Automat
YC W23San Francisco, US · Founded 2023 · 25 employees on LinkedIn · Hiring · 8 known investors
Automat is an enterprise automation platform that uses AI techniques to automate business workflows. It targets companies seeking to automate work processes faster and at lower cost than traditional automation software.
Also known as Automat (formerly lasso) · Lasso · Automat AI
Founders & leadership· Y Combinator alumni (W23)
Automat was founded in 2023 by Lucas Ochoa and Gautam Bose.
Investors · 8
Also in the syndicate · 3
Funding
SEC filings, press & company announcements$15M disclosed across 1 of 4 rounds · 2023–2025
- $15MSeries ANov 2025 · 4 sources
Felicis (lead), Initialized Capital, Input Capital, K5 Global, Khosla Ventures, Y Combinator
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Automat is a San Francisco-based enterprise automation company that builds AI agents which operate software the way people do. Its platform combines three capabilities in one system: UI-based agents that see screens and act on web, desktop, SAP, Citrix, terminal and legacy portal applications; AI document extraction that classifies and extracts structured data from PDFs, scanned images, handwritten forms and mixed-format packages without templates or training; and API-based automations that orchestrate integrations alongside screen-level actions in unified workflows. Agents are described as self-healing, adapting to UI changes, and able to handle CAPTCHAs, two-factor authentication, bot detection and session management, with massively parallel execution.
Customers create automations by supplying reference material — screen recordings, video walkthroughs, process documentation such as PDDs or SOPs, or example datasets — which Automat's system parses to generate an automation, including an "Agentic Operating Procedure" defining the agent's instruction set and production environment. Automat's forward-deployed engineering team builds, tests and validates each automation and continues to maintain it, positioning the offering as a managed service rather than self-serve tooling. Deployments can run in Automat's cloud or execute on-premise inside customer infrastructure; each workflow exposes a production API endpoint, and the workflow manager provides observability, analytics, audit trails with screenshots, human-in-the-loop review and role-based permissions.
The company markets across mortgage and lending, banking and financial services, insurance, manufacturing, healthcare and life sciences, e-commerce and retail, and general back-office operations, with named use cases including loan application intake, disclosure generation, credit disputes, card issuing, KYC/KYB verification, claims processing, purchase order processing, EHR data entry and migration, refunds and chargebacks, form filling and web research. Stated compliance posture includes SOC 2 Type II, HIPAA, GDPR and ISO 27001.
Founding story
Automat was founded in 2023 by Gautam Bose and Lucas Ochoa, both former Google engineers. At Google their team was tasked in early 2020 with finding product applications for LaMDA and built more than 50 prototypes integrating it across Google products; Bose implemented multiple demos for Google's first public LaMDA demonstration, the AI Test Kitchen. Bose also worked on applying transformer models across experiments in Chrome and GCP, while Ochoa built products at Google Hardware and later Google X. At Google X the two concluded that robotics "text-to-action" techniques combined with advances in vision-language and large language models could enable agents capable of operating software as people do, which became the basis for Automat.
Business model
B2B enterprise software delivered as a managed service: Automat's forward-deployed engineers build, validate and maintain automations on the customer's behalf, with the platform available in Standard and Enterprise tiers. The Standard tier includes the UI-based AI agent builder, AI document extractor, platform and API access, Document Studio and human-in-the-loop tooling; the Enterprise tier adds full legacy team migrations, on-premise deployment and rich permission controls.
Flexible subscription and usage-based pricing with no per-bot fees, contrasted by the company with legacy RPA per-bot licensing quoted at $66K+ per year plus consultants. A third-party profile describes the model as usage-based SaaS subscription.
Traction
The company reports that its automations are already replacing legacy RPA across industries, citing mortgage lender AmeriTrust (80% reduction in cost per loan processed), an international payment processor's KYC workflow spanning eight government websites, a multi-national insurer processing millions of claims documents with 7-figure OpEx savings, Vividly's agentic dispute filing across distributor websites, and Leopard's extraction of policy data from legacy carrier portals. A blog case study describes ABB deploying agents across four departments and recovering a full FTE-year of capacity. Automat cites running an automation 1,400 times a day in a banking environment and platform capacity for thousands of parallel runs per day.
Latest developments
Following the November 2025 Series A and platform early access, the company's site advertises Automat Workforce — AI teammates that operate in Slack, email and existing tools with persistent memory and growing skill sets — as live, and carries an "OpenAI x Automat" announcement banner. Recent blog content covers an ABB case study across Engineering, Sales Operations, Logistics and Billing, agent-first internal development practices, and commentary on agentic process automation. The company states it is scaling its customer base and hiring, with a third-party profile citing six open design and engineering roles.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Automat positions itself against legacy RPA vendors UiPath, Automation Anywhere and Blue Prism, arguing that selector-based bots break on UI changes, take three to six months per workflow, consume 60-70% of effort in maintenance and require certified developers and a Center of Excellence. It describes its own category as "Fully Agentic, Managed Automations" and combines RPA, intelligent document processing (IDP) and iPaaS-style API automation in one platform. A company blog post states that one of the largest public RPA companies attempted to invest in Automat.
