aavrani
New York, US · Founded 2017 · Delaware corporation · 2 known investors
AAVRANI is a beauty and personal care brand offering skincare and haircare products that combine modern, clinically-tested formulas with traditional Ayurvedic ingredients and rituals. Its products include clarifying shampoo and scalp/hair care items.
Founders & leadership
aavrani was founded in 2017 by Rooshy Roychoudhury, Justin Silver, and Rooshy Roy.
RR

Rooshy RoychoudhuryCo-founder
JS
Justin SilverCo-founder
RR

Rooshy RoyFounder & CEO30 Under 30 2020
Investors · 2
Reported raises · per SEC filings
Form D private placements$9.9M disclosed across 1 round · 2022
▶$9.9MraisedMar 2022 · 81 investors · OtherRule 506(b)
▶$9.9MraisedMar 2022 · 81 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Rooshy RoychoudhuryExecutive Officer, Director, Promoter
- Justin SilverExecutive Officer, Director, Promoter
- Offering amount
- $13.5M
- Amount sold
- $9.9M
- First sale
- Mar 2022
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlapPharmEasy169 shared keywordsPharmEasy is a consumer healthcare platform offering on-demand home delivery of prescription and over-the-counter pharmaceuticals, diagnostic tests, and teleconsultation services in India.
Cymbiotika146 shared keywordsCymbiotika is a direct-to-consumer wellness brand that sells nutritional supplements, including products like Golden Mind and Topical Magnesium, available via one-time purchase or subscription.
1Mg133 shared keywordsTata 1mg is India's leading online pharmacy and healthcare platform that offers medicines, lab tests, doctor consultations, and cancer care services. The company operates a digital marketplace serving Indian consumers seeking pharmaceuticals, diagnostic testing, and medical advice.
Typology128 shared keywordsTypology sells skincare products, including formulations designed for sensitive and reactive skin. The company operates in the direct-to-consumer beauty and personal care space.
Allure126 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Skinkraft123 shared keywordsSkinKraft sells customized, dermatologist-approved skincare and haircare products based on a skin/hair profiling tool (SkinID) that matches ingredients and formulations to individual needs. It operates as a direct-to-consumer brand serving customers across India.
Dermstore113 shared keywordsDermstore is an online retailer selling skincare, hair care, makeup, fragrance, sunscreen, and beauty tools from a wide range of brands directly to consumers. It offers subscription beauty boxes, HSA/FSA-eligible products, gift cards, and expert consultation services.
Lybrate109 shared keywordsLybrate is an online patient consulting portal that connects users with a network of over 150,000 doctors across medical specialties for online consultations and OPD appointment scheduling. It also coordinates elective surgical procedures through partner hospitals and clinics, serving patients across metro and Tier-2/Tier-3 cities in India.
Companies competing with aavrani for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does aavrani do?
- AAVRANI is a beauty and personal care brand offering skincare and haircare products that combine modern, clinically-tested formulas with traditional Ayurvedic ingredients and rituals. Its products include clarifying shampoo and scalp/hair care items.
- Who founded aavrani?
- aavrani was founded by Rooshy Roychoudhury, Justin Silver, Rooshy Roy in 2017.
- Who are aavrani's investors?
- aavrani's investors include Dorm Room, The MBA Fund.
- How much funding has aavrani raised?
- aavrani has disclosed $9.9M raised across 1 round.
- Where is aavrani headquartered?
- aavrani is headquartered in New York, US.


