Shane Erickson
InvestorFounder & Managing Partner at Traction Capital
Greater Minneapolis-St. Paul Area
FoundedRepetix
About
Founder and Managing Partner of Traction Capital, focused on helping Minnesota entrepreneurs grow through exit. Previously co-founder and CEO of IMC for nearly 30 years, and an experienced venture investor (Mentormate, Ultralox). Co-developer of the Traction Capital Proven Process and leads Minnesota's EO Accelerator.
Experience
- Traction CapitalFounder and Managing Partnercurrent2010 β presentMinneapolis-St. Paul
- Modern FoundationBoard of Directors & Investorcurrent2009 β presentGreater Minneapolis-St. Paul Area
- AutoMotion Dealer AppBoard of Directors & Investorcurrent2008 β presentGreater Minneapolis-St. Paul Area
- Entrepreneurs' Organization - MinnesotaMember & EOA Accelerator Chaircurrent1998 β presentGreater Minneapolis-St. Paul Area
- Innovative Marketing ConsultantsFounder and Ownercurrent1991 β presentMinneapolis-St. Paul
- UltraLoxBoard of Directors & Investor2015 β 2017Greater Minneapolis-St. Paul Area
- MentorMateBoard of Directors & Investor2008 β 2014Greater Minneapolis-St. Paul Area
- Reside now Magnet 360Board of Directors & Consultant2010 β 2012Greater Minneapolis-St. Paul Area
- LaFayette & Fairchild, Ltd.Accountant1996 β 1998
Education
- St. Cloud State University β College of Business, Engineering, and TechnologyBS, Accounting1987 β 1991
- Wayzatayes, High School1985 β 1987
Skills & more
Leadership32Strategy21Strategic Planning12Management14Private Equity15Business Growth3Entrepreneurship37Accounting10Business Development57Marketing11Mergers & Acquisitions13Business Planning21
+12 more
Financial ModelingMergersSalesSales ManagementDigital MarketingSocial Media MarketingSmall BusinessAdvertisingIntegrated MarketingAccount ManagementMarketing StrategyStart-upsFrom Shane's professional profile.
Shared employers
Also worked at Entrepreneurs' Organization - Minnesota1
Also worked at Innovative Marketing Consultants1
Deals Β· 1
RepetixBoard seat
via Traction Capital Β· filed Jan 2022 Β· $1000K raise
Attribution from SEC filings, press coverage, and firm rosters.
Colleagues at Traction Capital
Brian Cox
Integrator / Partner at Traction Capital
Chris Carey
Vice President of Acquisitions/Entrepreneur in Residence at Traction Capital
Cooper Eral
Analyst at Traction Capital
Dan Mallin
Strategic Growth Partner at Traction Capital
Ellie Pigott
Analyst at Traction Capital
Jo Ann Buckholz
VP of Finance & Operations at Traction Capital
John Klick
EOS Implementer at Traction Capital
Justina Palmer
Analyst at Traction Capital








