Asensei

ASENSEI, Inc. develops a software development kit (SDK) for computer vision-based human movement recognition and coaching intelligence, which partner companies embed in their own hardware and software products. In fitness applications the technology converts workout video into interactive, personalized sessions that teach, guide, adapt and reward users, with real-time rep counting and form feedback. In healthcare applications it onboards patients into virtual physical therapy, gives real-time assistance during exercises, and tracks progress and adherence.

The platform combines computer vision, specialized large language models and conversational AI, designed to run on device for speed, privacy and lower operating cost, while the partner supplies the coaching content, teaching methodology and coach persona. Product components have included (app)arel, a technology adding motion capture to everyday sports apparel; coaching kit SDKs connecting (app)arel to apps and equipment; a technique library of exercises, sport-specific movements, coaching cues, common faults, progressions and regressions; and blueprints of template UX and code for common coaching use cases. Current listed solutions include (APP)ERTURE, (APP)AREL, real-time coaching, rep counting and form feedback, group workouts, smart warmups, movement screens, a training journal and instructional learning.

The company groups its offering into industry solutions for connected fitness, connected health, connected gyms and studios, and industrial healthcare for deskless workers in physically demanding jobs. It also maintains consumer iOS indoor rowing coaching programs for Concept2 and WaterRower machines.

Founding story

asensei was founded in 2014 by CEO Steven Webster, with the stated aim of democratizing access to world-class instruction by making it easy to add technique coaching to sport, fitness and physical therapy products.

Business model

B2B licensing of a movement-recognition and coaching SDK that partners integrate into their existing hardware, apps and services, supported by prebuilt industry solutions and blueprint templates intended to shorten integration time; partners are directed to request SDK access, book demos or contact the sales and partnership team.

Licensing of the ASENSEI.AI SDK to product companies under an SDK license agreement; earlier positioning emphasized helping partners turn one-time equipment and apparel transactions into recurring coaching subscriptions.

Traction

By June 2021 the company reported nearly 100,000 downloads of its Connected Rowing Coaching app and $5.1M in total funding raised. Customer and partner references include Tonal (3D human motion analysis for Tonal 2 Smart View), Alter, AMP Recover, Kinaxa physical therapy clinics, Centr and the National Health Service. A company survey reported 95% of asensei customers preferred Connected Coaching to typical video workouts.

Latest developments

Recent activity described on the company site includes Tonal's use of ASENSEI for 3D human motion analysis alongside the launch of Tonal 2 with built-in Smart View, Kinaxa's selection of ASENSEI to bring computer vision and movement-quality insight to US physical therapy clinics, and ASENSEI providing rep monitoring and form feedback for the Centr x Red Bull 100 Unbroken Challenge. The company also markets an on-device stack combining computer vision, specialized LLMs and conversational AI as "the brain for AI coaches."