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Apsy
Techstars '22West Hollywood, US · Founded 2021 · 9 employees on LinkedIn · 1 known investors
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Apsy provides an AI-driven platform for building mobile and web applications without traditional coding, targeting entrepreneurs, developers, and designers. The platform uses proprietary AI-Driven App Building (ADAB) technology to automate app development from concept to deployment.
Also known as Apsy
Founders & leadership
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Apsy operates an AI-driven app builder that turns a spoken or written description of an app idea into a working mobile or web application. Users describe their concept in conversation with the platform's AI, answer follow-up clarification questions, and receive multiple generated screens that can be refined through a step-by-step customization process. When the user confirms completion or clicks publish, the platform delivers, typically within an hour, an email containing instructions to install the resulting app on iOS or Android devices.
The company markets templates and starting points for several application categories, including social networking, dating, e-commerce, content sharing, events and ticketing, and food delivery. Apsy describes itself as the first fully AI-powered app builder and frames its approach as combining human creativity with AI efficiency to produce custom apps at lower cost than low-code tools or traditional development shops. Techstars' job board classifies the company under artificial intelligence, mobile apps, software and software development, with a size of 11-50 employees.
Business model
Apsy sells access to its AI app-building platform on a subscription basis. Building is offered free of charge, with paid plans listed at $50 per month or $300 per year. Customers can request the generated source code to continue development in-house, and apps can be deployed to the customer's own cloud account with providers such as AWS, Azure or GCP.
Subscription pricing: $50 per month or $300 per year, with free usage during the build phase.
Latest developments
Apsy's website presents the product as an "agentic app builder" in which AI agents build the application from the user's spoken description, offered free to build with paid plans at $50 per month or $300 per year.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Apsy positions itself as the first fully AI-powered app builder and as an alternative to low-code platforms and traditional development agencies, competing on cost, speed and the ability to hand over generated source code.
Apsy contrasts itself with traditional no-code and low-code tools: it removes drag-and-drop screen assembly and database setup, requires no training because the interaction mirrors briefing a developer, and surfaces only decisions that require the user's judgment. It states that it generates actual source code that customers can download and extend in-house, and that it can deploy generated apps to the customer's preferred cloud environment. The company also emphasizes speed, claiming apps can be created and published in under an hour.
Technology
The platform uses conversational AI agents that interpret a user's description of an app, ask clarifying questions, generate multiple application screens, and support iterative customization. It produces real source code rather than a locked proprietary artifact, and supports deployment to customer-owned AWS, Azure or GCP environments plus distribution of installable iOS and Android builds.
Go-to-market
The company acquires users through a self-serve web product that is free to try, converting them to monthly or annual subscriptions. It also participated in the Long Beach Accelerator program, which includes mentoring, marketing planning, investor introductions and a demo day.
Non-technical founders and other users who want to build mobile or web applications without coding, as well as customers who want to take generated source code in-house or deploy to their own cloud accounts.
Geography
Apsy is associated with West Hollywood and the greater Los Angeles area of California, United States, with listed locations including Tri-West, Sunset Strip, Outpost Estates, Los Angeles and Marina del Rey.
History
Techstars' job board lists the company's founding year as 2020 and places it in West Hollywood and the wider Los Angeles area, across locations including Tri-West, Sunset Strip, Outpost Estates and Marina del Rey. In July 2022 Apsy joined the fourth cohort of the Long Beach Accelerator, represented by CEO Tooraj Helmi and senior product designer Paulina Vargas. The product has since been positioned as an agentic app builder, with AI agents generating and publishing applications.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
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Companies working in the same space as Apsy.
Timeline · 1
launches, deals, and filingsApsy was named a participant in the fourth cohort of the Long Beach Accelerator, a four-month mentoring and training program run by Cal State Long Beach Institute for Innovation and Entrepreneurship, venture firm Sunstone Management and the city of Long Beach. Cohort companies have access to up to $100,000 in capital for a small equity stake. Apsy was represented by CEO Tooraj Helmi and senior product designer Paulina Vargas.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 5
primary sources listed
- Apsyapsy.io · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Apsy do?
- Apsy is an AI-driven app builder that turns a spoken idea into a publishable iOS, Android or web app.
- Who are Apsy's investors?
- Apsy's investors include Techstars.
- Where is Apsy headquartered?
- Apsy is headquartered in West Hollywood, US.