Who founded Adelaide Metrics?

Adelaide Metrics was founded by Marc Guldimann in 2020.

Who are Adelaide Metrics's investors?

Adelaide Metrics's investors include BlueTree Venture Capital, GOAL Ventures, Human Ventures, Pitchdrive.

How much funding has Adelaide Metrics raised?

Adelaide Metrics has disclosed $4.6M raised across 2 rounds.

Where is Adelaide Metrics headquartered?

Adelaide Metrics is headquartered in New York, US.

Adelaide Metrics

New York, US · Founded 2020 · 4 known investors

Adelaide provides an attention-based media quality metric called AU that scores advertising placements on a 0–100 scale using a machine learning model trained to business outcomes. It helps advertisers compare omnichannel media quality across display, online video, social, CTV, linear, and podcasts, with programmatic activation through DSPs.

AdTech AI & Machine Learning Marketing Tech

Founders & leadership

Adelaide Metrics was founded in 2020 by Marc Guldimann.

Marc GuldimannFounder

Tony TalalExecutive

Diane deCordovaNamed on SEC filing

Board

Joe MarcheseBoard director

Harmon LyonsBoard director

Investors · 4

BlueTree Venture CapitalWexford

GOAL VenturesLos Angeles

Human VenturesreportedNew York · $250K – $500K

PitchdrivereportedAntwerp · $250K – $2M

Reported raises · per SEC filings

Form D private placements

$4.6M disclosed across 2 rounds · 2022–2024

▶$1.2MraisedAug 2024 · 18 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Tony TalalExecutive Officer
Harmon LyonsDirector
Joe MarcheseDirector
Marc GuldimannExecutive Officer, Director, Promoter

Offering amount: $3M
Amount sold: $1.2M
First sale: Jul 2024
Incorporated: Corporation, Delaware, 2020
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$3.4MraisedJul 2022 · 31 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Marc GuldimannExecutive Officer, Director, Promoter
Joe MarcheseDirector
Diane deCordovaExecutive Officer, Director

Offering amount: $9.5M
Amount sold: $3.4M
First sale: Jun 2022
Incorporated: Corporation, Delaware, 2020
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

In the news

Adelaide Metrics acquires Rita to enhance its Attention Metrics with a marketplace of data — Summoner - Early stage B2B, AI and retail technology investment and advisorysummoner.co · Aug 2024

Frequently asked questions

What does Adelaide Metrics do?: Adelaide provides an attention-based media quality metric called AU that scores advertising placements on a 0–100 scale using a machine learning model trained to business outcomes. It helps advertisers compare omnichannel media quality across display, online video, social, CTV, linear, and podcasts, with programmatic activation through DSPs.
Who founded Adelaide Metrics?: Adelaide Metrics was founded by Marc Guldimann in 2020.
Who are Adelaide Metrics's investors?: Adelaide Metrics's investors include BlueTree Venture Capital, GOAL Ventures, Human Ventures, Pitchdrive.
How much funding has Adelaide Metrics raised?: Adelaide Metrics has disclosed $4.6M raised across 2 rounds.
Where is Adelaide Metrics headquartered?: Adelaide Metrics is headquartered in New York, US.