Aura
Founded 2017 · 8 known investors
AURA offers on-demand personal safety and emergency response services, letting users summon help at the tap of a button, along with smart property protection featuring on-demand alarm response and scheduled security services. It also provides 24/7 global emergency response with local escalation worldwide.
ConsumerIoTSaaS
Investors · 8
HAVAICCape Town
Partech VenturesBerlin · $200K – $50M
AccelreportedPalo Alto · $1.6M – $70M
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General CatalystreportedSan Francisco · $30M
Ten ElevenreportedBurlingame · $3M – $15M
Warburg Pincusreported · 2 sourcesNew York
Also in the syndicate · 2
AT&T VenturesMadrone Capitallead
Funding
SEC filings, press & company announcements- Undisclosed amountSeries GMar 2025
Madrone Capital (lead), Ten Eleven Ventures (lead), Accel, AT&T Ventures, General Catalyst, Warburg Pincus
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Aura do?
- AURA offers on-demand personal safety and emergency response services, letting users summon help at the tap of a button, along with smart property protection featuring on-demand alarm response and scheduled security services. It also provides 24/7 global emergency response with local escalation worldwide.
- Who are Aura's investors?
- Aura's investors include HAVAIC, Partech Ventures, Accel, General Catalyst, Ten Eleven, Warburg Pincus.