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Applitools

Founded 2013 · 122 employees on LinkedIn · 8 known investors

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Applitools provides a visual testing platform that uses AI to automatically validate user interfaces and catch visual defects across browsers and devices. The platform serves QA and testing teams who integrate it into their existing testing frameworks and CI/CD workflows.

AI & Machine LearningDeveloper ToolsSaaS

Investors · 8

10Dlisted by 10DTel Aviv

How we know: the VCSheet dataset · Not right? Tell us

Bessemer Venture Partnerslisted by Bessemer Venture PartnersSan Francisco · $50K – $100M

How we know: Bessemer Venture Partners's portfolio page · funding news · applitools.com · Not right? Tell us

Magma Venture Partnerslisted by Magma Venture PartnersTel Aviv · $1M – $6M

How we know: Magma Venture Partners's portfolio page · funding news · applitools.com · Not right? Tell us

OpenView Venture Partnerslisted by OpenView Venture PartnersBoston · $5M – $20M

How we know: OpenView Venture Partners's portfolio page · Not right? Tell us

Sierra Ventureslisted by Sierra VenturesSan Mateo · $500K – $10M

How we know: Sierra Ventures's portfolio page · funding news · applitools.com · Not right? Tell us

iAngelsreportedTel Aviv

How we know: funding news · applitools.com · Not right? Tell us

Also in the syndicate · 2

La MaisonOpenViewlead

Funding

SEC filings, press & company announcements

$39M disclosed across 2 of 3 rounds · 2014–2018

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

4 people who came through Applitools went on to found or lead other companies.

Mustafa BayramogluDirector of Engineering, PreflightFounded PreflightBill LapcevicAdvisory Board MemberFounded NetBoxOren RubinDirector of R&DFounded TestimAlex BerryChief Executive Officer and Board MemberFounded Seerist

Related companies · 10

BrowserStackBrowserStack provides a cloud-based software testing platform for scaling test automation across 3,500+ browser-device combinations on a real device cloud, aimed at development and QA teams. Its offerings cover cross-browser and browser automation testing, WCAG accessibility compliance testing, AI-driven test management, and visual testing, with integrations for major frameworks and CI/CD pipelines.
TestMu AITestMu AI is a full-stack agentic AI quality engineering platform that automates end-to-end testing for web, mobile, and AI applications using autonomous agents. It serves software teams seeking to accelerate testing and quality assurance in line with AI-driven development cycles.
TestsigmaTestsigma is a quality intelligence platform that uses AI agents to detect testing gaps at each code commit and generate self-healing automated tests across web, mobile, API, and Salesforce. It serves engineering and QA teams, scoring release confidence with a human approval step before shipping.
KatalonKatalon provides a software test automation platform that supports web, mobile, desktop, and API testing with integrations and quick setup. It offers a product called Studio Enterprise aimed at software development and QA teams.
testRigortestRigor provides AI-driven functional test automation for software development teams. The platform enables companies to achieve high test automation coverage with minimal maintenance effort, targeting fast-moving startups and development teams.
AccelqAutopilot is an AI-powered test automation platform that autonomously discovers, designs, and maintains enterprise tests using generative AI and Q-GPT across the full testing lifecycle. It serves enterprises seeking to scale quality assurance through autonomous test creation, self-healing capabilities, and intelligent test analysis.
HeadSpinHeadSpin provides audio and video testing with performance KPIs and analytics for teams delivering streaming and media experiences. Its tools include a Waterfall UI that visualizes KPIs, session recordings, and network requests to identify bottlenecks affecting audio/video quality.
TestimTricentis Testim provides AI-powered test automation for custom web, mobile, and Salesforce applications, letting development and QA teams author tests using natural language and self-healing AI/ML locators. It covers test creation, execution, management, and troubleshooting across CI/CD release processes.
SmartBearSmartBear provides a platform for software testing, design, and observability that helps development teams ensure application integrity throughout the development lifecycle. The company serves software development teams at scale.
TricentisTricentis provides software testing and quality assurance solutions that help organizations optimize cost, accelerate innovation, and reduce business risk. The company serves enterprise customers across industries.

Companies working in the same space as Applitools.

Acquisitions · 1

Early investors' stakes continue via these deals
Preflight

Preflight provides a no-code testing platform that automatically generates and maintains web application tests by tracking user interactions and adapting to page changes. The tool supports end-to-end test workflows, chaining dependent tests, and can extract API tests from recorded network activity.

In the news

Applitools Raises $31M to Advance Application Visual Management (AVM) Category - AI-Powered End-to-End Testing | Applitoolsapplitools.com · Apr 2018Applitools Raises $31M to Advance Application Visual Management (AVM) Categoryprnewswire.com · Apr 2018Applitools Raises $8 Million Round Led by Sierra Ventures to Expand its AI-powered SaaS Visual Application Testing and Monitoring Solutionapplitools.com · Jul 2017Applitools Secures $2.5M Series-A Funding from Magma Venture Partners - AI-Powered End-to-End Testing | Applitoolstestautomation.applitools.com · Jul 2014

Frequently asked questions

What does Applitools do?
Applitools provides a visual testing platform that uses AI to automatically validate user interfaces and catch visual defects across browsers and devices. The platform serves QA and testing teams who integrate it into their existing testing frameworks and CI/CD workflows.
Who are Applitools's investors?
Applitools's investors include 10D, Bessemer Venture Partners, Magma Venture Partners, OpenView Venture Partners, Sierra Ventures, iAngels.
How much funding has Applitools raised?
Applitools has disclosed $39M raised across 2 of its 3 known rounds.