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Artificial Societies

YC W25

London, GB · Founded 2024 · 18 employees · Hiring · 17 known investors

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Societies creates AI-powered simulations of human personas and attitudes to enable market research, audience analysis, and consumer insights at scale. The platform synthesizes real-world audience data with artificial intelligence to help businesses understand decision-makers and validate strategies.

Also known as Societies, Inc.

AI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechSaaSB2BMarket ResearchAIUnited KingdomEuropePartly Remote

Founders & leadership· Y Combinator alumni (W25)

Artificial Societies was founded in 2024 by James He, Patrick Sharpe, and Tom Whittle.

JHJames He
James HeFounder & CEOJames He studied computational social science at Cambridge and previously worked at Yonder, a credit card startup, where he developed lending machine learning systems. He co-founded Artificial Societies in October 2024.
PSPatrick Sharpe
Patrick SharpeFounder & Chief Product OfficerPatrick Sharpe holds an MSc in behavioural economics and has led behavioral science initiatives at iptiQ, a Swiss Re-owned insurtech platform, and at Unconventional Wisdom, a behavioral science consultancy. He co-founded Artificial Societies in 2024.
TWTom Whittle
Tom WhittleFounderWhittle joined as founding engineer in 2024 after software engineering roles at Stotles, KEY ESG, and ANDERSEN EV, and earlier consulting work at Agilisys and teaching at Le Wagon. He works on building a model of human societies and has been named to the Forbes 30 Under 30 list.

Investors · 17

Kindred Capitallisted by Kindred CapitalLondon

How we know: Kindred Capital's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Pioneerlisted by PioneerToronto, Ontario

How we know: Y Combinator's founder network · pioneerfund.vc · open dataset · 5k.vc investor directory · Not right? Tell us

Point72 Ventureslisted by Point72 VenturesNew York · $1M – $75M

How we know: businessinsider.com · the VCSheet dataset · open dataset · 5k.vc investor directory · Y Combinator's founder network · Not right? Tell us

Transpose Platform Managementlisted by Transpose Platform ManagementSan Francisco

How we know: Transpose Platform Management's portfolio page · Y Combinator's founder network · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

Capitalize VCreportedChicago · $100K – $200K

How we know: Y Combinator's founder network · Not right? Tell us

Carya Venture PartnersreportedPalo Alto

How we know: Y Combinator's founder network · Not right? Tell us

Icehouse VenturesreportedAuckland · $120K – $2.4M

How we know: Y Combinator's founder network · Not right? Tell us

James Beshara FundreportedVenice

How we know: Y Combinator's founder network · Not right? Tell us

Liquid VenturesreportedSan Francisco · $250K – $5M

How we know: Y Combinator's founder network · Not right? Tell us

OurCrowdreportedJerusalem

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ProCap VelocityreportedLynnwood

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Rice CapitalreportedCovina

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Also in the syndicate · 3

Google DeepMindSequoia ScoutStrava

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 7

Poth LabsPoth Labs builds an AI-powered survey platform that uses adaptive questioning and knowledge graphs to convert employee feedback, customer surveys, and market research into statistically validated insights. The platform serves organizations seeking deeper understanding from survey data through automated analysis that replaces manual interpretation.
StudioStudio builds simulated "societies" that model consumer cohorts of a market and runs a company's proposed decisions—such as price changes, product placements, or promotions—through them to forecast outcomes before launch. It serves insight and marketing teams at enterprises in sectors like retail, streaming, banking, and consumer goods, drawing on public data and a client's own sales, loyalty, and app data.
RiveterRiveter is a web data extraction and automation platform that searches, navigates, and retrieves specific information from the internet for teams across e-commerce, marketing, real estate, and other data-dependent industries. The platform uses AI to extract and classify data at scale, replacing manual research with automated workflows.
unSurveyunSurvey conducts automated market research interviews using AI, eliminating scheduling delays and delivering findings immediately to researchers and product teams.
LATOLATO conducts commercial diligence for investors by sourcing and interviewing domain experts and customers, then combining interview data with public and proprietary documents to create market simulations. The platform helps investors research companies and markets to inform investment decisions.
Synthetic UsersSynthetic Users provides AI-powered "synthetic" research participants that simulate user interviews, letting teams run problem exploration, concept testing, and messaging validation before conducting organic research. It uses a multi-agent architecture with OCEAN-based personality profiles and delivers reports with themes, quotes, and transcripts for product managers, researchers, marketers, and other decision-makers.
Synthetic SocietySynthetic Society provides AI-driven user simulations for software development, enabling teams to test products and catch UX issues during the development phase rather than after release. The platform helps developers accelerate development cycles, reduce manual testing, and gather actionable user feedback through synthetic agents that behave like real users.

Companies working in the same space as Artificial Societies.

Legal entities · 1

corporate structure
Societies, Inc.

Companies House · registry record

View on Companies House ↗
Registered name
ARTIFICIAL SOCIETIES LTD
Company number
15963818
Status
Active
Company type
Private limited company
Incorporated
18 Sept 2024
Registered office
5 New Street Square, London, EC4A 3TW
Nature of business (SIC)
63110 — Data processing, hosting and related activities
Accounts
last made up to 30 Sept 2025 · next due 30 Jun 2027
Confirmation statement
last made up to 17 Sept 2025 · next due 1 Oct 2026

Current officers · 2

  • Kunling He — director, appointed 18 Sept 2024
  • Patrick Karl David Sharpe — director, appointed 28 Oct 2024

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.

In the news

British AI startup Artificial Societies raises €4.5 million to simulate human behaviour at scale | EU-Startupseu-startups.com · Aug 2025Artificial Societies Raises $5.35M in Fundingfinsmes.com · Aug 202510 startups to watch from Y Combinator's W25 Demo Daytechcrunch.com · Mar 2025Artificial Societies - Simulate High-Value Audiencesycombinator.com · Feb 2025

Frequently asked questions

What does Artificial Societies do?
Societies creates AI-powered simulations of human personas and attitudes to enable market research, audience analysis, and consumer insights at scale. The platform synthesizes real-world audience data with artificial intelligence to help businesses understand decision-makers and validate strategies.
Who founded Artificial Societies?
Artificial Societies was founded by James He, Patrick Sharpe, Tom Whittle in 2024.
Who are Artificial Societies's investors?
Artificial Societies's investors include Eight Capital, Kindred Capital, Pioneer, Point72 Ventures, Transpose Platform Management, Y Combinator, Capitalize VC, Carya Venture Partners and 6 more.
Where is Artificial Societies headquartered?
Artificial Societies is headquartered in London, GB.