Assetdash

AssetDash began as an all-in-one investment tracking platform covering stocks, cryptocurrencies, NFTs and private equity, with support for more than 100 wallets, exchanges, brokerages, banks and blockchains, including Solana tokens and DeFi protocols, EVM chains, Bitcoin ordinals, Ethereum/Solana/Flow NFTs with live floor prices, and custody accounts at exchanges such as Coinbase and Binance. Onboarding is designed around pasting wallet addresses and connecting accounts through a set-up wizard, and users can register with only an email address; manual entry supports private-equity positions.

The company's current flagship product is Moby, a mobile app for iOS and Android positioned as an "onchain intelligence" layer plus trading interface. Moby operates across four chains — Solana, Robinhood Chain, BNB Chain and Base — and surfaces live order flow through features including Whale Watch (scoring and following individual high-performing wallets), Smart Money Read (plain-English summaries of who is accumulating or exiting a token), and Key Holders (which tracked wallets currently hold a token). Tradable assets span memecoins, majors, wrapped stocks, pre-IPO names, gold, gaming and TCG assets, with limit, take-profit, stop-loss and DCA orders available on every supported chain. Accounts are self-custodial with wallet infrastructure supplied by Privy (a Stripe company), and the app offers Face ID login, biometric-protected withdrawals and hidden balances.

Earlier AssetDash products described by the founder include native in-app trading paired with an "AssetDash Gold" points system redeemable for crypto rewards and guaranteed-win memecoin loot boxes, plus Whale Watch extensions covering perpetual-futures traders (on venues such as Drift and Hyperliquid) and liquidity providers on Meteora. A separate AssetDash web property offers a Solana rent-refund "Incinerator" that closes unused token accounts to return SOL and AssetDash Gold to users.

Founding story

Founder Matias Dorta worked as a promoter in Miami nightlife at Club Space before discovering Bitcoin in 2016–2017, after which he built Telegram channels breaking down crypto news and took his first crypto industry job as the first hire at Somnium Space. He later served as VP of marketing at Round Hill Investments in traditional finance, then met his co-founder and started AssetDash. The product was motivated by two observations: investors were expanding into new asset classes, and the investing landscape was fragmented across accounts, chains and platforms.

Business model

AssetDash monetizes trading activity in the Moby app through a flat 0.75% swap fee plus onchain fees, while returning value to users as $MOBY-denominated cashback (10% on every swap, rising to 20% after a first swap and up to 30% at higher tiers) and hourly reward pots. The founder has also described a planned enterprise offering, "Moby for enterprise," under which developers build on top of Moby and fee or subscription revenue is used to buy and burn Moby, with proceeds held in the AssetDash treasury.

Transaction fees on in-app swaps (0.75% flat plus onchain fees) are the stated core revenue source; the founder has additionally described subscription/fee revenue from an enterprise version of Moby, and earlier described launching a pilot of a first monetization strategy for the portfolio-tracking product.

Traction

The company reports more than 75,000 traders on Moby and over 1.8 million trades executed, with 24 reward waves per day and an hourly pot shown at $163.34 at the time of capture. The Whale Watch feature, launched in October, grew a Twitter account to nearly 180,000 followers. Earlier, the founder described strong post-launch user feedback and rapid growth of the tracking product across 100+ integrations.

Latest developments

Moby is live on iOS and Android across Solana, Robinhood Chain, BNB Chain and Base, with tiered $MOBY cashback up to 30%, gasless trading, automated order types on all supported chains, hourly top-10 trader reward pots, and trading in memecoins, majors, wrapped stocks, pre-IPO names, gold, gaming and TCG assets.