Alchemy 43
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Alchemy 43 offers aesthetic and self-care treatments, providing appointment-based cosmetic services to consumers.
Founders & leadership
Investors · 9
Company profile
researched Aug 2026Alchemy 43 operates a chain of medical aesthetics and wellness clinics offering appointment-based cosmetic and self-care treatments. Its service menu spans injectables (neuromodulators such as Botox, lip and jawline filler, dermal fillers, Sculptra, SKINVIVE, PRP injections and facial balancing), laser and energy-based treatments (Clear + Brilliant, IPL photofacial, Morpheus8, laser hair removal), skin treatments (DiamondGlow, microneedling with and without PRP, chemical peels), hair rejuvenation including PRP hair therapy, and wellness services such as vitamin and peptide injections, NAD+ injections and medical weight loss, including a telehealth weight-loss option. The company also offers special event preparation and a service-finder tool, and publishes provider and medical-director information, before-and-after results and a glossary of treatment terms.
The brand positions itself around personalized, subtle, natural-looking enhancement rather than standardized treatment packages, and markets itself as female-founded and led. The name combines "alchemy" with "43," a reference to the number of muscles in the face. Founder Nicci Levy described the original concept as "Botox-meets-DryBar" — applying a retail, service-branded model to cosmetic injectables, a category she set out to create without prior business education or experience.
Customer acquisition and retention run through in-clinic and online booking, a $50-per-referral program, new-client discounts of 30% off services, pre-purchase specials, gift cards, financing options and a monthly membership (the A43 Society) that banks a recurring fee toward future treatments.
Founding story
Founder Nicci Levy conceived Alchemy 43 in her mid-thirties without business education or prior business experience, drafting a plan with an online business plan builder and framing the idea as "Botox-meets-DryBar." With no investor connections, she secured her first check from Toni Ko of NYX Cosmetics after a cold outreach on LinkedIn. Levy, raised by South African immigrant parents, lost her mother to cancer when she was 25, an experience she credits with shaping her urgency and risk tolerance.
Business model
Alchemy 43 delivers treatments directly to consumers through its own branded clinics on an appointment basis, supplemented by telehealth for weight loss. It supports the model with medical directors and licensed providers such as nurse injectors, and layers recurring revenue and pre-paid balances on top of per-visit service sales.
Revenue comes from paid aesthetic and wellness treatments booked per visit, retail product sales, gift cards and pre-purchase packages, plus a recurring $99-per-month membership (plus a $4 processing fee) that credits the fee to the member's account for future treatments and includes a free annual microtreatment, a complimentary annual Power Peel, 15% off products and services, and members-only events and specials. Third-party financing is offered to clients.
Traction
As of August 2022 the company was reported as slated to have 25 locations soon; its website currently lists nine clinics and cites a 4.7 rating from 400+ reviews. Membership and pre-purchase programs were being expanded, with new memberships described as "coming soon" and a waitlist offered.
Latest developments
The company is reworking its membership program, with new memberships listed as coming soon and a waitlist for clinic-level availability, and has promoted a pre-purchase specials drop on September 3. It currently promotes a 30% new-client discount and a $50 referral credit.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
The company established a specialty retail clinic category for cosmetic injectables, and grew as an alternative for patients unable to secure timely appointments with physicians. It operates nine clinics across three states and cites a 4.7 rating from more than 400 reviews.
Alchemy 43 emphasizes customized treatment plans rather than standardized protocols, expert-led care with medical directors and dedicated injectors, science-backed wellness offerings, natural-looking enhancement, a non-pressuring consultative sales approach, and its identity as a female-founded and female-led business. The concept was built as a branded, retail-style alternative to physician practices for injectables.
Technology
Client-facing digital infrastructure includes online booking, a service finder, an e-commerce shop for gift cards and memberships, self-service membership management and cancellation, and a telehealth channel for weight-loss care. Clinical technology includes energy-based and device platforms such as Clear + Brilliant, IPL, Morpheus8, laser hair removal, DiamondGlow and microneedling systems.
Go-to-market
The company markets through its own website with online booking and a location finder, a toll-free phone line, social media channels, a blog and newsletter, a $50 referral incentive, 30%-off new-client offers, time-limited pre-purchase specials and a membership program; clinics are sited in retail-style locations in major metropolitan neighborhoods.
Consumers seeking elective cosmetic injectables, skin treatments and wellness services, marketed with an emphasis on subtle, natural-looking results; testimonials come from both female and male clients across its metro markets.
Geography
Nine clinics across three U.S. states: California (Los Angeles West 3rd, Santa Monica, West Hollywood/Sunset Plaza, and Newport Beach/Corona del Mar Plaza), New York (Flatiron and Upper East Side in New York City) and Texas (Dallas Lakewood, Houston Memorial and Houston Westheimer). Telehealth is offered for weight loss.
History
In its early period the company nearly failed: it underestimated the capital and marketing budget required to launch, and prospective clients were reluctant to leave their physicians for injectables at a new provider. Levy recalls days with no appointments, asking her credit card company whether she could charge payroll, and ultimately taking a loan at roughly 50 percent interest, a decision she attributes in part to having outsourced the financial model. The loan bridged the business until demand rose among patients unable to get timely physician appointments, producing a surge in customer acquisition. That traction attracted the attention of Forerunner Ventures, after which growth was described as steady. As of August 2022 the company was reported to be slated to reach 25 locations.
Risks & controversies
The founder has publicly described early-stage capital risk at the company, including underbudgeting for marketing, periods with no appointments, considering charging payroll to a personal credit card and taking on debt at roughly a 50 percent interest rate. The business also depends on consumer discretionary spending on elective medical aesthetic procedures delivered under medical direction.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsFounder Nicci Levy secured Alchemy 43's first investor check from Toni Ko of NYX Cosmetics after a cold outreach on LinkedIn, as recounted in Forbes coverage published 2022-08-24; no amount or date of the investment was stated.
Forbes reported that after the concept was proven out, Alchemy 43 attracted the interest of Forerunner Ventures and growth had been steady since; no amount, round label or date was stated.
Levy described taking out a loan at approximately 50 percent interest to keep the company operating during an early period of low appointment volume.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Alchemy 43alchemy43.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Alchemy 43 do?
- Alchemy 43 is a female-founded chain of medical aesthetics and wellness clinics offering injectables, skin and wellness treatments.
- Who founded Alchemy 43?
- Alchemy 43 was founded by Nicci Levy.
- Who are Alchemy 43's investors?
- Alchemy 43's investors include BAM Ventures, Claritas Capital, Expansion Venture Capital, Innovation Global Capital, Mucker Capital, REDO Ventures, Toba Capital, TYLT Ventures and 1 more.