Base Culture
Clearwater, US · Delaware corporation · 4 known investors
Find your way into Base Culture
70 people in our graph share verified history with the Base Culture team — schools, employers, funds. One of them is your warm intro.
Jonathan Mercadounlockedknows Jordann Windschauer · together at University of South Florida (overlapped)
×11knows the team · via University of South Florida
Base Culture is a bakery producing clean-label breads and baked goods, offering both gluten-free and gluten options made without refined sugar, oils, or artificial ingredients. Its products are sold in retail freezer and bread aisles nationwide across the United States.
Founders & leadership
JW
Jordann WindschauerinChief Customer Officer, Founder and Chairwoman of Base CultureJordann Windschauer holds a degree in public relations from the University of South Florida and attended the WBENC–Tuck Capstone program for CEOs at Dartmouth University in 2016. She founded Base Culture in 2014 after developing a personal interest in clean eating, and currently serves as Chairwoman of the Board and Chief Customer Officer; the company has grown to distribute clean-label baked goods across over 15,000 conventional and natural retail locations nationwide.
RW
Robert WindschauerNamed on SEC filing
Investors · 4
Reported raises · per SEC filings
Form D private placements$21.9M disclosed across 7 rounds · 2017–2024
▶$2.7MraisedJun 2024 · 4 investors · RetailingRule 506(b)
▶$2.7MraisedJun 2024 · 4 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Marcel BensDirector
- Greg SpringsDirector
- Sarah PhilipsDirector
- Johnny HeiselbergExecutive Officer, Director
- Jordann WindschauerDirector
- Offering amount
- $3.7M
- Amount sold
- $2.7M
- First sale
- Apr 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4.3MraisedJun 2023 · 4 investors · OtherRule 506(b)
▶$4.3MraisedJun 2023 · 4 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Robert WindschauerExecutive Officer, Director
- SARAH PHILIPSDirector
- MARCEL BENSDirector
- Mark GerrishDirector
- Jordann WindschauerExecutive Officer, Director
- Offering amount
- $4.5M
- Amount sold
- $4.3M
- First sale
- Jun 2023
- Incorporated
- Corporation, Florida, 2020
- Federal exemptions
- 06b
▶$9.8MraisedJul 2022 · 2 investors · OtherRule 506(b)
▶$9.8MraisedJul 2022 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jordann WindschauerExecutive Officer, Director
- Robert WindschauerExecutive Officer, Director
- Nicholas GiannuzziDirector
- Mark GerrishDirector
- MARCEL BENSDirector
- Offering amount
- $9.8M
- Amount sold
- $9.8M
- First sale
- Jul 2022
- Incorporated
- Corporation, Florida, 2020
- Federal exemptions
- 06b
▶$1.4MraisedMay 2020 · 3 investors · OtherRule 506(b)
▶$1.4MraisedMay 2020 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Robert WindschauerExecutive Officer, Director
- Jordann WindschauerExecutive Officer, Director
- Offering amount
- $2.8M
- Amount sold
- $1.4M
- First sale
- May 2020
- Incorporated
- Corporation, Florida
- Federal exemptions
- 06b
▶$3.1MraisedApr 2019 · 2 investors · OtherRule 506(b)
▶$3.1MraisedApr 2019 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jordann WindschauerExecutive Officer, Director
- Robert WindschauerExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $3.1M
- First sale
- Apr 2019
- Incorporated
- Limited Liability Company, Florida
- Federal exemptions
- 06b
▶$250KraisedMar 2018 · 1 investors · OtherRule 506(b)
▶$250KraisedMar 2018 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Robert WindschauerExecutive Officer, Director
- Jordann WindschauerExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $250K
- Minimum investment
- $25K
- First sale
- Mar 2018
- Incorporated
- Limited Liability Company, Florida, 2013
- Federal exemptions
- 06b
▶$500KraisedDec 2017 · 2 investors · OtherRule 506(b)
▶$500KraisedDec 2017 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Robert WindschauerExecutive Officer, Director
- Jordann WindschauerExecutive Officer, Director
- Offering amount
- $500K
- Amount sold
- $500K
- First sale
- Nov 2017
- Incorporated
- Limited Liability Company, Florida, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlapWhole Foods345 shared keywordsWhole Foods Market is a grocery retailer offering fresh produce, prepared foods, and groceries for home delivery and in-store purchase in the United Kingdom.
Thrive Market300 shared keywordsThrive Market is an online grocery delivery service offering non-GMO and clean label food products at discounted prices through a membership model. The company targets health-conscious consumers seeking healthier alternatives to conventional groceries.
Instacart241 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Kevins Natural Foods224 shared keywordsKevin's makes ceramic non-stick cookware free from harmful chemicals like PFAS and PFOA for health-conscious home cooks. The company offers durable, professional-grade pans designed to complement its clean food products.
Green Chef207 shared keywordsGreen Chef is a meal-kit service that delivers pre-portioned ingredients and recipes developed by chefs and registered dietitians, with nutrition labels and dietary options for consumers seeking balanced, health-conscious meals. It operates in the direct-to-consumer food delivery category.
Trifecta Nutrition206 shared keywordsTrifecta is a meal delivery service offering chef- and dietitian-prepared, high-protein, macro-balanced meals designed to support various diets and health, fitness, and weight-loss goals. It also provides a mobile app for personalized meal plans and nutrition tracking, along with nutrition coaching, for health-conscious consumers.
Companies competing with Base Culture for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Base Culture do?
- Base Culture is a bakery producing clean-label breads and baked goods, offering both gluten-free and gluten options made without refined sugar, oils, or artificial ingredients. Its products are sold in retail freezer and bread aisles nationwide across the United States.
- Who founded Base Culture?
- Base Culture was founded by Jordann Windschauer.
- Who are Base Culture's investors?
- Base Culture's investors include Bluestein Ventures, Spiral Sun Ventures, ECP Growth, Humble.
- How much funding has Base Culture raised?
- Base Culture has disclosed $21.9M raised across 7 rounds.
- Where is Base Culture headquartered?
- Base Culture is headquartered in Clearwater, US.