/Companies

Auvik Networks

Waterloo, CA · Founded 2011 · 357 employees on LinkedIn · 14 known investors

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Auvik is a cloud-based AI-powered IT operations platform that helps managed service providers and IT departments monitor and manage networks, SaaS applications, and endpoints. The platform serves IT teams and organizations managing distributed work environments.

Also known as Auvik · Auvik Networks Inc.

Founders & leadership

Auvik Networks was founded in 2011 by Alex Hoff, Marc Morin, and David Yach.

AHAlex Hoff
Alex HoffCo-founder & Board AdvisorFounder at Auvik Networks at Boreal Ventures
MMMarc Morin
Marc MorinCo-founderMarc Morin has an engineering background and experience in product strategy and startup leadership. He has co-founded and scaled multiple companies, led cross-functional teams, and brought products to market globally; he is currently focused on Cabinovo, which works on rental housing solutions.
DYDavid Yach
David YachCo-founder
DMDouglas Murray
Douglas MurrayChief Executive OfficerDouglas Murray is Chief Executive Officer of Auvik Networks, a cloud-based platform for IT operations and network management used by managed service providers and IT departments.

Investors · 14

Also in the syndicate · 4

BDC Venture Capital IT FundCompany foundersOpenViewleadRho Canada Ventures

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Auvik Networks is a Waterloo, Ontario-based software company that provides a cloud-based platform for network monitoring and management. The core product automatically discovers devices on a customer network, builds and continuously updates topology maps, tracks inventory, backs up device configurations, monitors performance in real time, analyzes traffic flows, and raises alerts from a library of more than 64 preconfigured alert types. The company states support for more than 700 device vendors out of the box, with data collected through SNMP, NetFlow, SSH and vendor APIs via a locally installed collector.

Beyond network management, Auvik has extended into adjacent IT operations areas, including SaaS management (SaaS and shadow-IT discovery, license utilization, user onboarding/offboarding), endpoint monitoring, and server management. The company positions its current direction as AI-powered and agentic IT operations: its Aurora platform and Auvik AI agents provide guided root-cause analysis, alert prioritization, and hardware lifecycle insights derived from the company's operational dataset, which it describes as including 2.2 billion CLI commands, 300 million device configurations, 12 million distinct devices, more than 100,000 device models, more than 500,000 discovered applications, and roughly 30 million alerts per year.

The product integrates with the PSA, RMM, ticketing, documentation and communication tools commonly used by managed service providers — among them ConnectWise Manage and Automate, Autotask PSA, HaloPSA, IT Glue, Hudu, Datto RMM, Freshdesk, ServiceNow, PagerDuty, Opsgenie, Slack and Microsoft Teams — and exposes public APIs for alert history, credentials, inventory, tenants and usage data.

Founding story

The founders — Marc Morin (previously founder/CTO of PixStream and Sandvine), David Yach (previously CTO of software at RIM and a VP at Sybase) and Alex Hoff (previously a product manager at Sandvine) — started Auvik in 2011 on the premise that the network remains the foundation of business operations even as technology changes. They observed that cloud, SaaS and distributed work were making networks more complex while giving IT teams less visibility, and framed the company vision as "See, Tell, Do": help IT teams see networks through automated discovery, mapping and monitoring, tell them what matters through insights and alerts, and ultimately act on and resolve problems.

Business model

Auvik sells subscription access to its cloud-hosted management platform, with quoted pricing and a 14-day free trial that requires no credit card. Collectors are provided at no cost and customers can deploy as many as needed. Distribution includes direct sales and demos, a channel of MSP partners, distributors, and marketplace availability such as the Pax8 marketplace.

Subscription software (SaaS) sold to MSPs and internal IT teams; pricing is quote-based and a free trial precedes paid conversion. A usage API is offered so partners can calculate customer invoices or department chargebacks.

Traction

Auvik reports 80,000+ IT professionals and MSPs as users, more than 3,000 MSP customers, and management of more than 100,000 networks. Company-reported platform scale includes one million network devices and three million SaaS applications managed, and monitoring services for more than 10 million devices. Headcount grew from 21 employees in 2014 to 86 in 2017, 200 in 2019, 217 in 2021 and 305 by 2023-2024 per the company timeline. Customer-cited outcomes include 75% reduced MTTR and 40% of team time saved.

