Andrena

Andrena is an internet service provider that markets high-speed connectivity to residents, buildings and businesses, with plans starting at $30 per month and speeds advertised up to 1 Gbps. The company positions its service as a lower-cost alternative to incumbent providers, emphasizing self-service activation without a technician install: customers search a street address on the company's site, sign up, and are told they can be online in under three minutes.

The consumer-facing offering is organized around three segments — For Residents, For Buildings, and For Business — indicating that service is sold both directly to households and through building-level arrangements. Andrena also states that customer data is not shared or monetized. Published customer testimonials come from users and a small-business owner in New Jersey locations including Newark, Hoboken and Princeton.

Founding story

The founders state they started Andrena to reduce the friction of getting online, describing the approach not as new internet technology but as a more affordable way to deliver existing connectivity to many people quickly.

Business model

Andrena sells internet access on a subscription basis with tiered plans that customers choose at sign-up, and addresses residential, whole-building, and business customer segments.

Recurring monthly subscription fees for internet service, with advertised pricing starting at $30 per month and plan tiers up to 1 Gbps.

Traction

The company publishes testimonials from residential subscribers and a small-business owner in Newark, Hoboken and Princeton, New Jersey, citing speeds and pricing below other local providers.