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Adara
Acquired168 employees on LinkedIn · 3 known investors
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Acquired by RateGain Travel Technologies Limited January 2023 · terms undisclosed · source ↗
Adara provides a data platform offering over 1 billion digital identities and pre-built audience segments to enable brands and agencies to execute programmatic advertising campaigns across multiple DSPs and media channels. The platform supports unified customer segmentation and activation for digital advertising optimization.
Investors · 3
August Capitallisted by August CapitalSan Francisco Bay Area · $1M – $15M
How we know: August Capital's portfolio page · Not right? Tell us
Founder mafia
2 people who came through Adara went on to found or lead other companies.
Frequently asked questions
- What does Adara do?
- Adara provides a data platform offering over 1 billion digital identities and pre-built audience segments to enable brands and agencies to execute programmatic advertising campaigns across multiple DSPs and media channels. The platform supports unified customer segmentation and activation for digital advertising optimization.
- Who are Adara's investors?
- Adara's investors include August Capital, Baseline Ventures, QuestMark Partners.