AmorSui

AmorSui is a personal protective equipment (PPE) brand that designs reusable, machine-washable protective apparel for healthcare, laboratory and other occupational settings. Its catalog includes women's and men's lab coats, isolation gowns, and a fire-resistant line comprising a hijab, top and pant, alongside merchandise and a co-branded V Coterie offering. Products are sold directly through the company's online store, with options such as two-day custom embroidery for lab coat personalization.

The company positions its products against single-use disposable PPE, stating that its garments are built to withstand up to 100 washes with safety features intact and that one AmorSui isolation gown replaces 100 disposable gowns. AmorSui says its fabrics are recyclable and that products are 100% recyclable at end of life; it has described a take-back/circular recycling program and subscription plans covering ordering, tracking and laundering as in development. Manufacturing is described as taking place in a vertical facility where fabric and trim production, cutting, sewing and order packaging occur in one location to reduce transportation emissions.

AmorSui also frames fit and inclusivity as core to its design, citing that standard PPE is patterned for male bodies and that a large share of women in the healthcare workforce wear PPE that does not fit them. Following its 2024 seed round, the company stated plans to build an AI-integrated, net-zero medical supply marketplace connecting hospitals, labs and governments with sustainable protective products.

Founding story

Founder Beau Wangtrakuldee, a Ph.D. chemist, started the company after a chemical spill in a laboratory burned through her standard-issue lab coat and severely injured her thigh. She was wearing the prescribed PPE, but improper sizing and insufficient materials failed to protect her, leading her to design a new standard for protective equipment. The name AmorSui derives from Latin for "self love."

Business model

AmorSui designs and manufactures its own PPE garments and sells them directly to customers through its e-commerce site, including personalization services such as custom embroidery. It has stated it is building an enterprise sales motion aimed at companies and hospitals, and has described planned subscription plans covering ordering, tracking and laundering, as well as an AI-integrated net-zero medical supply marketplace connecting hospitals, labs and governments with protective products.

Revenue comes from sales of protective apparel and related merchandise, with planned subscription-based service offerings that would bundle ordering, tracking and laundering. The company is privately held and does not disclose revenue or net income figures.

Traction

The company reported three employees as of May 2024 and does not disclose financial results. It raised $3.5 million in seed funding in August 2024 and has accumulated press coverage across 2023-2025, including regional startup lists and trade publications.

Latest developments

Press listings cite coverage in February and April 2025 on the company's longer-lasting safety gear and circular apparel, and June 2025 features naming AmorSui among Philadelphia ventures to watch and among brands in a women's health roundup.