Bainbridge

Bainbridge (legal name Bainbridge Growth Incorporated) is a Massachusetts-based software company that combines data infrastructure, analytics and financial planning tools for direct-to-consumer and e-commerce businesses. The platform ingests operational and financial data from sources such as Shopify, QuickBooks and Google Analytics, provisioning each customer its own data warehouse supported by managed data pipelines, and layers on dashboards and a cloud-based financial model.

Functionally, the product covers customer-level and product-, channel- and unit-economics profitability, customer acquisition cost, lifetime value, payback periods, cohort analysis, repurchase prediction, retention, scenario planning, goal setting and benchmarking. It also supports capital decision-making — helping brands assess how much capital they need and which financing options to pursue — and produces reporting comparing daily performance against plan. Expert support and advisory services accompany the software. The company has cited use cases such as surfacing gross, contribution and variable-cost margins; in one instance a customer identified overcharging by a shipping partner that recovered $350,000 in a quarter.

Founding story

Ben Tregoe and Austin Gardner-Smith started the company in January 2021 after working together at Nanigans, an advertising automation software company where they helped brands including Casper, Peloton and Warby Parker with Facebook advertising and built large data systems that modeled revenue on a per-customer basis. Conversations with founders surfaced consistent difficulty with financial planning, forecasting and measuring true customer lifetime value, which shaped the product.

Business model

Bainbridge sells an integrated SaaS subscription combining an enterprise-grade data stack, analytics dashboards and a financial modeling product, supplemented by expert support and advisory services.

Software-as-a-service for e-commerce brands, with the company reporting progress toward $1 million in annual recurring revenue as of September 2022.

Traction

As of September 2022 the company reported 18 customers, six employees, and that it was on its way to $1 million in annual recurring revenue, described as 10x year-over-year growth.

Latest developments

Following the August 2022 seed round, the co-founders described the company as positioned for growth after a year spent enhancing the product and onboarding initial customers, with hiring planned across engineering, sales and marketing, and customer success.