Assurekit

Assurekit is an India-based protection infrastructure company that lets digital platforms embed insurance and protection products into their own customer journeys. The company positions itself as a full-stack partner: it designs the protection product around risks specific to a partner's ecosystem, handles pricing, compliance and reporting, provides a single integration point so coverage can appear at checkout, in-app or post-purchase, and then owns servicing, claims and benefits delivery directly with the end customer while the partner platform keeps the brand relationship.

Its productised catalogue covers three families: Merchant Protection (asset and inventory protection, revenue loss protection, EMI coverage continuity), Aftercare (extended warranty, damage coverage, annual maintenance) and Purchase Protection (RTO prevention, fraud detection, refund-to-credit), alongside custom plans co-created with partners. Third-party profiles also list Salary Protect and Wage Protect among its products and describe the earlier positioning as a cloud-based insurance gateway enabling businesses to create, sell and manage insurance in a plug-and-play manner. Partners are served across logistics, mobility, digital payments and fintech. The legal entity is Assurekit Technology And Services Private Limited, incorporated on 3 April 2019 and registered in Thane, Maharashtra; directory profiles list headquarters in Mumbai. Reported headcount is 30 as of April 2024, with a separate profile citing a range of 41 to 60.

Founding story

The company states it started in 2020, during the pandemic, after observing people losing incomes and livelihoods with no financial fallback, and framing the problem as protection products existing but failing to reach customers because of complexity, fine print, wrong channels and lack of follow-through. Corporate registry and directory records date the underlying legal entity to incorporation on 3 April 2019, founded by Kuldeep Dubey, Adarsh Chokhani and Rishi Iyer.

Business model

Assurekit operates as B2B2C infrastructure: it partners with digital platforms that embed its protection products into their user journeys, and takes over product design, pricing, compliance, reporting, servicing and claims so the partner carries no operational burden. Partners are pitched on retention and brand trust, increased wallet share, and access to risk data derived from real claims.

Sources describe the offering as protection products distributed through partner platforms, with customers opting in and coverage activating within the partner journey; specific pricing or commission terms are not disclosed. A third-party profile reports annual revenue of $91.74K for the financial year ending 31 March 2023.

Traction

The website reports more than 500,000 claims and benefits delivered and use by leading Indian merchant and payment platforms, with named testimonials from Shiprocket, Paytm, Khatabook, Pepperfry, Tyke, Jupiter, Cars24 and ZET. A third-party profile reports 30 employees as of April 2024, revenue of $91.74K and a net loss of $1.28 million for FY ending March 2023.

Latest developments

Company materials carry a 2025 copyright and describe the current team, including Adarsh Chokhani as Chief Executive Officer, Rishi Iyer as Chief Product Officer, Kuldeep Dubey as Chief Technology Officer, Avinash Ramachandran in operations and support, and additional product, design, partnerships and brand staff. Corporate records show the entity as active, with the last reported AGM on 9 November 2024 and five directors including nominee directors Vikram Suhas Godse and Sunitha Viswanathan.