Amify
Alexandria, US · Founded 2019 · Delaware corporation · 7 known investors
Founders & leadership
Amify was founded in 2019 by Ethan McAfee.
EM
Ethan McAfeeFounder
Board
BG
MH
Investors · 7
CincyTechCincinnati · $500K – $750K
Dundee Venture CapitalPittsburgh · $500K – $3M
JobsOhio VenturesColumbus
Mercury FundHouston · $250K – $4Mvia Blair Garrou · board
Urban Capital NetworkHouston · $20K
Saas Ventures, L.L.C.reportedMiami · $75K – $5M
Also in the syndicate · 1
Cincy Techlead
Funding
SEC filings, press & company announcements$13.4M disclosed across 2 rounds · 2019–2023
- $10MSeries BMay 2023 · 2 sources
Cincy Tech (lead), Mercury Fund (lead), SAAS Ventures (lead)
Source ↗
▶$3.4MraisedMar 2019 · 7 investors · Other TechnologyRule 506(b)
▶$3.4MraisedMar 2019 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ethan McAfeeExecutive Officer, Director
- BLAIR GARROUDirector
- MARK HASEBROOCKDirector
- Offering amount
- $5.9M
- Amount sold
- $3.4M
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlapHelium10427 shared keywordsHelium 10 provides product research and market analysis tools for e-commerce sellers launching and expanding product lines on Amazon and 24+ other marketplaces. The platform combines a database of over 2 billion products with a Chrome extension and launch planning features to help sellers identify profitable products and execute successful catalog expansion.
Trellis286 shared keywordsTrellis is an AI-driven platform that automates advertising, pricing, and profitability optimization for eCommerce sellers on marketplaces like Amazon, Walmart, and Shopify. It combines machine learning automation with human decision-making to maximize profit margins and return on advertising spend across online sales channels.
Supplykick274 shared keywordsSupplyKick manages brand presence and sales on Amazon for both internal brands and partner brands, leveraging direct marketplace expertise. The company builds and operates its own product lines across multiple categories while providing consulting and management services to other Amazon sellers.
Pattern Insurance234 shared keywordsPattern is an ecommerce accelerator that helps brands grow their sales globally. It operates across international markets to expand brands' online presence.
Feedvisor225 shared keywordsFeedvisor builds AI-driven pricing, advertising, and inventory optimization technology for brands and sellers on Amazon's marketplace. Its platform, including the agentic commerce product Agentis, connects marketplace signals to help e-commerce businesses optimize profitability.
Companies competing with Amify for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- Who founded Amify?
- Amify was founded by Ethan McAfee in 2019.
- Who are Amify's investors?
- Amify's investors include CincyTech, Dundee Venture Capital, JobsOhio Ventures, Mercury Fund, Urban Capital Network, Saas Ventures, L.L.C..
- How much funding has Amify raised?
- Amify has disclosed $13.4M raised across 2 rounds.
- Where is Amify headquartered?
- Amify is headquartered in Alexandria, US.