About
Sally Tobin is a founder and operator with three business exits across commerce and marketing technology. She co-founded XPO, a retail media and commerce marketing agency with proprietary MarTech capabilities, which was acquired by Mountaingate and Mars Agency in 2022, subsequently scaled to over 1,000 employees, and became part of Publicis Groupe in 2024. She currently leads AiPX Venture Studios, which develops AI-native platforms for underserved industries, including TRAiDMIN, an AI-native quoting platform for the trades and construction sector.
Experience
- TRAiDMINCo-Foundercurrent2025 — presentSydney, NSW
- AiPX VenturesFoundercurrent2025 — presentSydney, NSW
- Tidal VenturesTidal Expert (#ten)current2024 — present
- Mars United℠ Commerce ANZFounder & Managing Director ANZ2013 — 2024
- Shop! Association ANZNon-Executive Director & Chairperson2019 — 2023Australia
- SampleLabCo-Founder / Director2021 — 2022Sydney, New South Wales, Australia
- Ambassador Pro Pty LtdFounder2010 — 2022
- CLEMENGER GROUP LIMITEDGeneral Manager2010 — 2013
- Channel 5 Communications (Clemenger Group)Senior Account Director2008 — 2010
- Cordaire's Pty LtdManaging Director2001 — 2006
Skills & more
Interpersonal Communication1CommunicationNegotiation1Leadership2Management15Artificial Intelligence (AI)Board of DirectorsStart-up Ventures1User Experience (UX)1Software Project Management1Organizational Leadership1Corporate Governance1
+12 more
Non-Executive DirectorRegulatory ComplianceVendingInformation TechnologyData AcquisitionDigital TechnologyMarket PlanningSupplier ManagementProject ManagementShopper MarketingExperiential EventsProduct SamplingFrom Sally's professional profile.
Colleagues at Tidal Ventures
Alvin Yeap
AI & Data at Tidal Ventures
Anatoli Kazatchkov
Engineering at Tidal Ventures
Anthony Justice
Leadership at Tidal Ventures
Asheesh Chacko
Strategy at Tidal Ventures
Callan Schebella
Product at Tidal Ventures
Collin Li
Growth at Tidal Ventures
Craig Holden
Chief Financial Officer at Tidal Ventures
Dan Winter
Venture Partner at Tidal Ventures
Frequently asked questions
- Who is Sally Tobin?
- Sally Tobin is a founder and operator with three business exits across commerce and marketing technology. She co-founded XPO, a retail media and commerce marketing agency with proprietary MarTech capabilities, which was acquired by Mountaingate and Mars Agency in 2022, subsequently scaled to over 1,000 employees, and became part of Publicis Groupe in 2024. She currently leads AiPX Venture Studios, which develops AI-native platforms for underserved industries, including TRAiDMIN, an AI-native quoting platform for the trades and construction sector.
- Where does Sally Tobin work?
- Sally Tobin is GTM at Tidal Ventures.
- Where did Sally Tobin go to school?
- Sally Tobin studied at Australian Institute of Company Directors (Company Directors Course); Macquarie University (MBA, Business Administration and Management).
Same school
Also attended Australian Institute of Company Directors137
John DysonInvestment Principal at Starfish VenturesHelen SounessVenture Partner at RampersandTim HeasleyPartner at ArtesianKirsten BernhardtPrincipal at ArtesianJordan JeffreyPrincipal at ArtesianStephanie MorrisPrincipal at Artesian
+ 131 more
Also attended Macquarie University70
Matt LinklaterInvestor Relations Manager at Square Peg CapitalOssi TiainenPartner at NGP CapitalEd GregorySenior Legal Counsel at AirTree VenturesStuart FoxPartner at ArtesianJakub RodFund Legal Counsel at Rockaway VenturesPrashanth RangaswamyHead of Operations at Alium Capital
+ 64 more