About
Sasha Ostojic is a Venture Partner at Playground Global, where he advises portfolio companies on technology and business strategy. He previously spent nearly a decade as Vice President of Software at Nvidia and led engineering at Cruise Automation, General Motors' autonomous vehicle subsidiary. Earlier in his career he co-founded and ran Ultimate Technology, Inc. as CEO and VP of Engineering for 14 years, and worked as a software architect involving IBM's DirectTalk Voice Application platform.
Invests in
AI & Machine LearningBiotechDeep TechHardwareMobility & TransportationRoboticsSemiconductors
Experience
- Playground GlobalVenture Partnercurrent2022 — presentPalo Alto, California, United States
- Playground GlobalOperating Partner2019 — 2022Palo Alto, California, United States
- Playground GlobalAdvisory Board2018 — 2019Palo Alto, California, United States
- ZooxAdvisory Boardcurrent2018 — presentFoster City, California, United States
- Zooxinterim SVP software2021 — 2022Foster City, California, United States
- Allison TransmissionBoard Membercurrent2022 — presentIndianapolis, Indiana, United States
- d-MatrixBoard Membercurrent2022 — presentSanta Clara, California, United States
- Unreasonable LabsBoard Membercurrent2025 — present
- Anjuna SecurityBoard Membercurrent2025 — present
- The Institute for Artificial Intelligence of SerbiaAdvisory Board Member2021 — 2025Novi Sad, Vojvodina, Serbia
- Anari AIBoard Member2021 — 2024San Francisco Bay Area and Novi Sad, Serbia
- Samsung ElectronicsAdvisory Board2019 — 2022
- Cruise AutomationSenior Vice President, Engineering2016 — 2017San Francisco Bay Area
- NVIDIAVice President, Software2011 — 2016San Francisco Bay Area
- NVIDIASenior Director, GeForce Software2010 — 2011
- NVIDIASenior Director, Notebook Software2007 — 2010
- Ultimate Technology, Inc.Chief Executive Officer1993 — 2007
- General ElectricIT & Business Consulting1988 — 1993
Skills & more
Embedded Systems21Device Drivers34C2C++1Embedded Software6Product Management51Engineering Management14Executive Management10Business Strategy7Technology Leadership2SoC17Cloud Computing11
+12 more
High Performance ComputingASICSemiconductorsMobile DevicesSystem ArchitectureGo-to-market StrategySoftware DevelopmentSoftware EngineeringTechnical LeadershipConsumer ElectronicsArchitectureAgile MethodologiesLanguages Serbian, Croatian
From Sasha's professional profile.
Deals · 1
Knoxus.AI LtdBoard seat
via Playground Global · filed Feb 2026 · $12.5M raise
Attribution from SEC filings, press coverage, and firm rosters.
Other disclosed investments
Board seats
Allison TransmissionD-Matrix AI Inference AccelerationUnreasonable Labs
Sources: the firm's website · SEC Form D filings.
Colleagues at Playground Global
Angela Lin
Executive Assistant at Playground Global
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Austin Yu
Investor at Playground Global
Benjamin Kim
Partner at Playground Global
Bruce Leak
General Partner at Playground Global
Caroline Little
Director Government Affairs at Playground Global
Chika Nakasu
Executive Manager at Playground Global
Cici Tong
Assistant Controller at Playground Global
Clinton Lazzari
Operating Partner, Supply Chain at Playground Global
Frequently asked questions
- Who is Sasha Ostojic?
- Sasha Ostojic is a Venture Partner at Playground Global, where he advises portfolio companies on technology and business strategy. He previously spent nearly a decade as Vice President of Software at Nvidia and led engineering at Cruise Automation, General Motors' autonomous vehicle subsidiary. Earlier in his career he co-founded and ran Ultimate Technology, Inc. as CEO and VP of Engineering for 14 years, and worked as a software architect involving IBM's DirectTalk Voice Application platform.
- Where does Sasha Ostojic work?
- Sasha Ostojic is Venture Partner at Playground Global.
- What does Sasha Ostojic invest in?
- Sasha Ostojic invests in AI & Machine Learning, Biotech, Deep Tech, Hardware, Mobility & Transportation, Robotics, Semiconductors.
- What boards does Sasha Ostojic sit on?
- Sasha Ostojic holds tracked board seats at Allison Transmission, D-Matrix AI Inference Acceleration, Knoxus.AI Ltd, Unreasonable Labs.
- Where did Sasha Ostojic go to school?
- Sasha Ostojic studied at Santa Clara University (MBA).
Same school
Also attended Santa Clara University169
Viviana FagaGeneral Partner at Felicis VenturesKirsten MelloPartner + Chief Financial Officer at Menlo VenturesRasmus AreskougInvestor at DN CapitalJohn TorreyVenture Partner at Madrona Venture GroupTim HaleyCo-Founder at Redpoint VenturesSarah LucasManaging General Partner at Lucas Venture Group
+ 163 more
Shared employers
Also worked at d-Matrix9
Paul BelkEntrepreneur in Residence at Kinetic Ventures, L.L.C.Marissa Ramirez de ChanlatteFellow, Robotics & Computer Vision at Prime Movers LabRobbie LenigasVice President at GP BullhoundAlan MaCampus Lead at The MBA FundSue XuManaging Partner at Amino CapitalMichael StewartManaging Partner at M12 (Microsoft's Venture Fund)
+ 3 more
Also worked at Unreasonable Labs2
Also worked at Anjuna Security3
Also worked at Samsung Electronics101
Tom DriscollPrincipal at Differential VenturesSang Won LeeEntrepreneur in Residence at Storm VenturesDavid GoldschmidtManaging Director, Head of the Fund at Samsung Catalyst FundAdry ElmiladyInvestment Principal at Samsung Catalyst FundIan ClowInvestment Director at Samsung Catalyst FundMartin ScottSenior Technical Advisor at Samsung Catalyst Fund
+ 95 more