Aument

Aument is a Miami-based marketing automation company for e-commerce stores, founded in November 2021. Its product applies data science and automation to merchant data so that small online stores can send automated, personalized marketing messages intended to convert visitors into customers and improve retention. The company initially served stores selling through Shopify.

The product is organized around a library of "actions" that codify e-commerce marketing best practices. After installing the app, a user selects an action, defines goals such as audience and communication channels, and Aument executes it. Each action carries an attribution model so merchants can see the revenue attributed to it and its performance. Following its March 2022 pre-seed round, the company said it planned to expand the action library and add commercial integrations beyond Shopify, including WooCommerce, third-party checkout and subscription applications.

Founding story

CEO Emilio Di Marco met co-founders Alan Helouani, Sacha Landesmann and Mario Leon Rojas in Latin America while leading marketing efforts for WeWork. Their shared work on customer acquisition and retention motivated the founding of Aument in November 2021. Di Marco has said that few companies are able to exploit the data they hold because they cannot hire data scientists or growth marketers to turn it into relevant communications.

Business model

Aument sells software to small e-commerce merchants, positioning its offering as "e-commerce marketing management-as-a-service": rather than only providing message-sending infrastructure, it packages best-practice marketing actions that merchants can activate. As of March 2022 the company was pre-revenue and in beta, though its CEO said some customers had expressed willingness to pay, and building out paid service was a near-term priority.

Software offered to e-commerce merchants as a service; the company was pre-revenue as of March 2022 and working toward converting beta users into paying customers.

Traction

At the time of its March 2022 pre-seed announcement, Aument was pre-revenue and in beta with 20 active stores and 40 stores on a waitlist, and reported customers interested in paying for the service.

Latest developments

In March 2022 Aument announced $1.5 million in pre-seed funding led by Expa and The Rising Tide Network, with participation from Hive Hatch, Matterscale Ventures, H20, Newtopia, Latitud and individual investors including Francisco Alvarez-Demalde, co-founder and managing partner of Riverwood Capital. The company said it would spend the first two quarters of 2022 testing the product with additional users and expanding its library of actions and platform integrations.