/Companies

Affiniti AI

Techstars '23

London, GB · 5 employees on LinkedIn · 1 known investors

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Affiniti AI is a conversational AI platform that provides between-session support for therapy clients through an AI co-therapist tool designed to reinforce coping strategies and extend therapist engagement. It integrates with mental health practices to complement traditional talking therapy without replacing human therapists.

Also known as Affiniti · AFFINITI AI LIMITED

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

Affiniti AI is a conversational AI company serving the mental health and wellbeing sector. Its offering consists of two components: the Affiniti Platform, used by therapists, and the Affiniti Co-Therapist, a client-facing tool that provides AI-based therapeutic support between scheduled sessions. The company positions the product as an augmentation of talking therapy rather than a substitute for clinicians, stating that the Co-Therapist operates under the direction of a qualified therapist and helps clients rehearse and internalise coping strategies learned in session.

For therapists, the platform offers analysis of client interactions and pre-session insights intended to inform session planning, along with the ability to assign specific evidence-based exercises such as cognitive restructuring or worry management. The system supports a range of psychotherapy approaches with particular emphasis on Cognitive Behavioural Therapy. The company states that it applies encryption to data in transit and at rest and that the platform is designed for compliance with applicable healthcare and data protection requirements. The UK registered entity, AFFINITI AI LIMITED, was incorporated on 20 March 2020 and files under SIC codes for software development, IT consultancy, and data processing and hosting.

Business model

Affiniti AI sells a software platform to therapists and mental health practices, who in turn assign the Affiniti Co-Therapist tool to their clients for use between sessions. The website's primary conversion routes are a demo booking and a sign-up flow, indicating a direct commercial motion aimed at practitioners rather than a purely consumer product.

Traction

Public evidence of traction is limited to practitioner and client testimonials on the company's own website, including accounts from a consultant clinical and forensic psychologist and a chartered clinical psychologist describing use of the Co-Therapist with clients between sessions.

▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies

Market position

Affiniti AI is a small UK company operating in the digital mental health segment, listed in the EU-Startups directory as a London-based AI and health startup with total funding in the €1–€100K range.

The company frames its product as complementary to, rather than a replacement for, human therapists, with the AI operating under clinician direction and aligned to the therapist's treatment plan. It also emphasises development by researchers with a therapy background, customisation of exercises to individual treatment plans, minimal training requirements for adoption, and integration into existing practice workflows.

Technology

The product is built around generative conversational AI models applied to wellbeing and mental health use cases. The Co-Therapist conducts interactions with clients and the platform performs interaction analysis to generate insights for the therapist, including pre-session summaries and progress tracking. Therapists can configure and assign structured, evidence-based exercises such as cognitive restructuring and worry management. The company describes encryption of data in transit and at rest and design for compliance with healthcare and data protection rules.

Go-to-market

The company markets directly to therapy practitioners through its website, offering a demo booking and sign-up path, and features endorsements from practising clinical psychologists alongside client testimonials as social proof.

Therapists, clinical psychologists and mental health and wellbeing services, together with their therapy clients, who use the Co-Therapist application between appointments.

Geography

Headquartered in London, United Kingdom, with a registered office at 128 City Road, London EC1V 2NX.

History

The UK entity AFFINITI AI LIMITED was incorporated on 20 March 2020 and remains listed as active, with accounts filed to 31 March 2025 and a confirmation statement dated 18 March 2026. Directory listings also record the founding year as 2020.

Risks & controversies

The product handles sensitive mental health data, making confidentiality, encryption and compliance with healthcare and data protection regulation central operational requirements; the company addresses these directly in its public materials. Disclosed funding is recorded only in a small range (€1–€100K), indicating limited external capital.

Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 20265
Total funding (range)Jan 2020Between €1-€100K

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 3

Companies working in the same space as Affiniti AI.

Timeline · 1

launches, deals, and filings
Mar 2020
AFFINITI AI LIMITED incorporated in the United Kingdom

The company was incorporated on 20 March 2020 as a private limited company (number 12527555), with a registered office at 128 City Road, London EC1V 2NX, and SIC codes covering business and domestic software development, IT consultancy, and data processing/hosting.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
Affiniti AINo. 12527555 · inc. Mar 2020 · active

Companies House · registry record

View on Companies House ↗
Registered name
AFFINITI AI LIMITED
Company number
12527555
Status
Active
Company type
Private limited company
Incorporated
20 Mar 2020
Registered office
128 City Road, London, EC1V 2NX
Nature of business (SIC)
62012 — Business and domestic software development62020 — Information technology consultancy activities63110 — Data processing, hosting and related activities
Accounts
last made up to 31 Mar 2025 · next due 31 Dec 2026
Confirmation statement
last made up to 18 Mar 2026 · next due 1 Apr 2027

Current officers · 2

  • Nora Stern — director, appointed 20 Mar 2020
  • Samuel Stern — director, appointed 20 Mar 2020

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.

▸Research sources · 6

primary sources listed

6 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Affiniti AI do?
Affiniti AI is a London-based conversational AI platform that supports therapy clients between sessions via an AI co-therapist.
Who are Affiniti AI's investors?
Affiniti AI's investors include Techstars.
Where is Affiniti AI headquartered?
Affiniti AI is headquartered in London, GB.