Arcanum
Wellington, NZ · Founded 2016 · 22 employees on LinkedIn · 4 known investors
Arcanum AI offers Numa, an AI operating system that connects business tools like Xero and uses custom AI agents to automate administrative tasks such as quoting, reporting, data analysis, sales support, and knowledge search. It targets small and medium businesses of 20–200 staff in construction, trades, professional services, and manufacturing.
Also known as Arcanum AI · asknuma.ai · Numa
Investors · 4
Company profile
researched Aug 2026Arcanum AI is a Wellington, New Zealand technology company that develops Numa, described by the company as an AI operating system rather than a chatbot, aimed at small and medium-sized businesses in construction and trades, professional services, manufacturing and engineering consulting. Numa connects to the systems customers already use — the company cites Microsoft 365, Google Workspace and Xero — and lets non-technical staff configure custom AI agents that handle repetitive work without writing code.
Published use cases include drafting quotes directly from plans and drawings, a meeting assistant and document processor, data analysis over connected business systems, reporting, sales and support email handling, and a knowledge assistant that searches across documents, emails and files. Industry-specific applications described by the company include compliance and health-and-safety reporting checked against building codes, subcontractor document review, technical specification drafting, proposal and RFP responses, contract analysis, bills of materials and purchase order drafting, job costing, job scheduling optimisation and maintenance report generation from voice input.
The business began in 2016 as a professional services company delivering R&D and AI projects for large organisations, including banks and energy companies, before shifting toward packaged SaaS products built on pre-trained generative models. An earlier generation of the offering was marketed as AI assistants for back-office functions such as finance, customer support and human resources, including an invoice-processing assistant named Archie that worked in Outlook and pushed invoices into Xero.
Founding story
Arcanum was founded in Wellington in 2016 by Asa Cox, who had spent 15 years in pharmaceutical business development and licensing in the UK before relocating to New Zealand in 2008 and later working in technology in Canada and Silicon Valley. The company describes its inception as arising from conversations about machine learning and business development over a coffee and a beer in Wellington, at a point when AI was still largely unfamiliar to businesses.
Business model
Arcanum sells software to businesses, having transitioned from an AI professional services and R&D consultancy model into SaaS products, most recently the Numa platform, supported by demo-led sales and free resources such as an AI readiness assessment, an AI adoption canvas and an implementation template.
Software sold to business customers; the sources do not state pricing.
Traction
The company reports that in the 90 days preceding the site snapshot Numa handled more than 27,500 conversations, with over 1,600 agents built by customers, more than 630 active users and over 325 systems connected. Customer-reported outcomes include a 15% reduction in admin management time at Momentum Consulting, heavy administrative tasks falling from two weeks to under two days at PCL, a 50% improvement in cost of sales at AV Media, and quotes within about 1% of estimator pricing at Flowerday Homes. Construction customers are said to save an estimated 4.2 hours per active user per month, 1.9x the platform average.
Latest developments
The company's current offering is Numa, an AI operating system for SMBs with industry-specific solutions for construction and trades, professional services, manufacturing and engineering consulting, reporting customer-built agent counts and usage metrics over a recent 90-day period.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A Wellington-based startup positioning itself as a homegrown New Zealand alternative to large global AI vendors, focused on making AI accessible to non-technical small and mid-sized businesses rather than large enterprises.
Arcanum positions Numa as an operating system rather than a chatbot: agents are configured by customers without code, integrated into existing business systems, and run with customer data held in the customer's own cloud. The company also stresses local, hands-on implementation support and business-value framing from a non-technical founder perspective.
Technology
Numa is built as an agent platform on AWS, with the company stating enterprise-grade security and that customer data remains in the customer's own cloud environment. It connects to business systems such as Microsoft 365, Google Workspace and Xero, and lets users build agents without code. Earlier product work embedded Workato's automation and AI/ML technology as a layer within the Arcanum platform and used pre-trained generative models such as GPT-3.
Go-to-market
The company emphasises a partner and channel-led approach rather than a large direct sales force, seeking resellers and channel partners serving mid-size, less technical customers; it is an AWS independent software vendor partner with transactions available through the AWS Marketplace, and acts as both a reseller and embedded partner for Workato. Its website drives prospects to book demos and offers free assessment and template resources.
Small and medium-sized businesses, particularly in construction and trades, professional services, manufacturing and engineering consulting; earlier positioning targeted non-technical mid-size enterprises in New Zealand and overseas, with named customers including Momentum Consulting (recruitment), Debtworks (debt collection), Flowerday Homes, AV Media and PCL.
Geography
Headquartered in Wellington, New Zealand, serving New Zealand customers including Auckland-based businesses, with team members based in Australia and stated ambitions and customer conversations overseas.
History
Founder Asa Cox moved from a pharmaceutical business development and licensing career in the UK to New Zealand in 2008, then spent time in the Canadian and Silicon Valley technology worlds before settling in New Zealand. He founded Arcanum in Wellington in 2016 as a professional services company delivering AI and R&D projects for banks, energy companies, large organisations and early-stage startups. Enterprise Angels lists an initial investment date of August 2020. Around 2022 the company began building on pre-trained models such as GPT-3 and integrating AI into SaaS products, and by mid-2023 had packaged its technology as an AI assistant offering built on AWS and integrated with Workato. The current product line is the Numa AI operating system for SMBs.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsArcanum is an AWS ISV global partner associated with AI and machine learning, building predominantly on AWS, with customers able to transact through the AWS Marketplace; the company said it was working toward AWS machine learning competency.
Arcanum packaged its generative AI technology into an AI assistant product for non-technical small and mid-sized enterprises, with assistants for finance and customer support and human resources planned, including the 'Archie' system processing invoices from Outlook into Xero.
Arcanum inked a partnership with enterprise automation vendor Workato roughly nine months before June 2023, embedding Workato's AI/ML and automation technology as a layer within Arcanum's platform; Arcanum acts as both a reseller and an embedded partner.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Arcanumarcanum.ai · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Arcanum do?
- New Zealand company behind Numa, an AI operating system that automates admin work for small and mid-sized businesses.
- Who are Arcanum's investors?
- Arcanum's investors include Alt Ventures, NZ Growth Capital Partners, NZVC, WNT Ventures.
- Where is Arcanum headquartered?
- Arcanum is headquartered in Wellington, NZ.
