Susy Martins
InvestorBoard of Directors; Founder and CEO of Advise2Rise at Waterloo Accelerator Centre
Kitchener, Ontario, Canada
About
Susy Martins is founder and CEO of Advise2Rise, an executive coaching and advisory firm. She previously served as Chief People Officer at two unicorn-stage companies and held operations roles in Fortune 100 organizations, where she oversaw billion-dollar portfolios and led global expansion and organizational transformation initiatives. Her clients include executives at Google, Anthropic, Whatnot, RBC, and other technology and corporate organizations.
Experience
- Advise2RiseFounder & CEOcurrent2022 — presentGreater Toronto Area, Canada
- ClearcoChief People Officer2022
- ApplyBoardChief People Officer2020 — 2021Kitchener, Ontario, Canada
- Allianz PartnersVice President, Head of Claims Operations and Transformation2019 — 2020Kitchener, Ontario, Canada
- ManulifeVice President, Global HR Operations2016 — 2019Waterloo, Ontario
- ManulifeAssistant Vice President, Global HR Shared Services2015 — 2016Waterloo, Canada
- ManulifeAssistant Vice President, HR Transformation2012 — 2015Waterloo, Ontario
- ManulifeDirector, Group Benefits Operations2011 — 2012
- ManulifeDirector, Global HR Reporting & Systems2008 — 2011
- General ElectricCorporate Auditor2005 — 2007Global - Latin America, Europe, and US
- General ElectricFinance Management Program2003 — 2005
Education
- Ivey Business School at Western UniversityMBA
- Ivey Business School at Western UniversityHBA
- EsadeStudent Exchange 4th year2000
- Harvard UniversityLeadership Coaching Strategies2019
Skills & more
Start-up Consulting3Board Governance2Executive Coaching2Financial Analysis40Process Improvement47Financial Modeling36Sarbanes-Oxley Act11Strategic Financial Planning4Risk Management9Financial Reporting6Business Process Improvement22Auditing13
+9 more
Six SigmaManagerial FinanceChange ManagementAcquisition IntegrationCorporate FinanceBusiness AnalysisTrainingManagementLeadershipLanguages English · French · Portuguese · Spanish
- People Experience Strategist — Hacking HR
- Neuroscience Coaching Designation — International Coaching Community
- DISC Trainer — Capstone Training and Development, A Certified Taking Flight with DISC Affiliate and Trainer
- Innovation Governance Program Certification (Level 3) — Council of Canadian Innovators | Conseil canadien des innovateurs (CCI)
From Susy's professional profile.
Colleagues at Waterloo Accelerator Centre
Adam Dougall
Program Manager at Waterloo Accelerator Centre
Adrien Cote
Board of Directors; CEO of Existent at Waterloo Accelerator Centre
Angela Larraguibel
Board of Directors; Chief Operating Officer at Toronto Business Development Centre at Waterloo Accelerator Centre
Ben Richmond
Manager, Coworking and Facilities at Waterloo Accelerator Centre
Benton Leong
Board of Directors; Archangel Funds; Investor at Golden Triangle Angel Network at Waterloo Accelerator Centre
Brenda Halloran
Board of Directors; District Governor at Rotary International at Waterloo Accelerator Centre
Catalina Ochoa
Director, Finance at Waterloo Accelerator Centre
Charmaine Dean
Board of Directors; Vice-President of Research and International at University of Waterloo at Waterloo Accelerator Centre
Frequently asked questions
- Where does Susy Martins work?
- Susy Martins is Board of Directors; Founder and CEO of Advise2Rise at Waterloo Accelerator Centre.
Same school
Also attended Ivey Business School at Western University221
ØysteinInvestor at InvestinorVivek RamaswamiPartner at Madrona Venture GroupRay SharmaFounding Partner, CEO at Extreme Venture PartnersHa DuongVP Finance & Operations at Luge CapitalJasmine YangVice President at Sapphire VenturesJaye LandowHead of Investor Relations at FJ Labs
+ 215 more
Also attended Esade251
Francesco MoroPrincipal at Burda Principal InvestmentsAndrea AmadorCompliance Manager at Inveready Technology Investment GroupJosep Maria EcharriManaging Partner & CEO at Inveready Technology Investment GroupIgnacio FontsNon-Executive Chairman at InvereadyRaúl GallegoGeneral Partner at Inveready Technology Investment GroupJoan MirallesHead of Administration & Valuation at Inveready Technology Investment Group
+ 245 more
Also attended Harvard University1,457
Alfred LinPartner at Sequoia CapitalChris DixonFounder & Managing Partner of a16z crypto at Andreessen HorowitzSarah TavelVenture Partner at BenchmarkDanny RimerPartner at Index VenturesLaela SturdyManaging Partner at CapitalGRyan IsonoDeal Partner at Felicis Ventures
+ 1,451 more
Shared employers
Also worked at Clearco14
Olivier GrindaVenture Partner at FJ LabsRiley FinchInvestment Associate at NextGen Venture PartnersSanti SubotovskyGeneral Partner at Emergence Capital PartnersDan PetersVenture Partner at Black Nova VCEmily TiessenSenior Associate, Venture Creation at DiagramDorothy LinInvestor at DST Global
+ 8 more
Also worked at ApplyBoard7
Safa RashtchyManaging Partner at Think+ Ventures Management, LlcPegah EbrahimiCo-founder & Managing Partner at FPVSusan AkbarpourManaging Partner at Candou VenturesShahin HedayatFounding General Partner at Candou VenturesBrian WilcoveManaging Partner at America's Frontier FundVyshnavi KommuriFounder Experience Specialist at Waterloo Accelerator Centre
+ 1 more
Also worked at Manulife14
Adrian MendozaGeneral Partner / Founder at Mendoza VenturesMarcel RéthoréDirector at Espresso CapitalBlake BonhamVP, Sales Eastern Ontario/Maritimes at Purpose InvestmentsAxel StueckmannAssociate at Clairvest Group IncCharles GuayMentor at Amiral VenturesMichael PlauntzFinance at Roseview Global Incubator
+ 8 more
Also worked at General Electric215
Karim FarisInvestor at GV (Google Ventures)Alex ConstantinopleChief Marketing Officer at GreycroftSaket SrivastavaInvestor at Foundation CapitalEric AndersonPartner at Scale Venture PartnersMatthew StoneCOO at FJ LabsAndy LeaverOperating Partner at Notion Capital
+ 209 more













































