About
Robert "Bob" Zaccardo is Co-Founder and Executive Vice President of Business Development at SKUx, with more than three decades of experience in marketing and operations across the sports, retail, and entertainment industries. He previously founded and served as CEO of Branded Sports Media, an experiential sports marketing firm that developed stadium and arena activations and established partnerships with the NFL, MLB, NBA, NHL, NASCAR, and the NCAA. Over his career he has worked with consumer packaged goods brands including P&G, PepsiCo, Kraft/Mondelez, Kellogg's, and Coca-Cola, as well as media and entertainment companies such as CBS Radio, DirecTV, Showtime, Sony, and Sirius XM Radio.
Founder at SKUxchange
Intro paths
In turn, Robert can intro founders to SKUxchange's investors below.
SKUxchange's investors Β· 1
Co-founders at SKUxchange


Experience
- SKUxCo-Founder and Executive Vice Presidentcurrent2018 β presentGreater Tampa Bay Area
- B Squared Consulting LLCCo-Foundercurrent2017 β present
- OnMedAdvisory Board Member2018 β 2020Greater Tampa Bay Area
- BRANDedTRAYPresident & Founder2008 β 2016Greenwich, CT & Tampa, FL
Skills & more
+3 more
Social MediaSocial Media MarketingMarketingFrom Robert's professional profile.
Frequently asked questions
- Who is Robert Zaccardo?
- Robert "Bob" Zaccardo is Co-Founder and Executive Vice President of Business Development at SKUx, with more than three decades of experience in marketing and operations across the sports, retail, and entertainment industries. He previously founded and served as CEO of Branded Sports Media, an experiential sports marketing firm that developed stadium and arena activations and established partnerships with the NFL, MLB, NBA, NHL, NASCAR, and the NCAA. Over his career he has worked with consumer packaged goods brands including P&G, PepsiCo, Kraft/Mondelez, Kellogg's, and Coca-Cola, as well as media and entertainment companies such as CBS Radio, DirecTV, Showtime, Sony, and Sirius XM Radio.
- Where does Robert Zaccardo work?
- Robert Zaccardo is Founder of SKUxchange.
- What companies did Robert Zaccardo found?
- Robert Zaccardo founded SKUxchange.
- Where did Robert Zaccardo go to school?
- Robert Zaccardo studied at University of Connecticut (Accounting and Business/Management); Greenwich High School.
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Founder mafias
Same school
Also attended University of Connecticut132
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Also attended Greenwich High School22
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