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Azumio

Palo Alto, US · Founded 2011 · 9 employees on LinkedIn · 3 known investors

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Azumio develops AI and machine learning solutions for digital health, including Food AI and other apps designed to make healthy living more accessible to individuals.

Also known as Azumio Inc. · Azumio, Inc.

Founders & leadership

PPeter
PeterinCo-founderCo-founder of Azumio, which develops AI and machine learning solutions for digital health applications.
BBojan
BojaninCo-founder
TTom
TominCo-founder
PKPeter Kuhar
Peter KuharinFounder and CEOPeter Kuhar is an executive officer and director at Azumio, which develops AI and machine learning solutions for digital health applications.
TXTom Xu
Tom XuinChief Product Officer & Co-Founder
BBBojan Bostjancic
Bojan Bostjancicinco-founder and CEO2012–2024

Board

BS
Brian SingermanBoard director

Investors · 3

Also in the syndicate · 1

existing investors

Reported raises · per SEC filings

Form D private placements

$916.2K disclosed across 1 of 3 rounds · 2011–2021

$916.2KraisedAug 2014 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Peter KuharExecutive Officer, Director
  • Tom XuDirector
  • Brian SingermanDirector
  • Bojan BostjancicExecutive Officer, Director
Offering amount
$916.2K
Amount sold
$916.2K
First sale
Jul 2014
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Azumio Inc. is a Palo Alto, California-based mobile and digital health company founded in 2011 by Peter Kuhar, Bojan Bostjancic and Tom Xu. It publishes biometric health applications and services for mobile devices that use built-in smartphone sensors — the camera for pulse detection, the accelerometer for sleep-phase analysis, and image recognition for food logging — rather than dedicated wearable hardware. According to Wikipedia, the company has released 24 apps on iOS, 5 on Android and 3 on Windows Phone, and works with clinical research scientists at Stanford University and the University of California, San Francisco.

Its consumer portfolio includes Instant Heart Rate (a camera-based heart rate monitor released in October 2010), Fitness Buddy (launched July 16, 2011, with an exercise library of 1,700 exercises, instructional videos and a custom workout builder), Glucose Buddy (released October 2011 to digitize paper diabetes logs, with syncing to a desktop web portal and exportable graphs), Sleep Time (released March 28, 2012, a sleep-phase alarm clock and sleep analyzer that syncs with Apple Health), Argus (launched July 1, 2013 as the company's largest app, aggregating data from Instant Heart Rate, Sleep Time, Fitness Buddy and Instant Fitness into a single timeline with pedometer, calorie counting and nutrition tracking), Instant Fitness and Calorie Mama AI. Argus added a health-oriented social network in December 2013 and a News Feed plus Discover section in April 2014; Instant Heart Rate added monthly aggregated Insight Reports in October 2014.

The company now also markets business-facing solutions on its website: Food Recognition AI for deep-learning food and nutrition tracking, the Azumio 360 API for diet, fitness and sleep data, an Instant Diabetes Test described as a digital biomarker for Type 2 diabetes trained with AI algorithms, and Meal IQ for feedback on how foods affect blood glucose.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Android apps releasedJan 20245 apps
Argus users included in physical activity studyJan 2024720,000 users
Cumulative app downloads worldwideJan 2025100,000,000 downloads
Fitness Buddy exercise library sizeJan 20241,700 exercises
Food photos taken per dayJan 20251,000,000 photos/day
HeadcountAug 20269
Heart beats measured per dayJan 20251,000,000,000 beats/day
Instant Heart Rate downloadsOct 201110,000,000 downloads
IOS apps releasedJan 202424 apps
Steps recorded per dayJan 202510,000,000,000 steps/day
Total equity raisedAug 2014$3.4M
Windows Phone apps releasedJan 20243 apps

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 5

by search overlap

Companies competing with Azumio for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 13

launches, deals, and filings
Jan 2021
Bridge financing

Reported additional bridge financing of under $5 million.

source ↗

Feb 2019
Wall Street Journal report on data sharing with Facebook

The Wall Street Journal reported that Azumio's 'Instant Heart Rate: HR Monitor' app sent users' private health data to Facebook immediately after recording, including for users without Facebook accounts.

source ↗

Oct 2014
Instant Heart Rate Insight Reports

Feature aggregating a month of heart rate measurements by time of day and category, with pulse waveform visualizations.

source ↗

Aug 2014
Series A extension of about $0.92 million

Extension from existing investors, reported to bring total equity raised to approximately $3.42 million.

$920K source ↗

Dec 2013
Argus adds social network features

Argus introduced a health-based social network allowing users to add friends and followers and share logged activities; expanded in April 2014 with a News Feed and Discover section.

source ↗

Jul 2013
Argus launched

Lifetracking app aggregating data from Instant Heart Rate, Sleep Time, Fitness Buddy and Instant Fitness into a single timeline.

source ↗

Jul 2012
Acquired SkyHealth

Azumio acquired SkyHealth, developer of mobile fitness and health apps including Fitness Buddy and Sleep Time.

source ↗

Mar 2012
Sleep Time released

Smart alarm clock and sleep analysis tool using the phone accelerometer to estimate light and deep sleep phases.

source ↗

Jan 2012
Bojan Bostjancic becomes CEO

Co-founder Bojan Bostjancic is reported to have served as chief executive officer from 2012 until approximately 2024; the company website lists Peter Kuhar as CEO/CTO and Bostjancic as an advisor.

source ↗

Oct 2011
Glucose Buddy released

Diabetes logging app for glucose values, carbohydrates, insulin doses and activity, with multi-device sync and exportable graphs.

source ↗

Jul 2011
Series A financing of $2.5 million

Azumio raised $2.5 million in Series A funding from investors reported to include Accel Partners, Felicis Ventures, Founders Fund and Breyer Capital, to expand its biofeedback app portfolio.

$2.5M source ↗

Jul 2011
Fitness Buddy launched

Azumio's first fitness application, with training programs, instructional videos and a 1,700-exercise library.

source ↗

Oct 2010
Instant Heart Rate released

Camera-based mobile heart rate monitor app released; reported to have reached 10 million downloads across iOS and Android by October 2011.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Azumio do?
Palo Alto mobile health company building smartphone-sensor and AI apps and APIs for heart rate, sleep, fitness and nutrition tracking.
Who founded Azumio?
Azumio was founded by Peter, Bojan, Tom, Peter Kuhar, Tom Xu, Bojan Bostjancic in 2011.
Who are Azumio's investors?
Azumio's investors include Felicis Ventures, Founders Fund.
How much funding has Azumio raised?
Azumio has disclosed $916.2K raised across 1 of its 3 known rounds.
Where is Azumio headquartered?
Azumio is headquartered in Palo Alto, US.