Latest developments

In April 2026 Auvik announced Auvik AI, powered by the Auvik Aurora platform, delivering context-aware troubleshooting, alert prioritization and proactive lifecycle management. In August 2026 the company announced that President Mark Ralls was named an AI Leader on Channel Insider's 2026 Channel List, and appointed Daniel Ochoa as Chief Revenue Officer to scale the revenue organization as the agentic IT management platform expands. The company was also named a finalist for a 2026 CRN Tech Innovator Award and listed on the 2026 MES Midmarket 100.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Auvik states that more than 80,000 IT professionals and MSPs use the product and that it helps manage more than 100,000 networks worldwide, including over 3,000 MSPs. It reports G2 leader placement in network monitoring and network management categories (2025, Spring 2026 and Summer 2026), a 4.5 rating on G2 and 4.7 on Capterra, SOC 2 Type II certification, CRN Tech Innovator recognition, MSP Today Product of the Year, MES Midmarket 100 listings, and past rankings on Deloitte's Technology Fast 50 and Fast 500 and the Globe and Mail's Top Growing Companies list.

The company emphasizes rapid cloud deployment (visibility for most networks in under an hour, client onboarding in about 15 minutes), continuously self-updating topology maps rather than manual diagrams, real-time rather than scan-delayed metrics, broad multi-vendor device support without custom templates, consolidation of mapping, traffic analysis, configuration management and inventory in one tool, usability for both junior technicians and senior engineers, and AI features grounded in an aggregated dataset built over 15 years of operation.

Technology

Cloud-based platform using an on-premises collector for automated discovery of any IP-addressed device, Layer 1-3 topology mapping, real-time performance and interface monitoring, configuration backup and version comparison, and traffic flow analysis including visibility into encrypted traffic. Data ingestion uses SNMP, NetFlow, SSH and vendor APIs. AI capabilities include agentic troubleshooting, root-cause identification and hardware lifecycle prediction, delivered through the Auvik Aurora platform and grounded in the company's aggregated network dataset. At founding, the core technology was described as a proprietary compiler that constructs network configurations from abstract business requirements.

Go-to-market

Self-service free trials and an interactive product sandbox, personalized demos and quotes, an MSP partner motion supported by case studies, e-books and resource bundles, a certification program, podcast and live conference programming, international distributors, and marketplace listings. Integrations with incumbent MSP tool stacks are used to fit into existing workflows rather than replace them.

Managed service providers managing multiple client networks, and internal IT departments and midmarket organizations managing their own distributed networks, endpoints and SaaS applications. The company states the product is intended for business use rather than home or student users.

Geography

Headquartered in Waterloo, Ontario, Canada, with an Ottawa office opened in 2017, a Barcelona office opened in 2018 with the former Talaia team, a UK location opened in 2018, and a Sydney, Australia location opened in 2019. The company shifted to distributed work in 2020 and serves customers internationally through distributors.

History

Founded in 2011 by Alex Hoff, Marc Morin and David Yach, Auvik raised a CAD$6 million Series A in 2013, launched a beta network monitoring and management product in 2014, exited beta and signed its first paid subscriber in 2015, and raised CAD$15 million in Series B in 2017 alongside opening an Ottawa office. In 2018 it raised CAD$20 million in Series C, acquired Spanish network traffic analytics company Talaia, opened offices in Barcelona and the UK, and moved into its Waterloo headquarters. In 2019 it launched TrafficInsights flow analytics and opened a Sydney, Australia location. The company shifted to distributed work in 2020. Great Hill Partners invested US$250 million in 2021. Auvik acquired MetaGeek in 2022 and later acquired Saaslio and Boardgent. Douglas Murray was appointed CEO and Mark Ralls President in the 2024 period, with Dan Zaniewski named CTO subsequently. The company launched endpoint monitoring, then server management, a ServiceNow integration, and in 2026 launched the Auvik Aurora agentic AI platform, marking its stated evolution from network management to AI-powered IT operations.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Alerts processed per yearJan 202630,000,000 alerts/year
Capterra ratingJan 20264.7 out of 5
CLI commands in datasetJan 20262,200,000,000 commands
CustomersJan 20202,000 customers
Device configurations in datasetJan 2026300,000,000 configs
Device vendors supported out of the boxJan 2026700 vendors
Devices under monitoring servicesJan 202610,000,000 devices
Distinct devices in datasetJan 202612,000,000 devices
EmployeesJan 2023305 employees
G2 ratingJan 20264.5 out of 5
HeadcountAug 2026357
IT professionals and MSPs using AuvikJan 202680,000 users
MSP customersJan 20263,000 MSPs
Network devices managedJan 20261,000,000 devices
Networks managedJan 2026100,000 networks
New client network onboarding timeJan 202615 minutes

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 5

Companies working in the same space as Auvik Networks.

