Alice

Alice (alice.style), operating in Japanese as アリススタイル (Alice Style), is a Japanese-language online platform through which consumers can rent brand-name home appliances and consumer electronics on a subscription basis as well as buy products outright. The site positions rental as a lower-cost alternative to purchasing and promotes a first-month-free trial for subscription rentals, with free shipping flagged on a large share of listings.

The catalogue is organised into categories including beauty (hair dryers, hair irons, shower heads, facial devices, steamers, hair-removal devices, scalp care, shavers, dental care), fitness and health (EMS devices, neck/shoulder/foot massagers, massage guns, vibration machines, trampolines, exercise bikes, body-composition scales), kitchen (rice cookers, bread makers, blenders, air fryers, toasters, ovens and microwaves, hot plates, sous-vide cookers, coffee makers, kettles, water servers, carbonated-water makers, beer servers), home (robot and stick vacuums, steam cleaners, clothes and futon dryers, dehumidifiers, air purifiers, fans and circulators, coolers, heaters, humidifiers, pressure washers, irons and steamers, sewing machines, furniture and lighting, dishwashers), AV/IT (projectors, speakers, headphones and earphones, video and action cameras, digital and monitoring cameras, smart devices, game consoles, laptops and tablets, printers, PC peripherals, robots), hobby (musical instruments, outdoor gear, binoculars, pet supplies), bags, baby goods (strollers, carriers, child seats, bouncers, cribs, toys, baby food makers), art (paintings, crafts), jewellery (necklaces, bracelets, earrings, rings) and golf (clubs, round accessories).

Listed items come from third-party consumer brands such as Panasonic, Sharp, Zojirushi, Aladdin, Fitbit, GoPro, Sony, YA-MAN, ReFa, Hurom, Tiger, Toshiba, Epson, BenQ, Doctor Air, Hyperice, SIXPAD, Aprica, cybex, Coach, Burberry, Ferragamo, Gianni Chiarini and Delvaux, alongside jewellery and art pieces. Some listings are marked out of stock (在庫なし).