Fundraising Fox
Alpharank
Redwood City, US · Founded 2010 · Delaware corporation · 3 known investors
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Alpharank provides marketing and sales analytics for community lenders, tracking digital originations from first click through the customer journey to funded accounts. It integrates with 40+ systems to show the ROI of marketing channels and includes automated guidance for improving funded account conversion.
Also known as Alpharank Marketing Cloud
Founders & leadership
Alpharank was founded in 2010 by BASTIAN LAUER.
Board
Investors · 3
How we know: Aspenwood's portfolio page · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$130K disclosed across 2 rounds · 2014–2020
▶$50KraisedFeb 2020 · 2 investors · ComputersRule 506(c)
- Richard HoweDirector
- Brian LeyExecutive Officer, Director
- Steven KishiDirector
- Offering amount
- $1M
- Amount sold
- $50K
- Proceeds to insiders
- $270K
- First sale
- Feb 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06c
▶$80KraisedNov 2014 · 1 investors · OtherRule 506(b)
- BASTIAN LAUERExecutive Officer, Director
- BRIAN LEYExecutive Officer, Director
- Offering amount
- $80K
- Amount sold
- $80K
- First sale
- Sep 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Alpharank is a financial software company that provides banks and credit unions with a platform for optimizing online sales funnels and tracking digital originations. Its product set spans marketing attribution, customer journey analytics, ad spend optimization, conversion rate optimization and digital account opening and lending analytics, positioned as vertical SaaS and marketing technology for financial institutions.
The company's earlier commercial offering, the Alpharank Marketing Cloud, built a graph model from a financial institution's core transaction card data to map customer networks. The stated aims were to reduce the deposit-weighted cost of acquisition, increase deposits and primary households within an institution's existing base, and improve adoption of services such as mobile banking, Zelle and eStatements.
Alpharank is a private company headquartered in Redwood City, California, and is classified in the fintech sector with verticals including lending and credit, digital banking, marketing and business intelligence.
Founding story
Alpharank was founded in 2015 by Brian Ley, who served as CEO and founder during the company's 2018 Finovate appearances and is listed as Founder and Chief Strategy Officer.
Business model
Alpharank operates a B2B model, selling subscription SaaS along with services and consulting to financial institutions.
Revenue is derived from subscription SaaS, together with services and consulting.
Traction
The company reported employee growth from 16 to 19 in the quarter to January 2026 and from 17 to 20 in the quarter to February 2026, with an employee range of 21. Total funding raised is reported at $1 million, and it won Best of Show at FinovateSpring 2018.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Alpharank is a private, venture- and accelerator-backed fintech software vendor serving banks and credit unions. Companies identified as comparable by business-model and industry similarity include Strum Platform, Vertice AI and MeridianLink.
Alpharank's approach centers on constructing customer graphs from anonymized core transaction card data held by financial institutions, allowing them to see how products and behaviors spread through customer networks and to target marketing using those network effects rather than conventional segmentation.
Technology
Alpharank builds graph models from financial institutions' core, anonymized transaction card data to identify customer networks, and applies analytics for marketing attribution, customer journey tracking, ad spend and conversion optimization; it is categorized as operating at the AI application layer.
Go-to-market
The company markets to financial institutions directly and has used fintech industry demo conferences and accelerator programs, including Finovate events and the VC FinTech Accelerator empowered by FIS, to reach banks, credit unions and investors.
Banks and credit unions.
Geography
Headquartered in Redwood City, California, with conference appearances in Santa Clara, California and New York.
History
The company was founded in 2015 and raised a seed round in December 2015. In 2017 it participated in an accelerator program, and in 2018 it took part in the VC FinTech Accelerator empowered by FIS, graduating at the accelerator's Demo Days. Also in 2018 it made its Finovate debut at FinovateSpring, winning Best of Show, and returned to demo its Marketing Cloud product at FinovateFall in New York that September. Its most recent recorded financing was convertible debt in April 2022. Founder Brian Ley, who presented as CEO in 2018, is listed as Founder and Chief Strategy Officer, with Jay Rosenblatt as Chief Executive Officer and Carlo Cardilli as COO.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsAlpharank presented its Marketing Cloud, a graph-based marketing product for banks and credit unions, at FinovateFall 2018 in New York (September 24-26, 2018), presented by founder Brian Ley and VP Engineering Yoela Palkin.
Alpharank was named one of five Best of Show winners at FinovateSpring 2018 in Santa Clara, California, for its Customer Graphs, which use financial institutions' anonymized transaction card data to show how products and behaviors spread through customer networks.
Alpharank was among ten companies in the VC FinTech Accelerator cohort that presented at the accelerator's Demo Days event before an audience of more than 350 investors and financial services professionals.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Alpharank | Valuation, Funding Rounds & Stock Price | Caplightcaplight.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Alpharank do?
- Fintech software company whose platform helps banks and credit unions optimize digital marketing funnels and originations.
- Who founded Alpharank?
- Alpharank was founded by BASTIAN LAUER in 2010.
- Who are Alpharank's investors?
- Alpharank's investors include Aspenwood, Hummer Winblad Venture Partners (HWVP), Plug and Play Ventures.
- How much funding has Alpharank raised?
- Alpharank has disclosed $130K raised across 2 rounds.
- Where is Alpharank headquartered?
- Alpharank is headquartered in Redwood City, US.