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Autobia
Techstars '21Dhahran, SA · 11 known investors
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An automotive aftermarket B2B platform that connects retailers and workshops with suppliers, dealers, and wholesalers in the Middle East. It provides real-time pricing and streamlines supply chain operations for automotive parts and services.
Also known as Autobia · أوتوبيا
Investors · 11
How we know: Brinc's portfolio page · Not right? Tell us
How we know: funding news · mystartupworld.com · Not right? Tell us
How we know: the Techstars portfolio · funding news · mystartupworld.com · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
How we know: mystartupworld.com · Not right? Tell us
Also in the syndicate · 6
Funding
SEC filings, press & company announcements$2.5M disclosed across 1 round · 2023
- $2.5Mseed funding roundJun 2023 · 6 sources
Raz Holding Group (lead), Sadu Capital (lead), The Riyadh Techstars Accelerator (lead), WAED Ventures (lead), angel investors, Aramco, Raz Holding, Techstars, Wa’ed Ventures, Wa'ed Ventures by Aramco
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026Autobia is a business-to-business marketplace for automotive aftersales and spare parts, connecting retailers, workshops and maintenance centres with wholesalers, dealers and suppliers. Through its app and web platform, buyers can source parts from a network of wholesalers in one place, receive instant pricing instead of requesting and waiting for quotations, and place orders intended to reduce procurement time and deadstock. The catalogue is described as covering more than 20,000 different spare parts across multiple brands.
The company positions itself as digitizing a Saudi automotive aftersales sector that press coverage describes as worth around SAR 21 billion and still largely operated manually. Its stated mission is to raise the efficiency of aftersales supply chains from source to end beneficiary, giving businesses access to digital and logistical infrastructure. Operations are supported by fulfilment centres in Riyadh and Jeddah.
Founding story
The company was launched in 2021 by Emad Daghreri, a serial entrepreneur and partner at Tam who has taken a company through an IPO, and Ahmed Alawfi, an entrepreneur with a background in technology and investment, with the aim of reshaping the automotive aftersales market in Saudi Arabia.
Business model
Autobia operates a B2B marketplace that aggregates supply from wholesalers, dealers and suppliers and sells to retailers, workshops and maintenance centres, supported by its own fulfilment centres in Riyadh and Jeddah.
Traction
The company reported having traded over 1,000,000 spare parts via its platform as of June 2023, supporting 23 brands and offering more than 20,000 different parts.
Latest developments
In June 2023 Autobia announced the completion of a $2.5 million seed round led by Sadu Capital, to be used for domestic expansion, new aftersales and adjacent market segments, talent acquisition and technology development.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a digital entrant in the Saudi automotive aftersales market, which Sadu Capital's CEO described as worth SAR 21 billion and still manually operated.
Investors and the company cite instant pricing, a broad parts selection of more than 20,000 items across brands, and aggregation of a wide network of wholesalers and suppliers in a market where ordering is still largely manual.
Technology
A web and mobile application for ordering wholesale spare parts that provides instant pricing rather than manual quotation requests, with the company stating it applies data-driven methods to pricing optimization, trend identification and personalized recommendations.
Go-to-market
Automotive parts retailers, workshops and maintenance centres in Saudi Arabia, sourcing from wholesalers, dealers and suppliers.
Geography
Focused on Saudi Arabia, with fulfilment centres in Riyadh and Jeddah; the company said funding would be used to expand further within the Kingdom.
History
Launched in 2021 by Emad Daghreri and Ahmed Alawfi, Autobia built an app-based ordering platform for wholesale spare parts and established fulfilment centres in Riyadh and Jeddah. In June 2023 it announced a $2.5 million seed round led by Sadu Capital, with participation from Wa'ed Ventures by Aramco, Raz Holding, Techstars and angel investors, saying the proceeds would fund expansion within Saudi Arabia, entry into new aftersales and adjacent segments, hiring and technology development.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsAutobia announced a $2.5 million seed funding round led by Sadu Capital with support from Wa'ed Ventures by Aramco, Raz Holding, Techstars and angel investors, to fund expansion in Saudi Arabia, entry into new aftersales and adjacent segments, hiring and technology development.
$2.5M source ↗
The B2B automotive aftersales and spare parts platform was launched in 2021 by co-founders Emad Daghreri and Ahmed Alawfi.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Autobiaauto.sa · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Autobia do?
- Saudi B2B marketplace connecting auto retailers and workshops with spare-parts wholesalers and suppliers.
- Who are Autobia's investors?
- Autobia's investors include Brinc, Sadu Capital, Techstars, Aramco Ventures, Wa'ed Ventures.
- How much funding has Autobia raised?
- Autobia has disclosed $2.5M raised across 1 round.
- Where is Autobia headquartered?
- Autobia is headquartered in Dhahran, SA.