Adelaide Metrics
New York, US · Founded 2020 · 4 known investors
Find your way into Adelaide Metrics
493 people in our graph share verified history with the Adelaide Metrics team — schools, employers, funds. One of them is your warm intro.
Javier Solterounlockedknows Marc Guldimann · together at Carnegie Mellon University (overlapped)
knows the team · via NYU Stern School of Business
×2knows the team · via Carnegie Mellon University
×6knows the team · via University of Oregon
knows the team · via Nielsen
knows the team · via Integral Ad Science
Adelaide provides an attention-based media quality metric called AU that scores advertising placements on a 0–100 scale using a machine learning model trained to business outcomes. It helps advertisers compare omnichannel media quality across display, online video, social, CTV, linear, and podcasts, with programmatic activation through DSPs.
Founders & leadership
Adelaide Metrics was founded in 2020 by Marc Guldimann, Zach Kubin, and Perry Papadopoulos.
MG
Marc Guldimannin𝕏Founder & CEOA serial founder in advertising technology, he previously started and led Spongecell (acquired by Flashtalking), Enliken (assets acquired by Datacoup), and Parsec Media (acquired by Kargo). He also founded and serves on the board of The Attention Council.
ZK
Zach Kubinin𝕏Co-FounderHe spent four years as VP of Sales at Parsec Media and earlier held roles at Onswipe, Joule, WPP Media, and Flying Point Digital, working across media planning, sales, and strategic partnerships. He also co-founded and edited the industry blog What Happens In Media Planning.
PP
Perry PapadopoulosinCo-Founder & VP ProductHe previously led product and engineering at Parsec Media, where he was SVP of Product & Engineering, and held a similar role at Sled. Earlier work included front-end engineering and UI/UX design roles at eponym and MSF Global Solutions.
TT
Tony TalalinVP, Operations2023–2026Tony Talal holds an MBA in Strategy, Innovation & Entrepreneurship from NYU Stern and has prior experience in media monetization strategy, including pricing, inventory management, and ad technology infrastructure. He is Executive Officer at Adelaide Metrics, which provides an attention-based media quality metric for evaluating advertising placements across omnichannel channels.
DD
Diane deCordovaNamed on SEC filing
Board
JM
HL
Harmon LyonsBoard director
Investors · 4
Reported raises · per SEC filings
Form D private placements$4.6M disclosed across 2 rounds · 2022–2024
▶$1.2MraisedAug 2024 · 18 investors · Other TechnologyRule 506(b)
▶$1.2MraisedAug 2024 · 18 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Tony TalalExecutive Officer
- Harmon LyonsDirector
- Joe MarcheseDirector
- Marc GuldimannExecutive Officer, Director, Promoter
- Offering amount
- $3M
- Amount sold
- $1.2M
- First sale
- Jul 2024
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶$3.4MraisedJul 2022 · 31 investors · Other TechnologyRule 506(b)
▶$3.4MraisedJul 2022 · 31 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Marc GuldimannExecutive Officer, Director, Promoter
- Joe MarcheseDirector
- Diane deCordovaExecutive Officer, Director
- Offering amount
- $9.5M
- Amount sold
- $3.4M
- First sale
- Jun 2022
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Adelaide Metrics do?
- Adelaide provides an attention-based media quality metric called AU that scores advertising placements on a 0–100 scale using a machine learning model trained to business outcomes. It helps advertisers compare omnichannel media quality across display, online video, social, CTV, linear, and podcasts, with programmatic activation through DSPs.
- Who founded Adelaide Metrics?
- Adelaide Metrics was founded by Marc Guldimann, Zach Kubin, Perry Papadopoulos in 2020.
- Who are Adelaide Metrics's investors?
- Adelaide Metrics's investors include BlueTree Venture Capital, GOAL Ventures, Human Ventures, Pitchdrive.
- How much funding has Adelaide Metrics raised?
- Adelaide Metrics has disclosed $4.6M raised across 2 rounds.
- Where is Adelaide Metrics headquartered?
- Adelaide Metrics is headquartered in New York, US.