Fundraising FoxAPR
Seoul, KR · Founded 2014 · 3 known investors
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APR is a South Korean beauty-tech company that develops and manufactures beauty devices (such as EMS, HIFU, and radio-frequency skincare devices under its Medicube AGE-R line) alongside cosmetics, fragrance, and fashion brands including APRILSKIN, Medicube, Forment, and NERDY. The company sells through its own direct-to-consumer online stores and operates internationally with subsidiaries across Asia and the US.
Also known as APR Corp. · 에이피알
Founders & leadership
APR was founded in 2014 by Kim Byung Hoon.
Investors · 3
Company profile
researched Aug 2026APR (에이피알) is a South Korean company organized around three product areas: a beauty solution business covering cosmetics and skincare formulations, a device solution business built on the AGE-R home beauty device line, and a healthcare solution business based on in-house developed PDRN and medical devices. The company presents its device line as the leading home beauty device brand in Korea and frames its healthcare activity as combining beauty and medical device technology.
The company reports substantial international sales alongside its Korean business, with overseas revenue accounting for the large majority of total revenue in 2025. It maintains an investor relations function and a newsroom publishing corporate press releases, and runs corporate ESG and recruitment programs.
Business model
APR develops and sells consumer beauty products across cosmetics, home beauty devices and healthcare/medical device categories, with separate official brand websites for its individual product lines.
Traction
APR reported total 2025 revenue of KRW 1.5273 trillion, split between KRW 1.2258 trillion overseas and KRW 301.6 billion domestic. For the first half of 2026 it reported revenue of KRW 1.3609 trillion and described it as a record quarterly performance.
Latest developments
In July 2026 APR held a kick-off meeting for a semiconductor and advanced industrial technology development project aimed at strengthening its beauty device R&D capability. In August 2026 it reported first-half 2026 revenue of KRW 1.3609 trillion and first-half European revenue above KRW 220 billion.
▸Full profile — market position, technology, geography
Market position
The company describes its AGE-R device line as Korea's leading home beauty device brand, and reports revenue growth in both domestic and international markets.
Technology
Product technology spans cosmetic formulation, home beauty devices under the AGE-R brand, and self-developed PDRN combined with medical devices for healthcare applications. The company is participating in a Korean government semiconductor and advanced industrial technology development program to strengthen beauty device R&D.
Geography
APR sells in Korea and internationally. In 2025 it reported overseas revenue of KRW 1.2258 trillion against domestic revenue of KRW 301.6 billion. In the first half of 2026 the company reported European revenue exceeding KRW 220 billion, targeting an annual KRW 500 billion in that region.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsAPR announced that first-half European revenue exceeded KRW 220 billion, with an annual target of KRW 500 billion in the region.
The company announced H1 2026 revenue of KRW 1.3609 trillion, describing continued global growth and a record quarterly result.
APR held a kick-off meeting for a semiconductor/advanced industrial technology development program intended to strengthen its beauty device R&D capabilities.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- APR Venture Capitalapr-in.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does APR do?
- South Korean beauty-tech company selling cosmetics, home beauty devices and healthcare products in Korea and abroad.
- Who founded APR?
- APR was founded by Kim Byung Hoon in 2014.
- Who are APR's investors?
- APR's investors include IMM Investment Japan, Kiwoom Investment, Lotte Ventures.
- Where is APR headquartered?
- APR is headquartered in Seoul, KR.