom, an engine positioned as faster than general-purpose engines used in embedded systems, and low-code visual development tools. Basemark also notes computer vision capabilities absent from traditional HMI development tools, ISO 27001:2013 certification, and TISAX compliance at the Very High Protection level for its Helsinki and Munich offices.
Technology
The Rocksolid platform pairs a low-code visual design studio with an SDK and runtimes and an optimized graphics and compute engine intended for predictable performance on embedded, automotive- and defense-grade chipsets. Rocksolid AR incorporates AI-based computer vision, advanced localization and motion tracking so AR content stays anchored to real-world objects despite motion and vibration, built-in algorithms to combat latency, and logic to avoid occluding safety-critical information in the environment. Applications can be lightweight enough for low-end chips while driving multiple in-vehicle displays simultaneously, including HUDs, clusters, infotainment displays and e-mirrors. For defense, Rocksolid integrates data from sensors, platforms, C4ISR systems and other operational sources. Supported technologies include Vulkan, OpenGL ES 3.x, OpenGL ES 2.0 SC, OpenGL 4.5, DirectX 12, Metal, WebGL, HTML5, OpenCL and CUDA across Linux, Android, iOS, Windows, QNX and Integrity.
Go-to-market
Direct enterprise sales and demos to OEMs and suppliers, supported by professional services engagements that begin early in the project lifecycle; partnerships and ecosystem programs (a Rocksolid Partner Program, plus announced collaborations with Chief Tech, Panasonic Automotive Systems Europe and Ignite by FORVIA HELLA); and trade show presence including Embedded World 2024 in Nuremberg and Eurosatory 2026.
Automotive OEMs and Tier-1 suppliers, semiconductor vendors and software companies; defense organizations building AR for military vehicles, smart helmets, AR head-up displays, tactical assistance, tele-operations, training and simulation; industrial, manufacturing and logistics companies; and research institutions and academic groups working on AR, HMI, embedded graphics and simulation.
Geography
Headquartered at Albertinkatu 25, 00180 Helsinki, Finland, with wholly owned subsidiaries Basemark Inc. (Delaware, U.S.) and Basemark GmbH (Munich, Germany). As of April 2024 the company reported operations in Helsinki, Munich, Detroit and the San Francisco Bay Area, with professional services staff in Europe and the U.S. and stated expansion plans for Japan, China and South Korea.
History
Founded in April 2015 in Helsinki, Basemark began with real-time 3D graphics, GPU benchmarking and chip and system performance evaluation software, working with hardware manufacturers on their latest hardware, drivers and APIs. It subsequently built the Rocksolid engine and toolchain for mission-critical industrial applications and moved into automotive AR, contributing to BMW Group's iX AR applications (announced in 2022, with features in vehicles on public roads since 2021). In April 2024 it raised a EUR 22M Series B to expand with OEMs in Europe and the United States and internationally into Japan, China and South Korea. In March 2025 the four former founders of Apostera GmbH and several former Apostera employees joined Basemark, and the company set out to expand beyond automotive into other high-performance AR segments. It has since publicized defense-oriented work, including demonstrations with Patria and at Eurosatory 2026, and a memorandum with Ignite by FORVIA HELLA dated June 2026.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsBasemark and HELLA Ignite GmbH (Ignite by FORVIA HELLA) signed a memorandum of understanding to accelerate automotive augmented reality, announced from Helsinki, Finland and Berlin, Germany.
Basemark ran a live demonstration at Eurosatory 2026 showing how hostile UAV tracks, threat vectors and mission-system data can be presented for multi-domain operations.
Basemark demonstrated Rocksolid integrating data from sensors, platforms, C4ISR systems and other operational sources for defense operations together with Patria.
Former Apostera GmbH founders Nikolay Spasenov, Yuriy Svyezhentsev, Viktor Sdobnikov and Andrey Golubinskiy, plus several former Apostera employees, joined Basemark. Sdobnikov was appointed Vice President of Rocksolid AR; Golubinskiy took on a role shaping strategic direction and expansion into new verticals. Apostera had been acquired in 2022 by Harman International, a subsidiary of Samsung Electronics.
Basemark announced a €22M Series B round led by ETF Partners, with participation from Tesi (Finnish Industry Investment), Constructor Capital, a Zürich-based single family office, Business Finland, the European Innovation Council and private investors. The round combined equity, grants and loans, and was earmarked for deepening OEM business in Europe and the U.S., international expansion to Japan, China and South Korea, and strengthening the Rocksolid AR toolset. Prescus Capital advised on the VC and private investor portion and Civitta on the EIC portion.
Basemark announced in 2022 that it had significantly contributed to BMW Group's new iX AR applications; the AR features have been in use by drivers on public roads since 2021.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Basemarkbasemark.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Basemark do?
- Finnish software company building Rocksolid, an AR and HMI development platform for automotive, defense and enterprise systems.
- Who are Basemark's investors?
- Basemark's investors include ETF Partners.
- Where is Basemark headquartered?
- Basemark is headquartered in Helsinki, FI.