Approveit

Approveit is a workflow and approval automation platform that lets companies build and run business approval processes inside the tools employees already use — Slack, Microsoft Teams, email and the Approveit web app. Workflows cover finance (purchase orders, invoices and bills, expenses, budgets), HR (time off, overtime, onboarding and offboarding, hiring requests), IT (access requests, software and hardware purchases, account provisioning), operations (contracts, project requests, discounts and exceptions), as well as procurement and legal processes.

Users create forms, approval steps, conditions and routing rules through a no-code builder, or describe a process to Approveit AI to generate an editable workflow draft. Requests are routed automatically to the correct approvers, and every decision, comment, attachment, change and timestamp is retained in a centralized approval record intended to support audits and financial process transparency. Approved data can be synced to accounting and business systems such as NetSuite, SoftLedger, Xero and QuickBooks, while data from systems including NetSuite, Xero, QuickBooks and BambooHR can be pulled into workflows. The platform also offers task management automation with customizable board statuses, AI-assisted real-time reporting, AI matching of invoices against purchase orders or budget lines with automatic flagging of mismatches, and an SDK and open APIs for triggering flows from ERP, HRIS or custom applications. The company states setup takes about five minutes and full integration with existing systems up to a week.

Founding story

The company started when cofounders Serge (Sergei) Gusev and Dmitry Matveev were working on a project together and observed that approval processes were frequently a weak point in otherwise well-run businesses, while existing automation tools were complex and expensive. Gusev, who serves as CEO, previously worked in enterprise settings and built products focused on business development, user research and product management; Matveev, CTO, holds an engineering degree in computer science and applied mathematics and an executive MBA, with over 15 years of software development and team leadership experience [4][7].

Business model

Software-as-a-service sold to businesses, with a published pricing page, a free trial and demo requests as entry points; the product is distributed in part through Slack and Microsoft Teams apps and offers templates, SDK and open API access for larger deployments [0][3][5].

Subscription software with published pricing tiers; the company targeted $1M in annual recurring revenue by March 2025 [0][6].

Traction

As of September 2024, Approveit reported serving over 50 companies — including Blade, Midokura and EasyGo — and managing more than 100,000 customer requests across the United States, Europe and Australia. Its website states the product is trusted by over 700 companies [3][5].

Latest developments

The company continues to publish product and workflow content, with blog posts dated October 2025 covering AI-assisted purchase order approval workflows, Xero purchase order approvals and AI decision-making regulation and risk [0].