Anycart

Anycart operates an online shopping platform that combines recipe discovery with grocery delivery and pickup from brand-name retailers. Users browse or search by product or by recipe, add all ingredients for a chosen recipe to a cart in one click, and choose delivery or pickup with a selected time slot at checkout. Anycart forwards the order to the customer's local store, where a store employee picks, packs and delivers it, with order status notifications along the way.

The catalog includes more than 1,000 recipes presented as step-by-step videos, described as making in 30 minutes or less with about seven ingredients, plus packaged "One-Click Dinner Kits" priced per serving (examples listed include Pasta Puttanesca at $1.04 per serving, Chicken Enchiladas at $1.25 per serving and Cajun Shrimp Skillet at $3.65 per serving). Additional features include weekly curated meal inspiration by email without a subscription, saved favorites and past orders, a personal aisle of previously purchased items, a Chrome extension that builds shopping lists while browsing other sites, sharing of recipes from the web or social networks to auto-generate a cart, list sharing with friends and family, and live customer support staffed by people.

Business model

Consumer-facing marketplace/aggregator model: Anycart takes online grocery orders and routes them to partner retail stores, which fulfill and deliver the order. The service is positioned without required subscriptions.

The company states it does not mark up grocery prices, so customers pay in-store prices, and advertises no subscription charges; the sources do not identify the revenue source.

Traction

Anycart reports availability in over 3,400 US cities, a catalog of more than 1,000 video recipes, and app ratings of 4.9 out of 5 across 49 reviews, with customer reviews dated March-April 2021; the site also cites features in Forbes and Yahoo Finance.