AutoFi
San Francisco, US · Founded 2015 · Delaware corporation · 13 known investors
AutoFi provides a sales platform for automotive retailers that integrates financing, incentives, and deal structuring into a unified AI-powered online and in-store experience. The platform serves dealerships and OEMs by managing the complexity of car sales transactions.
AI & Machine LearningFintechRetail TechSaaS

Founders & leadership
AutoFi was founded in 2015 by Michael Mignano, Jonathan Palan, and Kevin Singerman.
Board
DS
Investors · 13
BMW i VenturesMountain View · $10M
Crosslink CapitalSan Francisco · $1M – $9M
Eniac VenturesNew York · $1.2M
FJ LabsNew York · $100K – $3M
Lerer HippeauNew York · $500K – $2M
Mouro CapitalLondon · $15M
ReshapeNew York · $100K – $2Mvia Vinay Menda · inferred
Sandalphon CapitalChicago · $100K – $2M
ZenStone Venture CapitalSan Jose
Blumberg CapitalreportedMiami · $500K – $5M
FoundersX VenturesreportedSilicon Valley
Gradient VenturesreportedSan Francisco · $100K – $10M
Y CombinatorreportedSan Francisco · $500K
Competitors · 9
by search overlapKoalafi28 shared keywordsKoalafi provides point-of-sale financing for merchants, offering Lease-to-Own and lending solutions (with loans issued by The Bank of Missouri) so retailers can extend pay-over-time options to non-prime consumers. It handles consumer credit risk, pays merchants after delivery, and offers approval amounts up to $7,500 in the U.S.
Dealer25 shared keywordsDealer.com, part of Cox Automotive, provides digital marketing solutions for car dealerships, including personalized dealership websites, data-driven advertising, SEO, managed services, and digital retailing tools. It also offers analytics through its nVision platform and creative services for automotive retailers.
SelectFI24 shared keywordsSelectFI provides an AI-based tool for car dealerships that predicts loan approval and interest rates for each deal without submitting formal credit applications or requiring a customer's SSN. It also automates lending compliance tasks under ECOA and FCRA, targeting auto dealerships navigating customers, lenders, and regulators.
EverFi21 shared keywordsEverFi builds educational programs and training solutions that serve schools and companies, helping them make education accessible across grade school through executive levels.
SkyFi18 shared keywordsSkyFi operates a platform that provides access to satellite imagery and Earth observation analytics from multiple providers through a single, user-friendly interface with transparent pricing. The platform serves commercial and government sectors across various industries needing geospatial insights for decision-making.
Cox Automotive17 shared keywordsCox Automotive is an automotive services provider that unites twelve brands—including Autotrader, Manheim, Dealertrack, vAuto, VinSolutions, and NextGear Capital—offering solutions for wholesale vehicle buying and selling, dealership management, digital marketing, inventory management, financing, vehicle transport, and EV battery support. It serves dealerships, fleets, and other participants across the vehicle lifecycle.
Spyne16 shared keywordsSpyne provides an AI-powered platform that helps car dealers source, list, market, and sell vehicles. The platform serves automotive dealers looking to streamline their digital operations and brand management.
Veryfi, Inc.15 shared keywordsVeryfi builds an AI-powered data extraction and processing platform that converts unstructured documents like receipts and invoices into actionable business insights. The platform serves enterprises and startups across industries seeking to automate document-based workflows and reduce manual data entry.
Invoca15 shared keywordsInvoca provides AI-powered software that connects online and offline touchpoints across the buyer or patient journey, tying interactions like phone calls to revenue. It serves marketing, ecommerce, and contact center teams to optimize demand and convert leads into appointments and sales.
Companies competing with AutoFi for the same Google search keywords, organic and paid, via search-intersection analysis.
Reported raises · per SEC filings
Form D private placements$25.4M disclosed across 3 rounds · 2016–2019
▶$11.1MraisedApr 2019 · 9 investors · OtherRule 506(b)
▶$11.1MraisedApr 2019 · 9 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Steve O'BrienExecutive Officer
- Mandar GokhaleDirector
- Steven AbernethyDirector
- David McClellandDirector
- David SilvermanDirector
- Kevin SingermanExecutive Officer, Director
- Offering amount
- $11.5M
- Amount sold
- $11.1M
- First sale
- Apr 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$11.5MraisedFeb 2018 · 10 investors · OtherRule 506(b)
▶$11.5MraisedFeb 2018 · 10 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- David McClellandDirector
- Kevin SingermanExecutive Officer, Director
- Steven AbernethyDirector
- David SilvermanDirector
- Offering amount
- $11.5M
- Amount sold
- $11.5M
- First sale
- Jun 2017
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$2.8MraisedMay 2016 · 14 investors · OtherRule 506(b)
▶$2.8MraisedMay 2016 · 14 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jonathan PalanExecutive Officer, Director
- Kevin SingermanExecutive Officer, Director
- David SilvermanDirector
- Offering amount
- $3.6M
- Amount sold
- $2.8M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does AutoFi do?
- AutoFi provides a sales platform for automotive retailers that integrates financing, incentives, and deal structuring into a unified AI-powered online and in-store experience. The platform serves dealerships and OEMs by managing the complexity of car sales transactions.
- Who founded AutoFi?
- AutoFi was founded by Michael Mignano, Jonathan Palan, Kevin Singerman in 2015.
- Who are AutoFi's investors?
- AutoFi's investors include BMW i Ventures, Crosslink Capital, Eniac Ventures, FJ Labs, Lerer Hippeau, Mouro Capital, Reshape, Sandalphon Capital and 5 more.
- How much funding has AutoFi raised?
- AutoFi has disclosed $25.4M raised across 3 rounds.
- Where is AutoFi headquartered?
- AutoFi is headquartered in San Francisco, US.


