Appwebel
Founded 2019 · 266 employees on LinkedIn · 2 known investors
Webel is an online marketplace that connects consumers with local professionals offering home services such as cleaning, private tutoring, beauty, and physiotherapy. It includes booking, secure payment held until service completion, and a refund guarantee, and appears to serve the Spanish-speaking market.
Also known as Webel · Webel: Home services · Webelapp Technologies S.L.
Investors · 2
Company profile
researched Aug 2026Webel, operated by Webelapp Technologies S.L., is an online marketplace for home-delivered services. Consumers search a catalogue of more than 30 service types, compare verified local professionals by price, profile and client reviews, and book in a few taps without cash. Categories include cleaning (home, office, deep cleaning, post-construction, windows, upholstery, holiday-rental turnover, ironing), home maintenance and repair (handyman, plumbing, painting, electrical, appliances, moving, HVAC, small renovations, locksmith, gardening, pool maintenance), beauty (hair removal, manicure/pedicure, hairdressing, makeup, facial aesthetics), private classes (school subjects, languages, music, sports such as tennis, padel, boxing, yoga, pilates and personal training), pet services (dog walking, pet sitting, grooming), childcare and elderly care, plus photography/video and physiotherapy.
Bookings can be one-off or recurring weekly with automatic payments, and customers can cancel free of charge up to 24 hours in advance. In-app chat connects clients and professionals before and after a service, and transactions are covered by the "Webel Guarantee," under which the customer's money is protected until the service is completed. Support is described as available every day of the year. On the supply side, professionals create a profile with listings, set prices, working areas and availability, and accept client requests; they are paid 24 hours after a completed service. A 2026 app release added the ability for customers to request a custom service directly from a professional's list of offerings, and an earlier update allowed organization profiles to apply to customer leads.
Business model
Two-sided marketplace: consumers book services from independent local professionals through the Webel app and website, with payments processed in-app and held until the service is completed under a service guarantee.
Listing on the platform is free for professionals; Webel states it takes a commission only when a professional earns money from a booking [1][2].
Traction
App store listings state that more than 65,000 clients have used Webel. The Google Play listing shows over 1 million downloads and a 4.5 rating from about 14,400 reviews, while the iOS listing shows a 4.9 rating from 217 ratings.
Latest developments
Recent app updates introduced an "opportunity"/lead-based flow in which customers post requests and professionals apply, allowed organization profiles to apply to customer leads, and added direct custom service requests to a professional's listings. The Android listing was updated in August 2026.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
Positioned in its app listings as Spain's leading at-home services app, expanding into UK cities.
Customer choice of the specific professional, pre- and post-booking chat, transparent pricing without added fees, free cancellation up to 24 hours before, recurring bookings with automatic payment, and the Webel Guarantee that protects the customer's payment until service completion.
Technology
Mobile applications for iOS and Android plus a web marketplace, providing professional search and comparison, in-app chat, three-tap booking, cashless and recurring automated payments, and payment escrow until service completion.
Go-to-market
Direct-to-consumer distribution via the Webel website and iOS and Android apps, organized by city and service category, with users invited to email the company to request coverage in areas not yet served.
Households and consumers seeking services delivered at home, and, on the supply side, independent service professionals and organizations offering cleaning, home repair, beauty, tutoring, sports, pet and care services. Office and business cleaning and holiday-rental cleaning are also offered.
Geography
Spain is the core market, with city-level service catalogues for Madrid, Barcelona, Zaragoza, Valencia, Sevilla, Málaga and Bilbao. The app listings state Webel is also available in the United Kingdom in London, Manchester, Birmingham, Leeds and Liverpool. The operating entity, Webelapp Technologies S.L., is listed at Avenida Manoteras 18, 28050 Madrid, Spain.
Risks & controversies
Public app reviews raise complaints about the shift away from direct customer-professional contact toward the lead-based "opportunity" system, which some users and providers said pushed them to competing apps, and about a no-show by a booked cleaner where the customer was refunded but not compensated for additional costs. The company responded publicly to both, saying it is working on clearer communication features.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsRelease notes describe customers being able to request a custom service directly from a professional's list of offered services, and organization profiles being able to apply to customer leads.
App listings state the service, previously focused on Spain, is now available in London, Manchester, Birmingham, Leeds and Liverpool.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Appwebelappwebel.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Appwebel do?
- Webel is a Spanish marketplace app for booking at-home services such as cleaning, handyman work, beauty, classes and care.
- Who are Appwebel's investors?
- Appwebel's investors include ZAKA VC, Trind Ventures.