Alleo
3 known investors
Alleo offers a platform and app for flexible employee benefits and compensation, letting employees assemble a personal package from over 300 options across sports, wellbeing, mobility and other categories, while giving HR and finance teams administration and payroll integration. It targets employers in the Netherlands and integrates with HR and payroll systems.
Also known as Alleo by Epassi
Investors · 3
Also in the syndicate · 1
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AApr 2024
Mediahuis Ventures (lead), Dutch Founders Fund, Newion, ROM InWest
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Alleo, presented on its website as "Alleo by Epassi", operates a platform and mobile app for flexible employee benefits and compensation in the Netherlands. Employees receive a flexible or vitality budget and assemble a personal package from a marketplace of more than 300 options spanning health, daily expenses, fixed costs, leisure and mobility — including gym memberships, coaching, culture, groceries, extra holiday days and bicycle schemes. The company positions the offering around three package types: Flex sports (access to more than 5,000 gyms and flexible sporting options), Flex vitaal (an all-in-one solution for physical, mental and financial health across life stages) and Flex benefits (employee-selected terms of employment from the full catalogue).
The platform is designed to serve three audiences within a client organisation: employees, who use a single marketplace and app that can be delivered in the employer's own visual identity; HR, which is offered administration and full handling of the benefits programme; and finance, which is offered control and cost savings without additional paperwork. Alleo states that it integrates with a broad range of HR and payroll platforms so that data management stays current within systems clients already use.
Business model
Alleo sells its benefits platform to employers, which fund employee benefit and vitality budgets that staff spend through the Alleo app and marketplace; the app can be white-labelled in the client's corporate identity, and packages (Flex sports, Flex vitaal, Flex benefits) are configured per organisation.
Traction
The company states that more than 5,000 employers, covering 2,000,000 working people in the Netherlands, have access to Alleo, that benefits usage is up more than 60%, and that it holds an average rating of 4.6 out of 5.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned as an all-in-one flexible compensation and benefits marketplace for Dutch employers, spanning mobility, sports, wellbeing, benefits and payroll in a single platform.
Breadth of choice (more than 300 benefits and more than 5,000 gyms) in one app, employer-branded delivery of the app, tax-efficient budget structures, and out-of-the-box integration with HR and payroll systems.
Technology
A web platform and consumer-facing app providing a benefits marketplace with a flexible budget, category browsing and recommendations, plus integrations with HR and payroll platforms to keep employee data synchronised.
Go-to-market
Direct enterprise sales driven by demo bookings via the website, packaged offerings that clients configure to their organisation, integrations with existing HR and payroll systems, and events such as the Reward 2026 sign-up promoted on the site.
Employers in the Netherlands and their HR and finance departments, with end use by their employees.
Geography
Netherlands-focused, with a Dutch-language platform and Dutch benefit and retail partners.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Alleoalleo.nl · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Alleo do?
- Alleo is a Dutch flexible employee benefits platform, part of Epassi, offering 300+ benefit options in one app.
- Who are Alleo's investors?
- Alleo's investors include DFF Ventures, Newion.
