Appex is a Boston-rooted mobile app studio that acquires, scales and builds apps across health, travel and utilities.

Who are Appex's investors?

Appex's investors include Asymmetric Capital Partners, Tectonic Ventures.

How much funding has Appex raised?

Appex has disclosed $29.7M raised across 1 round.

Where is Appex headquartered?

Appex is headquartered in Boston, US.

Appex

Boston, US · Founded 2021 · 64 employees on LinkedIn · 2 known investors

Find your way into Appex

Appex acquires mobile apps and grows them using data and a user-centric approach across categories such as Health & Fitness, Travel, Utilities, and Productivity. It positions itself as an acquisition partner for app developers looking to sell their apps.

Also known as Appex

Consumer Wellness & Fitness

Founders & leadership

Fraser SimpsonNamed on SEC filing

Robert ShavellNamed on SEC filing

Board

Matthew Rhodes-Kropf in 𝕏Board directorFounder & Partner at Tectonic Ventures

Investors · 2

Asymmetric Capital PartnersBoston · $1M – $10M

Tectonic VenturesCambridge

Reported raises · per SEC filings

Form D private placements

$29.7M disclosed across 1 round · 2023

▶$29.7MraisedMar 2024 · 81 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Fraser SimpsonExecutive Officer, Director
Robert ShavellDirector
Matthew Rhodes-KropfDirector

Offering amount: $31.5M
Amount sold: $29.7M
First sale: Mar 2023
Incorporated: Corporation, Delaware, 2021
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Appex is a mobile application studio that acquires, scales and builds apps. It describes a portfolio of more than 50 applications spanning the Utilities, Health & Fitness, Productivity and Social Networking categories, and states that its approach combines data with a user-centric method to grow acquired apps. Named portfolio apps include AllStays (Travel), DietBet, StepBet, Sculpt You and FitnessAI (all Health & Fitness).

The company reports a portfolio snapshot of 50 apps, a 4.7-star average rating, 150 million lifetime downloads and a team of 50. Internally it groups apps into franchises with dedicated leadership, including a general manager and growth lead for AllStays and FitnessAI and product and growth leads for "The Bets" (DietBet/StepBet) and SculptYou. Listed leadership includes Kerri Walsh (CEO), Adi Racu (CTO), Chris Franks (Advisor/CFO) and Sarah Crispin (Head of Portfolio Ops).

Business model

Appex buys existing mobile applications from their developers and then operates and grows them in-house, retaining the apps as part of a multi-category portfolio rather than reselling them. It also builds new applications alongside acquisitions.

Traction

Appex reports a portfolio of 50+ apps with a 4.7-star average rating and 150 million lifetime downloads. It cites 300% user base growth for FitnessAI following acquisition. A testimonial from Jamie Rosen of WayBetter describes selling apps to Appex and continuing engagement after the transaction.

▸Full profile — market position, go-to-market, geography, history

Market position

Appex operates as a mobile app aggregator/studio, competing to acquire consumer apps and grow them under a single operating portfolio; it differentiates on seller experience and post-acquisition stewardship rather than transaction volume.

The company emphasizes a high-touch, value-added acquisition process for sellers, fair pricing without a broad shopping process, and continued stewardship of acquired apps, alongside data-driven and user-centric growth operations.

Go-to-market

Appex positions itself as an acquisition partner for app developers and portfolio owners, emphasizing a high-touch, relationship-driven purchase process in which it works closely with sellers during and after handoff. Its website solicits inbound contact from developers looking to sell apps or portfolios, and from potential partners and job candidates.

On the acquisition side, independent mobile app developers and owners of app portfolios who want to sell; on the consumer side, end users of its Health & Fitness, Travel, Utilities, Productivity and Social Networking apps.

Geography

A global team with roots in Boston, Massachusetts.

History

Appex operates a growing portfolio of acquired mobile applications, including AllStays, DietBet, StepBet, Sculpt You and FitnessAI, and has expanded its team to around 50 people across multiple functional and app-specific roles.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported

Apps in portfolioJan 202650 apps

Average app store ratingJan 20264.7 stars

FitnessAI user base growthJan 2026300% user base growth

HeadcountAug 202664

Lifetime downloadsJan 2026150,000,000 downloads

Team sizeJan 202650 people

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

3 people who came through Appex went on to found or lead other companies.

Ben KatzPortfolio GM, Health & FitnessFounded Hybrd +1 Caroline "Shoe" ShoemakerVice President & GMFounded Hybrd +1 Mats TerwieschSenior Product Manager, Health & FitnessFounded Hybrd +1

▸Research sources · 1

primary sources listed

Appexjoinappex.com · web

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Appex do?: Appex is a Boston-rooted mobile app studio that acquires, scales and builds apps across health, travel and utilities.
Who are Appex's investors?: Appex's investors include Asymmetric Capital Partners, Tectonic Ventures.
How much funding has Appex raised?: Appex has disclosed $29.7M raised across 1 round.
Where is Appex headquartered?: Appex is headquartered in Boston, US.