Alert Media

AlertMedia (Alert Media, Inc.) develops cloud-based emergency mass notification and risk intelligence software used by organizations to identify threats to their people and operations and to communicate with affected individuals. The platform combines 24/7 global risk monitoring with analyst-verified intelligence, multichannel notification (voice, mobile app, email, text, Slack, social media), travel risk management, employee safety monitoring, incident response workflows, and social intelligence that monitors more than 45 mainstream and fringe social and dark web sources. Notifications and threat information are delivered through a web interface and mobile applications for iOS and Android.

The product is positioned for two user groups: administrators, who can send multichannel notifications from templates, manage inbound messages and responses, run conference calls, maintain event pages, activate and coordinate incident response plans, and view threats and people on a map; and employees, who receive notifications, respond to surveys, view event pages, start location-monitored safety sessions, and report incidents with their location attached. Recent platform capabilities added through 2025 and 2026 releases include mobile incident response, automatic translation of emergency messages into recipients' preferred languages, travel itinerary mapping, Slack direct-message delivery, and situation reports.

Founding story

Brian Cruver founded the company, saying he looks for industries where better products and services are needed and describing the aim of creating an interactive approach to mass communication rather than one-time, one-way notification blasts.

Business model

AlertMedia sells subscription access to its cloud platform to organizations, with core solutions for emergency communication and risk intelligence and premium add-on modules such as Travel Risk Management. Mobile apps are distributed free but usable only by employers and employees whose organization already licenses the software.

Software-as-a-service licensing of the platform to enterprise and other organizational customers, with paid premium add-on products layered on the core subscription.

Traction

The company states its customers collectively represent $4 trillion in revenue and 8 million employees across 150+ countries, and cites outcomes including a 25-minute average improvement in response time, $373K in avoided costs from legacy solutions over three years, and 67% lower total cost of ownership after switching. Its Android app reports more than 100,000 downloads with a 3.7 rating from about 246 reviews, and its iOS app holds a 4.5 rating from 135 ratings.

Latest developments

Mobile releases in late 2025 and 2026 introduced incident response management on mobile (plan activation, task assignment, real-time progress tracking), automatic translation of emergency messages into recipients' preferred languages, Slack direct-message notification delivery, travel itinerary and flight-path visualization on the map, dark mode, web-based authentication, and expanded access to Situation Reports. The website also promotes AI-assisted response plan building and social intelligence monitoring across 45+ social and dark web sources.