Key claimed differentiators are vision-model agents that adapt to interface changes instead of brittle selectors, delivery as a fully managed service with forward-deployed engineers so customers need not hire RPA developers, unified UI, document and API automation in a single platform, coverage of applications without APIs including legacy carrier and government portals, usage-based pricing without per-bot fees, and deployment timelines measured in days to weeks rather than months.
Technology
Frontier vision-language and large language models plus real-time computer use drive agents that interpret screens rather than relying on CSS selectors or element IDs. The company describes patented transformer-based demonstration-to-automation, converting screen recordings and spoken explanations into deployed automations, and blends deterministic and non-deterministic execution so agents self-heal when UI elements change. Document processing uses VLMs for classification and extraction in a single step, with human-in-the-loop review for edge cases. Deployment supports cloud hosting or on-premise agent execution, custom API endpoints, webhook triggers and scheduled execution.
Go-to-market
Enterprise direct sales via "Contact Sales" and demo requests, supported by an interactive product demo site, a content and case-study blog, and a migration motion aimed at organizations moving off legacy RPA vendors, for which Automat offers extensive migration support. The company also targets corporate Centers of Excellence and citizen-developer programs, and works with customers through Slack, Teams and email alongside the in-platform experience.
Enterprise operations teams and Centers of Excellence in document- and process-heavy, often regulated industries: mortgage lenders, banks and financial services firms, insurers, payment processors, manufacturers, healthcare and life sciences organizations, and e-commerce/retail operators. Named or referenced customers include AmeriTrust (mortgage lending), Vividly (dispute filing), Leopard (insurance policy data extraction), an international payment processor (KYC), a multi-national insurance firm (claims documents), and ABB.
Geography
Headquartered in San Francisco, California, with the team working out of a former historic brewery in the Mission District. Customer references include an international payment processor and a multi-national insurance firm, and the platform advertises GDPR compliance for EU data privacy.
History
Founded in 2023, Automat raised early-stage capital in September 2023 (a $4M seed with participation from Initialized Capital and Greg Brockman, and a $3.8M venture round with Initialized Capital, Khosla Ventures and Brett Gibson, per a third-party profile; the company's own post refers to $3.75M in early-stage funding). On 19 November 2025 it announced a $15.5M Series A led by Felicis with Initialized, Khosla Ventures, Y Combinator, K5 Global and Input Capital, bringing total capital raised to $19.25M, and simultaneously launched early access to the Automat platform. Company blog posts dated into 2026 describe the launch of Automat Workforce and an ABB multi-department deployment.
Risks & controversies
Most performance figures (10x faster deployment, 80% lower operational cost, cost and time comparisons against legacy RPA) are company-published claims without independent verification. Third-party data conflicts with company disclosures: a startup directory reports $23.3M raised across three rounds versus the company's stated $19.25M total, and lists an employee range of 1001-5000 that is inconsistent with the company's early-stage profile. The business depends on third-party frontier models and on operating inside customer systems and external portals — including handling CAPTCHAs, 2FA and bot detection — in regulated sectors such as banking, insurance and healthcare, and competes with well-capitalized incumbent RPA vendors.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlapCompanies competing with Automat for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 5
launches, deals, and filingsCompany blog post reports that within under a year ABB and Automat deployed AI agents across Engineering, Sales Operations, Logistics and Billing, recovering a full FTE-year of capacity.
Automat's website displays an 'OpenAI x Automat' announcement banner across pages; no further detail is given on the pages captured.
Automat Workforce, described as AI teammates that work in Slack, email and existing tools with persistent memory and growing skill sets, is listed as 'Now Live' on the capabilities page.
Series A of $15.5M led by Felicis with participation from Initialized, Khosla Ventures and Y Combinator, plus follow-on from K5 Global and Input Capital, bringing total capital raised to $19.25M.
$15.5M source ↗
Alongside the Series A, Automat opened early access to its platform, letting customers create agentic workflows and document extractors, monitor usage analytics and agent performance, and interact with AI agents and forward-deployed engineers.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Automatrunautomat.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Automat do?
- Automat builds managed, AI vision-model agents that automate enterprise UI, document and API workflows as an alternative to legacy RPA.
- Who founded Automat?
- Automat was founded by Lucas Ochoa, Gautam Bose in 2023.
- Who are Automat's investors?
- Automat's investors include Felicis Ventures, K5 Global, Y Combinator, Initialized Capital, Khosla Ventures.
- How much funding has Automat raised?
- Automat has disclosed $15M raised across 1 of its 4 known rounds.
- Where is Automat headquartered?
- Automat is headquartered in San Francisco, US.





