What does Auvik Networks do?

Auvik is a cloud-based network and IT operations management platform used by MSPs and internal IT teams.

Who founded Auvik Networks?

Auvik Networks was founded by Alex Hoff, Marc Morin, David Yach in 2011.

Who are Auvik Networks's investors?

Auvik Networks's investors include BDC Fund Investments (Fund-of-Funds), BDC Venture Capital, Celtic House Asia Partners, Celtic House Venture Partners, Golub Growth, OpenView Venture Partners, Rho Capital Partners, Rho Ventures and 1 more.

Where is Auvik Networks headquartered?

Auvik Networks is headquartered in Waterloo, CA.

Auvik Networks

Waterloo, CA · Founded 2011 · 357 employees on LinkedIn · 12 known investors

Find your way into Auvik Networks

279 people in our graph share verified history with the Auvik Networks team — schools, employers, funds. One of them is your warm intro.

Sean Brownleeunlockedknows Marc Morin · together at Auvik Networks (overlapped)

×6knows the team · via University of Waterloo

×4knows the team · via Wilfrid Laurier University

knows the team · via Boreal Ventures

Auvik is a cloud-based AI-powered IT operations platform that helps managed service providers and IT departments monitor and manage networks, SaaS applications, and endpoints. The platform serves IT teams and organizations managing distributed work environments.

Also known as Auvik · Auvik Networks Inc.

AI & Machine Learning Cloud Computing Enterprise Software IoT

Founders & leadership

Auvik Networks was founded in 2011 by Alex Hoff, Marc Morin, and David Yach.

Alex Hoff inCo-founder & Board AdvisorFounder at Auvik Networks at Boreal Ventures

Marc Morin in 𝕏Co-founderMarc Morin has an engineering background and experience in product strategy and startup leadership. He has co-founded and scaled multiple companies, led cross-functional teams, and brought products to market globally; he is currently focused on Cabinovo, which works on rental housing solutions.

David YachinCo-founder

Douglas MurrayinChief Executive Officer

Investors · 12

BDC Fund Investments (Fund-of-Funds)Montréal

BDC Venture CapitalMontreal · $365K – $25.6M

Celtic House Asia PartnersToronto

Celtic House Venture PartnersOttawa · $1.5M – $5.1M

Golub GrowthChicago

OpenView Venture PartnersBoston · $5M – $20M

Rho Capital PartnersNew York

Rho VenturesNew York · $2M – $15M

Venture OntarioToronto

Also in the syndicate · 3

BDC Venture Capital IT FundCompany foundersOpenViewlead

Company profile

researched Aug 2026

Auvik Networks is a Waterloo, Ontario-based software company that provides a cloud-based platform for network monitoring and management. The core product automatically discovers devices on a customer network, builds and continuously updates topology maps, tracks inventory, backs up device configurations, monitors performance in real time, analyzes traffic flows, and raises alerts from a library of more than 64 preconfigured alert types. The company states support for more than 700 device vendors out of the box, with data collected through SNMP, NetFlow, SSH and vendor APIs via a locally installed collector.

Beyond network management, Auvik has extended into adjacent IT operations areas, including SaaS management (SaaS and shadow-IT discovery, license utilization, user onboarding/offboarding), endpoint monitoring, and server management. The company positions its current direction as AI-powered and agentic IT operations: its Aurora platform and Auvik AI agents provide guided root-cause analysis, alert prioritization, and hardware lifecycle insights derived from the company's operational dataset, which it describes as including 2.2 billion CLI commands, 300 million device configurations, 12 million distinct devices, more than 100,000 device models, more than 500,000 discovered applications, and roughly 30 million alerts per year.

The product integrates with the PSA, RMM, ticketing, documentation and communication tools commonly used by managed service providers — among them ConnectWise Manage and Automate, Autotask PSA, HaloPSA, IT Glue, Hudu, Datto RMM, Freshdesk, ServiceNow, PagerDuty, Opsgenie, Slack and Microsoft Teams — and exposes public APIs for alert history, credentials, inventory, tenants and usage data.

