11Corp
1 known investors
Eleven Corporation (์ผ๋ ๋ธ) is a Korean beauty company that develops and operates multiple skincare, haircare, oral care, and fragrance brands. Its portfolio spans high-efficacy and sensitive-skin cosmetics aimed at building brands for both the domestic and global markets.
Also known as 11corp ยท Elleven Corporation ยท ์ผ๋ ๋ธ์ฝํผ๋ ์ด์
Investors ยท 1
Company profile
researched Aug 2026Elleven Corporation (์ผ๋ ๋ธ์ฝํผ๋ ์ด์ , also presented as 11corp) is a South Korean beauty company that develops and operates a house of consumer brands across skincare, hair and body care, fragrance, colour cosmetics and oral care. Its portfolio includes PARNELL, a skincare line that began with a 'Cica Manu' range for sensitive skin and extended into high-efficacy skincare and skincare-based makeup bases; Growers, a thalassotherapy hair and body care brand built around marine-derived ingredients; A:dict, a fragrance brand positioned around an 'aesthetics of absence' concept; LUMMIR, described as a 'lucent vegan beauty' brand working with colour and layering; and La dens, an oral care brand founded on the use of non-chemical, low-irritation materials after its founder experienced recurrent periodontal problems.
The company frames itself as moving from a K-beauty base toward becoming a global brand group, combining a domestic business with international expansion. It has been recognised in Korean government scale-up programmes, having been designated a Baby Unicorn company in 2023 and selected among the Ministry of SMEs and Startups' 2025 Pre-Unicorn cohort, where it is categorised as a producer of functional cosmetics.
Business model
Elleven Corporation operates a multi-brand consumer beauty model, developing and marketing its own branded skincare, haircare and body care, fragrance, colour cosmetics and oral care products for domestic Korean and overseas markets, including distribution through retail stores abroad.
Traction
The company reports cumulative funding of KRW 12 billion, a KRW 9 billion Series B, presence in 55 countries and about 1,800 stores, and a 45% share of global revenue in 2024.
Latest developments
In 2025 the company was selected as a Pre-Unicorn company under the Ministry of SMEs and Startups programme, which provides selected firms access to special guarantees of up to KRW 20 billion each. The company states it is pursuing an IPO with Korea Investment & Securities, targeting a listing in 2028, and is actively recruiting staff.
โธFull profile โ market position, technology, go-to-market, geography
Market position
The company is positioned within Korea's functional cosmetics sector and is one of 15 companies selected in the Ministry of SMEs and Startups' 2025 Pre-Unicorn programme, a cohort otherwise dominated by AI, biotech, fintech and infrastructure firms; it was previously designated a Baby Unicorn in 2023.
Technology
Brand development centres on formulation positioning such as sensitive-skin 'Cica Manu' and high-efficacy skincare lines, marine-derived thalassotherapy ingredients for hair and body care, vegan colour cosmetics, and oral care products formulated to avoid chemical irritants.
Go-to-market
Products are sold under distinct consumer brands across domestic Korean channels and international retail distribution spanning about 1,800 stores in 55 countries.
Consumers seeking skincare for sensitive and high-efficacy needs, marine-ingredient hair and body care, fragrance, vegan colour cosmetics, and low-irritation oral care, in Korea and international markets.
Geography
Headquartered in South Korea, with product distribution reported in 55 countries and roughly 1,800 retail points of sale; overseas sales accounted for 45% of revenue in 2024.
Compiled by commissioned research from 4 cited public sources โ announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed โ not independently audited.
Timeline ยท 3
launches, deals, and filingsNamed among 15 companies in the 2025 Pre-Unicorn cohort, selected from 79 applicants, with access to special guarantees of up to KRW 20 billion each; listed as a producer of functional cosmetics.
Designated a Baby Unicorn company under Korean government startup support programmes.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
โธResearch sources ยท 4
primary sources listed
- 11Corp11corp.co.kr ยท web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 11Corp do?
- Korean beauty company Elleven Corporation builds skincare, haircare, oral care and fragrance brands for domestic and global markets.
- Who are 11Corp's investors?
- 11Corp's investors include Kiwoom Investment.