Timeline · 27

launches, deals, and filings
Aug 2026
Daniel Ochoa appointed Chief Revenue Officer

Auvik appointed channel veteran Daniel Ochoa as Chief Revenue Officer to scale the revenue organization as the company expands its agentic IT management platform.

source ↗

Apr 2026
Launch of Auvik AI agents powered by Auvik Aurora

Auvik launched AI agents for IT operations grounded in real-time network data, delivering context-aware troubleshooting, intelligent alert prioritization and proactive lifecycle management.

source ↗

Jan 2026
G2 leader in Network Monitoring and Network Management Tools (Spring and Summer 2026)

source ↗

Jan 2026
Mark Ralls named AI Leader on Channel Insider's 2026 Channel List

source ↗

Jan 2026
Named to 2026 MES Midmarket 100 list and CRN Tech Innovator Award finalist

source ↗

Jan 2025
CRN Tech Innovator award for networking; Canada's Top Small & Medium Employers; Deloitte Technology Fast 50

source ↗

Jan 2025
Dan Zaniewski named Chief Technology Officer

source ↗

Jan 2025
Announced ServiceNow integration

source ↗

Jan 2025
Launched Server Management

source ↗

Jan 2024
Douglas Murray appointed Chief Executive Officer

Auvik appointed Silicon Valley veteran Douglas Murray as CEO. Murray previously served as CEO of Valtix (acquired by Cisco) and Big Switch Networks (acquired by Arista Networks), with prior roles at Juniper Networks, Sun Microsystems and AT&T.

source ↗

Jan 2024
Mark Ralls appointed President

source ↗

Jan 2024
Pax8 marketplace launch

source ↗

Jan 2024
Launched Endpoint Monitoring

source ↗

Jan 2023
Acquired Boardgent

Boardgent is a platform for managing and protecting desktops and laptops remotely.

source ↗

Jan 2023
Acquired Saaslio

Saaslio is a SaaS discovery solution enabling IT teams to securely manage applications.

source ↗

Jan 2022
Acquired MetaGeek

MetaGeek provides Wi-Fi monitoring, troubleshooting and optimization tools.

source ↗

Jan 2021
Great Hill Partners invests US$250M in Auvik

$250M source ↗

Jan 2019
Ranked 3 on Deloitte's Technology Fast 50 and 12 on Deloitte's 2019 Technology Fast 500

Auvik was also ranked 4 on the Globe and Mail's list of Canada's Top Growing Companies and 25 on the Startup 50 of Canada's Top New Growth Companies.

source ↗

Jan 2019
Opened location in Sydney, Australia

source ↗

Jan 2019
Launched Auvik TrafficInsights flow analytics feature

source ↗

Jan 2018
Acquired Talaia

Auvik acquired Talaia, a Spanish network traffic analytics company; the former Talaia team formed the basis of a new Barcelona office.

source ↗

Jan 2018
Opened Barcelona office and UK location; moved into Waterloo headquarters

Auvik opened a Barcelona office staffed by the former Talaia team, opened a UK location, signed its first international distributors and moved into its Waterloo headquarters.

source ↗

Jan 2018
CAD$20 million Series C financing

source ↗

Aug 2017
CAD$15 million Series B led by OpenView

Auvik raised CAD$15 million in a Series B round led by OpenView with participation from existing investors Celtic House Venture Partners and Rho Canada Ventures; OpenView partner Ricky Pelletier joined the board. Funds were earmarked for product development, partner success initiatives and expansion into new markets.

source ↗

Jan 2017
Opened Ottawa office

source ↗

Jan 2014
Launched beta network monitoring and management product

source ↗

May 2013
Auvik secures $6 million first round

Auvik Networks Inc. secured a $6 million first round from Celtic House Venture Partners, Rho Canada Ventures, BDC Venture Capital IT Fund and its founders to accelerate development and initial commercialization of its cloud-managed network automation platform. The company timeline records this as CAD$6M Series A financing in 2013.

$6M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Auvik Networks do?
Auvik is a cloud-based network and IT operations management platform used by MSPs and internal IT teams.
Who founded Auvik Networks?
Auvik Networks was founded by Alex Hoff, Marc Morin, David Yach in 2011.
Who are Auvik Networks's investors?
Auvik Networks's investors include BDC Fund Investments (Fund-of-Funds), BDC Venture Capital, Celtic House Asia Partners, Celtic House Venture Partners, Golub Growth, OpenView Venture Partners, Rho Capital Partners, Rho Ventures and 2 more.
Where is Auvik Networks headquartered?
Auvik Networks is headquartered in Waterloo, CA.