Founding story

The founders — Marc Morin (previously founder/CTO of PixStream and Sandvine), David Yach (previously CTO of software at RIM and a VP at Sybase) and Alex Hoff (previously a product manager at Sandvine) — started Auvik in 2011 on the premise that the network remains the foundation of business operations even as technology changes. They observed that cloud, SaaS and distributed work were making networks more complex while giving IT teams less visibility, and framed the company vision as "See, Tell, Do": help IT teams see networks through automated discovery, mapping and monitoring, tell them what matters through insights and alerts, and ultimately act on and resolve problems.

Business model

Auvik sells subscription access to its cloud-hosted management platform, with quoted pricing and a 14-day free trial that requires no credit card. Collectors are provided at no cost and customers can deploy as many as needed. Distribution includes direct sales and demos, a channel of MSP partners, distributors, and marketplace availability such as the Pax8 marketplace.

Subscription software (SaaS) sold to MSPs and internal IT teams; pricing is quote-based and a free trial precedes paid conversion. A usage API is offered so partners can calculate customer invoices or department chargebacks.

Traction

Auvik reports 80,000+ IT professionals and MSPs as users, more than 3,000 MSP customers, and management of more than 100,000 networks. Company-reported platform scale includes one million network devices and three million SaaS applications managed, and monitoring services for more than 10 million devices. Headcount grew from 21 employees in 2014 to 86 in 2017, 200 in 2019, 217 in 2021 and 305 by 2023-2024 per the company timeline. Customer-cited outcomes include 75% reduced MTTR and 40% of team time saved.

Latest developments

In April 2026 Auvik announced Auvik AI, powered by the Auvik Aurora platform, delivering context-aware troubleshooting, alert prioritization and proactive lifecycle management. In August 2026 the company announced that President Mark Ralls was named an AI Leader on Channel Insider's 2026 Channel List, and appointed Daniel Ochoa as Chief Revenue Officer to scale the revenue organization as the agentic IT management platform expands. The company was also named a finalist for a 2026 CRN Tech Innovator Award and listed on the 2026 MES Midmarket 100.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Auvik states that more than 80,000 IT professionals and MSPs use the product and that it helps manage more than 100,000 networks worldwide, including over 3,000 MSPs. It reports G2 leader placement in network monitoring and network management categories (2025, Spring 2026 and Summer 2026), a 4.5 rating on G2 and 4.7 on Capterra, SOC 2 Type II certification, CRN Tech Innovator recognition, MSP Today Product of the Year, MES Midmarket 100 listings, and past rankings on Deloitte's Technology Fast 50 and Fast 500 and the Globe and Mail's Top Growing Companies list.

The company emphasizes rapid cloud deployment (visibility for most networks in under an hour, client onboarding in about 15 minutes), continuously self-updating topology maps rather than manual diagrams, real-time rather than scan-delayed metrics, broad multi-vendor device support without custom templates, consolidation of mapping, traffic analysis, configuration management and inventory in one tool, usability for both junior technicians and senior engineers, and AI features grounded in an aggregated dataset built over 15 years of operation.

Technology

Cloud-based platform using an on-premises collector for automated discovery of any IP-addressed device, Layer 1-3 topology mapping, real-time performance and interface monitoring, configuration backup and version comparison, and traffic flow analysis including visibility into encrypted traffic. Data ingestion uses SNMP, NetFlow, SSH and vendor APIs. AI capabilities include agentic troubleshooting, root-cause identification and hardware lifecycle prediction, delivered through the Auvik Aurora platform and grounded in the company's aggregated network dataset. At founding, the core technology was described as a proprietary compiler that constructs network configurations from abstract business requirements.

