Atrato

Atrato, operating as Atrato Pago, is a Mexican fintech that provides consumer financing at the point of sale through a network of affiliated merchants. Shoppers select a participating merchant, apply for credit in minutes, and take the purchase home while repaying in monthly or fortnightly installments. The company advertises credit lines of up to 200,000 pesos, rapid approval, and repayment terms of up to 24 months, with pricing disclosed up front.

For merchants, the proposition is increased sales and higher average ticket size without assuming credit risk or chargebacks, together with faster payment settlement, sales-team training and support, and a platform for managing financing offers. Merchant affiliation is presented as free. Customer testimonials on the company site reference financing for appliances ("linea blanca"), air conditioning units and cash loans.

Atrato states it is authorized and regulated in Mexico by PROFECO, the country's consumer protection agency, and that it uses security technology to protect customer information and transactions.

Business model

Atrato extends installment credit to consumers making purchases at affiliated merchants. Merchants join free of charge and are paid quickly for the sale while Atrato assumes the credit risk, positioning the offering as financing without risk or chargebacks for the retailer.

Consumer credit is repaid in monthly or fortnightly installments over terms of up to 24 months, with interest and total cost disclosed to the borrower at origination.

Traction

The company reports more than 100,000 customers, more than 2,000 affiliated merchants and more than 2,000 million Mexican pesos in financing originated.