Fundraising FoxAll Gravy
10 known investors
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All Gravy is a learning management system that provides visual learning journeys, mobile-friendly content, and interactive games for employee training. It serves hospitality and other industries seeking simple, engaging compliance and skill-building training.
Also known as All Gravy ApS · All Gravy Limited
Founders & leadership
Investors · 10
How we know: Emblem's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Moonfire Ventures's portfolio page · funding news · research · thesaasnews.com · Not right? Tell us
How we know: Nordic Makers's portfolio page · a partner's Signal profile · Not right? Tell us
How we know: Scale Capital's portfolio page · funding news · research · thesaasnews.com · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Also in the syndicate · 3
Funding
SEC filings, press & company announcements- Undisclosed amountseed roundOct 2022 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026All Gravy is a workforce management and employee engagement platform built for frontline workers in hospitality and retail. The product consolidates internal communications, operations and learning into a single mobile app, with features including chat and newsfeed, onboarding, blended learning, scheduling, training modules, engagement surveys, handbooks, compliance and whistleblower tools, HRIS functionality, an applicant tracking module (All Hands), an "AI Colleague" assistant, and flexible pay.
The company was founded in 2020 by Jonatan Marc Rasmussen and Kristian Lundager and is headquartered in Copenhagen, with registered entities in the UK (All Gravy Limited, London), Denmark (All Gravy ApS), Norway (All Gravy NO AS) and Sweden (All Gravy Sweden AB). Rasmussen serves as Founder and CEO, with prior experience at Founders and Usertribe and as a consultant at Oliver Wyman.
Founding story
Founded in 2020 by Jonatan Marc Rasmussen and Kristian Lundager; Rasmussen previously worked at Founders and Usertribe and as a consultant at Oliver Wyman.
Business model
Software platform sold to hospitality and retail employers, who deploy the app to their frontline staff for communication, learning and HR workflows.
Traction
Reported more than 1,000 business customers globally at the time of its March 2025 seed round, including UK brands Dishoom, Pizza Pilgrims, Honest Burgers and Ottolenghi.
Latest developments
In March 2025 the company raised a €2.6 million seed round co-led by Scale Capital and Moonfire Ventures, to be used for UK expansion, product development and deeper AI integration.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as an AI-driven, Gen Z-oriented platform for frontline workforces, reported to serve over 1,000 businesses globally including UK hospitality brands such as Dishoom, Pizza Pilgrims, Honest Burgers and Ottolenghi.
Technology
Mobile app combining messaging, newsfeed, onboarding and blended learning, engagement surveys, handbooks, compliance and whistleblower reporting, HRIS and integrations, plus an AI assistant ("AI Colleague") and AI features embedded in workforce management.
Go-to-market
Sells to multi-site hospitality and retail brands; UK expansion is a stated priority for the 2025 seed proceeds, supported by content marketing aimed at restaurant and retail operators.
Employers of frontline staff in hospitality and retail, including restaurant groups and multi-site chains.
Geography
Operates across the UK, Denmark, Norway and Sweden, with registered companies in London, Copenhagen, Skjetten (Norway) and Stockholm.
History
Founded in 2020 by Jonatan Marc Rasmussen and Kristian Lundager in Copenhagen. The company established entities in the UK, Norway and Sweden, and announced a €2.6 million seed round in March 2025 to support UK expansion and product development.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsSeed round of €2.6 million co-led by Scale Capital and Moonfire Ventures, with participation from Nordic Makers' Alexander Aghassipour (Zendesk co-founder), Jeppe Rindom (Pleo co-founder) and Fredrik Hjelm (Voi co-founder). Proceeds earmarked for UK expansion, product development and further AI integration in the workforce management platform.
Company stated it would use the seed proceeds to accelerate expansion in the UK market.
Seed round co-led by Scale Capital and Moonfire Ventures with participation from Nordic Makers' Alexander Aghassipour, Jeppe Rindom and Fredrik Hjelm; funds allocated to UK expansion, product development and further AI integration.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- All Gravy Raises €2.6M in Seed Round | The SaaS Newsthesaasnews.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does All Gravy do?
- Copenhagen-based AI workforce management app for frontline hospitality and retail teams.
- Who founded All Gravy?
- All Gravy was founded by Jonatan Marc, Kristian Lundager.
- Who are All Gravy's investors?
- All Gravy's investors include Edge VC, Emblem, Futuristic.VC, Moonfire Ventures, Nordic Makers, Scale Capital, Atomico.