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About
Sally Tobin is a founder and operator with three business exits across commerce and marketing technology. She co-founded XPO, a retail media and commerce marketing agency with proprietary MarTech capabilities, which was acquired by Mountaingate and Mars Agency in 2022, subsequently scaled to over 1,000 employees, and became part of Publicis Groupe in 2024. She currently leads AiPX Venture Studios, which develops AI-native platforms for underserved industries, including TRAiDMIN, an AI-native quoting platform for the trades and construction sector.
Colleagues at Tidal Ventures
Frequently asked questions
- Who is Sally Tobin?
- Sally Tobin is a founder and operator with three business exits across commerce and marketing technology. She co-founded XPO, a retail media and commerce marketing agency with proprietary MarTech capabilities, which was acquired by Mountaingate and Mars Agency in 2022, subsequently scaled to over 1,000 employees, and became part of Publicis Groupe in 2024. She currently leads AiPX Venture Studios, which develops AI-native platforms for underserved industries, including TRAiDMIN, an AI-native quoting platform for the trades and construction sector.
- Where does Sally Tobin work?
- Sally Tobin is GTM at Tidal Ventures.
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