Fundraising FoxBASE
Indonesia, ID · 2 known investors
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BASE is an Indonesian vegan beauty brand that creates skincare products formulated with plant-based ingredients certified by ECOCERT standards. The company focuses on combining scientific efficacy with sustainable and ethical sourcing for consumers who prioritize both product performance and alignment with personal values.
Also known as BASE · BASE Beauty
Investors · 2
Company profile
researched Aug 2026BASE is a beauty brand based in Indonesia that positions itself as a vegan beauty company, describing its products as 100% vegan and made locally with ingredients sourced globally. Its assortment spans three main categories: skincare, bodycare, and makeup. Individual products include the Daily Renewal Natural Exfoliating Pads (Rp249,000), the All Day Quick Comfort Face Mist (Rp189,000), the Rich Moisture & Youthful Firming Serum, and the Centamide Gentle Hydrating Cleanser, alongside a retinol-alternative serum, a 3-in-1 tint usable on cheeks, lips, and eyes, an eyeshadow palette, lip tints, and a body scrub formulated with illipe butter sourced from Borneo. Products are also merchandised by skin concern, covering aging, dryness, acne, and oily skin, and are offered in single units as well as discounted twin packs.
The brand states a set of product certifications and positioning claims: halal certified, vegan and plant-powered, Ecocert certified, cruelty free with no animal testing, safe for use during pregnancy, and suitable for sensitive skin. It markets an online store with free nationwide shipping in Indonesia on orders above IDR 250,000, and highlights makeup-artist endorsement for selected items.
Business model
BASE operates a direct-to-consumer model, selling its own branded skincare, bodycare, and makeup through its online store, with products priced in Indonesian rupiah and shipped nationwide within Indonesia. Promotional mechanics include free shipping above a minimum basket value, multi-unit twin packs, and clearance pricing.
Revenue comes from online retail sales of the company's branded beauty products, sold as individual items or bundled twin packs at published rupiah prices.
▸Full profile — market position, technology, go-to-market, geography
Market position
BASE describes itself as Indonesia's number one vegan beauty brand.
The brand differentiates on a fully vegan, plant-powered formulation claim combined with halal, Ecocert, and cruelty-free certifications, local manufacturing with globally sourced ingredients, and formulations positioned as suitable for sensitive skin and pregnancy, including a retinol alternative and locally derived ingredients such as illipe butter from Borneo.
Technology
Product formulations include a retinol alternative serum, ceramide-related (Centamide) hydrating cleanser, exfoliating pads, hydrating face mist, and an illipe butter body scrub.
Go-to-market
The company reaches customers through its own e-commerce site, merchandising by product category and skin concern, best-seller and twin-pack collections, free nationwide shipping thresholds, and makeup-artist product endorsements.
Indonesian consumers seeking vegan, cruelty-free, and halal-certified beauty products, including buyers with specific skin concerns such as aging, dryness, acne, and oily skin, as well as pregnant users and those with sensitive skin.
Geography
Indonesia, with shipping offered nationwide from its online store.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Base.Cobase.co.id · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does BASE do?
- BASE is an Indonesian vegan beauty brand selling skincare, bodycare, and makeup direct to consumers online.
- Who are BASE's investors?
- BASE's investors include CSVE Venture Partners, iSeed.
- Where is BASE headquartered?
- BASE is headquartered in Indonesia, ID.