About
Susan Schroeder is Director of Marketing and Communications at How Women Lead and works as a Fractional Chief Brand Officer with growth-stage companies. With over 20 years of experience in brand development, marketing strategy, and communications, she advises founders and executives on positioning, narrative development, and brand strategy. She has published two newsletters on Substack and a memoir titled Closer to the Sun: Her Brain Tumor. My Brain Surgery. The Year I Lost Both of Us.
Experience
- How Women LeadDirector, Marketing and Communicationscurrent2022 — present
- SGS WorkshopFounder, Brand Strategist, Fractional Chief Brand Officercurrent2020 — present
- The HiveryDirector of Marketing2017 — 2020
- KimochisDirector, Marketing and Communications / Co-Founder2007 — 2017
- SGS Design StudioFounder - SGS Design Studio2001 — 2017
- Chronicle BooksPromotions Manager, Children's Division1996 — 2001
Education
- University of California, DavisBS with High Honors, Managerial Economics / Minor: English
- Rice UniversityBook and Magazine Publishing
- University of California, BerkeleyGraphic Design Extension Program
Skills & more
Google WorkspaceAdobe Creative SuiteAdobe PhotoshopAdobe IllustratorAdobe Design ProgramsBrand Development17Storytelling1Creative Strategy1Marketing Strategy4Marketing Leadership1Team LeadershipMessaging Architecture
+12 more
People ManagementCross-team CollaborationCampaign DevelopmentAttention to DetailDTCBrand AwarenessSelf-MotivationProblem SolvingCommunicationCorporate CommunicationsStrategic CommunicationsCreative Problem SolvingFrom Susan's professional profile.
Same school
Also attended University of California, Davis120
Charles CallSLP & Venture Partner at Cottonwood Technology FundDavid PhuController at Felicis VenturesBryan EglanDirector of Business Development at Menlo VenturesScott MaxwellInvestor at OpenView Venture PartnersMasoud AdinaHead of Compliance at GreycroftAva EitzenPortfolio Support at 8VC
+ 114 more
Also attended Rice University92
Abigail JohnsonPartner, Chief Operating Officer at Sapphire VenturesEdi DanalacheSenior Associate at Scale Venture PartnersJim BridenstineManaging Partner, Artemis Group at Cortado VenturesPatrick OkoraforDirector of Finance at Mercury FundSharon KedarCo-Founder, Partner at Northpond VenturesMartin ScottSenior Technical Advisor at Samsung Catalyst Fund
+ 86 more
Shared employers
Also worked at How Women Lead10
Julie Castro AbramsManaging Partner at How Women InvestCindy WorthingtonInvestor Relations Advisor at How Women InvestLupe AugierOperations at How Women InvestNydia ManosInvestor Relations at How Women InvestJulie CandelonBrand/Marketing Advisor at How Women InvestNicole WhiteLimited Partner Advisory Council at How Women Invest
+ 4 more
Also worked at Chronicle Books2
Colleagues at How Women Invest
Anne Myong
Operating Partner at How Women Invest
Aury Cifuentes
Principal at How Women Invest
Brittany Feehan
Investor Relations at How Women Invest
Carmen Palafox
Founder & General Partner at 2045 Ventures
Christina Bui
Limited Partner Advisory Council at How Women Invest
Cindy Worthington
Investor Relations Advisor at How Women Invest
Erika Cramer
Managing Member and General Partner at How Women Invest
Julie Candelon
Brand/Marketing Advisor at How Women Invest