Adauris
Acquired1 known investors
Vancouver AI startup that turned publishers' written content into podcast-style audio and buyer-intent signals; acquired by Landbase.
Also known as Adauris Inc.
Investors · 1
Company profile
researched Aug 2026Adauris was a Vancouver, British Columbia-based artificial intelligence company that converted written content — articles, blog posts, newsletters and other text — into podcast-style audio narration. Publishers and media brands could add a single line of code to their site to have articles converted into audio automatically, with post-production effects intended to make the narration resemble a podcast. The platform included customizable voice options, background music integration, and analytics that identified listener engagement and drop-off points, and supported distribution of audio across channels including Spotify, Apple Podcasts and Google Podcasts.
Over time the company positioned its product around lead generation for business-to-business marketers, offering custom intent signals that helped companies identify and engage high-intent leads through distributed content. In June 2025 Landbase, a San Francisco-based agentic AI go-to-market software company with Canadian roots, acquired Adauris' team and technology; Landbase said publishers would retain access to the same Adauris experience.
Founding story
Adauris was founded by three university graduates from Vancouver — Logan Underwood, Tina Haertel and Varun (Ve) Sharma. Underwood took the software through the NEXT 26 initiative in late 2019. Sources give differing founding years: Founders, Inc. lists 2020, while BetaKit reports the company was founded in 2021.
Business model
Adauris sold software to publishers, newsletters, marketing teams and content creators that automated the conversion of written content into audio, later extending into intent-signal data used to identify prospective B2B buyers from content engagement.
Software platform sold to publishers and B2B marketing teams; specific pricing terms are not stated in available reporting.
Traction
Landbase CEO Daniel Saks said Adauris had seen early success helping B2B brands turn distributed content into measurable sales pipeline, generating more than 10 million monthly impressions and finding over 45,000 prospects per day for clients. The company partnered with Grist, a publication with two million monthly readers.
Latest developments
Landbase disclosed in 2025 that it had purchased Adauris in June, around the same time it closed a $30-million USD Series A round. The transaction was Landbase's third acquisition and followed its earlier purchases of LavaReach and Delegate. Saks said the deal would accelerate Landbase's inbound publishing and signal-driven engagement features, beginning with LinkedIn thought-leadership posting tied to buyer-intent signals.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A small, early-stage Canadian company operating in AI audio content and B2B intent-signal data; Landbase cited its technical depth, go-to-market insight and intent signal network as the rationale for acquiring it.
Combined automated podcast-quality narration of written content with listener analytics and buyer-intent signals, connecting content distribution directly to measurable sales pipeline rather than to audio publishing alone.
Technology
An AI-powered text-to-audio narration engine deployed via a single line of code on a publisher's website, producing instant article-to-audio conversion with customizable voices, background music and post-production effects. The platform layered analytics on listening behaviour — including engagement areas and drop-off points — and custom intent signals derived from content distribution.
Go-to-market
Distribution through publisher website integration and syndication of resulting audio to podcast platforms, supported by partnerships with media outlets and participation in accelerator programs. Adauris also ran joint customer campaigns with Landbase in 2025 prior to the acquisition.
Digital publications and media brands, newsletters, content marketers, and B2B companies seeking to generate sales pipeline from distributed content.
Geography
Headquartered in Vancouver, British Columbia, Canada; following the acquisition, the team was integrated into Landbase's Mountain View, California and Toronto offices.
History
After early development beginning around 2019-2021, Adauris was selected for Google's Cloud Accelerator Canada in 2022 and, in September 2023, for Morgan Stanley's Inclusive Ventures Lab, a five-month accelerator for underrepresented founders at the post-seed to Series A stage that admitted 23 companies from more than 7,900 applicants. That same month it announced a partnership with the publication Grist. The company raised $1.5 million USD (about $2 million CAD) in total from backers including Antler and Morgan Stanley. Co-founder and CTO Ve Sharma moved to a part-time technical advisor role in September 2024. In June 2025, Landbase acquired the team and technology in a deal financed with a combination of cash and Landbase equity; the price was not disclosed. Co-founders Logan Underwood and Tina Haertel and CTO Griffin Cook joined Landbase as head of partnerships, director of product, and engineering lead respectively, integrated into Landbase's Mountain View, California and Toronto hubs.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsLandbase, a San Francisco-based agentic AI go-to-market software company, purchased Adauris in June 2025 in a deal financed with a combination of cash and Landbase equity. The price was not disclosed. All three Adauris team members joined Landbase, with co-founders Logan Underwood and Tina Haertel and CTO Griffin Cook becoming head of partnerships, director of product, and engineering lead. Mergr lists the transaction date as August 14, 2025.
Adauris' third co-founder and former CTO Ve (Varun) Sharma transitioned to a part-time technical advisor role.
Adauris was one of 23 companies chosen from more than 7,900 applicants across North America, Europe, the Middle East and Africa for Morgan Stanley's five-month Inclusive Ventures Lab accelerator, running October through February and ending in a demo day.
Adauris announced a partnership with Grist, a publication with two million monthly readers.
Adauris was chosen for Google's Cloud Accelerator Canada program.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Adauris do?
- Vancouver AI startup that turned publishers' written content into podcast-style audio and buyer-intent signals; acquired by Landbase.
- Who are Adauris's investors?
- Adauris's investors include First Row Partners.