Fundraising FoxAreaMetrics
acquired by Point InsideHonolulu, US · Founded 2013 · Delaware corporation · 5 known investors
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Acquired by Point Inside January 2020 · terms undisclosed · source ↗
AreaMetrics was a Seattle-based retail analytics startup that used Bluetooth beacons and software to track in-store customer behavior, such as dwell time and department visits, for brick-and-mortar retailers.
Founders & leadership
AreaMetrics was founded in 2013 by Brandon Bennett.
Board
Investors · 5
How we know: Blue Startups's portfolio page · Not right? Tell us
How we know: Quest Venture Partners's portfolio page · funding news · Not right? Tell us
How we know: Social Starts's portfolio page · funding news · Not right? Tell us
How we know: a partner's Signal profile · funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$2.2M disclosed across 1 round · 2015
▶$2.2MraisedJan 2016 · 11 investors · Other TechnologyRule 506(b)
- Brandon BennettExecutive Officer, Director
- Alan SolidumExecutive Officer
- Carey BennettExecutive Officer
- Dan FreedmanDirector
- Donavan KealohaDirector
- Offering amount
- $2.7M
- Amount sold
- $2.2M
- Minimum investment
- $1
- First sale
- Dec 2015
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does AreaMetrics do?
- AreaMetrics was a Seattle-based retail analytics startup that used Bluetooth beacons and software to track in-store customer behavior, such as dwell time and department visits, for brick-and-mortar retailers.
- Who founded AreaMetrics?
- AreaMetrics was founded by Brandon Bennett in 2013.
- Who are AreaMetrics's investors?
- AreaMetrics's investors include Blue Startups, Quest Venture Partners, Social Starts, Seraph Group, Startup Capital Ventures.
- How much funding has AreaMetrics raised?
- AreaMetrics has disclosed $2.2M raised across 1 round.
- Who acquired AreaMetrics?
- AreaMetrics was acquired by Point Inside.
- Where is AreaMetrics headquartered?
- AreaMetrics is headquartered in Honolulu, US.