Baki Beauty

Baki Beauty is an online beauty retailer serving the Kenyan market through its e-commerce site at baki.co.ke. The catalogue spans skincare, haircare, makeup, body care, men's care and kids' and baby care, alongside dermocosmetics and sun protection, and listed 762 products across those categories at the time of review. Products are priced in Kenyan shillings, typically in the KSh 279 to KSh 12,000 range, and are frequently sold at discounts of roughly 20-45% off list price.

The assortment mixes international mass and dermocosmetic brands - including CeraVe, La Roche-Posay, L'Oréal Paris, L'Oréal Professionnel, Maybelline, NYX, Garnier, Shea Moisture, Cosrx and Beauty of Joseon - with Africa-focused and local labels such as Uncover, Marini Naturals, Mandevu, Goatee, Qasil Beauty, Saru Organics and My Natural Hair. Beyond individual SKUs, the store merchandises curated multi-product routine bundles and kits for haircare, skincare and men's care, and carries at least one own-branded item (a BaKi dermaroller). Categories are organised both by product type and by concern, such as acne and blemishes, hyperpigmentation, dark spots, anti-ageing, eczema, hair loss and scalp care.

The site layers advisory services onto retail: free consultations, haircare and skincare quizzes, and bookable appointments with makeup artists, aestheticians and dermatologists, supported by a help desk, blog and FAQ section. Standard e-commerce features include customer accounts, wishlists, product comparison, ratings and reviews, price and size filters, and time-limited flash sale and offer campaigns.