Addressable

Addressable is a Tel Aviv-founded software company that provides a Web3 growth marketing platform bridging Web2 advertising channels and on-chain activity. Its platform matches anonymous crypto wallet activity to targetable social media profiles, allowing marketing teams to build on-chain audiences, launch paid campaigns, and measure conversions across both off-chain events (site visits, downloads, clicks) and on-chain events (token purchases, swaps, mints) [4][6][7]. The product set spans four areas: wallet-owner targeting, cross-device attribution across Web2 and Web3, an analytics layer, and an AI-driven campaign optimization module marketed as Addressable+ [0].

The company reports support for 7 blockchains, more than 7.58 million smart contracts, 23 million-plus matched wallet owners, coverage of 900M+ wallets with 500+ pre-built audience categories, and tracking of 450+ daily metrics [0]. Advertising delivery is available on Twitter and Reddit plus display inventory across roughly 400,000 websites and mobile apps, with Telegram cited as a planned addition [0][4]. As of the December 2023 funding announcement, ad network coverage had been extended from Twitter to include Unity, PubMatic, and Magnite, and attribution of wallet owners across 400,000 websites including Bloomberg, The New York Times, and Yahoo Finance [5]. Onboarding involves SDK setup and ad network connections, and the company states GDPR compliance and SOC 2 certification [4].

Leadership consists of CEO Tomer Sharoni (previously VP of Product at Salt Security), CTO and CPO Tomer Shlomo (prior roles at Synamedia, Akamai, At-Bay), COO Dr. Asaf Nadler (previously director of data science at Akamai), and CSO Leeor Ben-Peretz (previously 15 years at Cellebrite, latterly as Chief Strategy Officer) [2]. The wider team includes data, AI, engineering, marketing, and sales staff drawn from companies such as Microsoft, Akamai, Algorand, Tezos, and Salesforce [2].

Founding story

Addressable was founded in June 2022 by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler [5]. The founders' stated premise was that crypto wallets are anonymous by design, leaving Web3 marketers without demographic or purchase-history knowledge of their audiences; the company set out to associate anonymous blockchain audiences with social media activity to enable targeted user acquisition [7]. Between them the three founders have more than 20 publications on blockchain, machine learning, and big data technologies [7].

Business model

Addressable sells its platform as SaaS on tiered subscription plans, alongside managed advertising services. Published tiers are Analytics ($2,000/month billed quarterly or $1,500/month billed annually), Go To Market (adds ad-based wallet-owner targeting, automated optimization, campaign launch activation and marketing advisory, with up to $150k/year of included media and one promoted social account), Scale Up (up to $500k/year media, five promoted social accounts, dedicated account management), and Enterprise (custom media, data API and dataset integrations, custom integrations). Plan differentiation includes numbers of analytics dashboards and multi-channel account integrations. Payment is accepted by credit card, wire transfer, and cryptocurrency including USDC and USDT, and the company states no minimum campaign budget [3][4].

Recurring monthly/quarterly/annual subscription fees per plan tier, with media spend allowances included in higher tiers and custom pricing at the enterprise level [3].

Traction

Reported metrics include over 100 Web3 companies served, 23M+ matched wallet owners, 900M+ wallets targetable across 7 blockchains, 7,584,391+ smart contracts, and 450+ daily tracked metrics [0]. As of December 2023 the company reported 24 employees, over 50 customers, and more than 750 campaigns executed [5]. Published case studies describe outcomes such as 3,200+ app installs for a top-3 global crypto exchange, a 91.6% install-to-account-creation rate for walllet.com, and a $6.43 cost per swap for Houdini Swap [0].

Latest developments

The company markets an AI-driven optimization product, Addressable+, and tiered subscription plans spanning analytics-only through enterprise data-API access [0][3]. It reports support for 7 blockchains, 900M+ targetable wallets, 500+ pre-built audience categories, and planned Telegram data coverage [0]. Recent published case studies cover a top-3 global crypto exchange app-install campaign (June 2026), a top-5 derivatives exchange (March 2026), walllet.com (March 2026), and Houdini Swap (February 2026), along with commentary from EthCC in Cannes (March 2026) [0]. Leadership has expanded to include a Chief Strategy Officer, Leeor Ben-Peretz [2].