Go-to-market

Self-service free trials and an interactive product sandbox, personalized demos and quotes, an MSP partner motion supported by case studies, e-books and resource bundles, a certification program, podcast and live conference programming, international distributors, and marketplace listings. Integrations with incumbent MSP tool stacks are used to fit into existing workflows rather than replace them.

Managed service providers managing multiple client networks, and internal IT departments and midmarket organizations managing their own distributed networks, endpoints and SaaS applications. The company states the product is intended for business use rather than home or student users.

Geography

Headquartered in Waterloo, Ontario, Canada, with an Ottawa office opened in 2017, a Barcelona office opened in 2018 with the former Talaia team, a UK location opened in 2018, and a Sydney, Australia location opened in 2019. The company shifted to distributed work in 2020 and serves customers internationally through distributors.

History

Founded in 2011 by Alex Hoff, Marc Morin and David Yach, Auvik raised a CAD$6 million Series A in 2013, launched a beta network monitoring and management product in 2014, exited beta and signed its first paid subscriber in 2015, and raised CAD$15 million in Series B in 2017 alongside opening an Ottawa office. In 2018 it raised CAD$20 million in Series C, acquired Spanish network traffic analytics company Talaia, opened offices in Barcelona and the UK, and moved into its Waterloo headquarters. In 2019 it launched TrafficInsights flow analytics and opened a Sydney, Australia location. The company shifted to distributed work in 2020. Great Hill Partners invested US$250 million in 2021. Auvik acquired MetaGeek in 2022 and later acquired Saaslio and Boardgent. Douglas Murray was appointed CEO and Mark Ralls President in the 2024 period, with Dan Zaniewski named CTO subsequently. The company launched endpoint monitoring, then server management, a ServiceNow integration, and in 2026 launched the Auvik Aurora agentic AI platform, marking its stated evolution from network management to AI-powered IT operations.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported

Alerts processed per yearJan 202630,000,000 alerts/year

Capterra ratingJan 20264.7 out of 5

CLI commands in datasetJan 20262,200,000,000 commands

CustomersJan 20202,000 customers

Device configurations in datasetJan 2026300,000,000 configs

Device vendors supported out of the boxJan 2026700 vendors

Devices under monitoring servicesJan 202610,000,000 devices

Distinct devices in datasetJan 202612,000,000 devices

EmployeesJan 2023305 employees

G2 ratingJan 20264.5 out of 5

HeadcountAug 2026357

IT professionals and MSPs using AuvikJan 202680,000 users

MSP customersJan 20263,000 MSPs

Network devices managedJan 20261,000,000 devices

Networks managedJan 2026100,000 networks

New client network onboarding timeJan 202615 minutes

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 5

by search overlap

ArrowPoint5092 shared keywordsCisco provides networking, data center, and security technology for enterprises, including infrastructure to run traditional and AI workloads and tools to keep organizations running against cyberattacks and outages. Its platform connects networking devices and monitors security events across corporate networks.

Netezza3508 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.

VividCortex2683 shared keywordsSolarWinds offers an AI-powered IT operations platform for enterprise IT teams, providing monitoring, observability, incident response, IT service management, and database performance across hybrid IT environments. Its tools help organizations detect issues, reduce downtime, and meet service level agreements.

Cloudflare Turnstile1951 shared keywordsCloudflare provides a global cloud network platform delivering security, performance, and development services through sixty-plus integrated services including SASE, application security, and full-stack development infrastructure.

NinjaOne1925 shared keywordsNinjaOne provides a SaaS platform that unifies endpoint management, IT automation, and security for IT teams. The product centralizes patching, monitoring, and management across large fleets of endpoints.

Companies competing with Auvik Networks for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 27

launches, deals, and filings

Aug 2026

Daniel Ochoa appointed Chief Revenue Officer

Auvik appointed channel veteran Daniel Ochoa as Chief Revenue Officer to scale the revenue organization as the company expands its agentic IT management platform.