About
Rajaa Grar is Chief Commercial Officer and Chief Marketing Officer at BIOptimizers. She brings over 20 years of marketing and commercial experience across Fortune 100 companies including Amazon, Starbucks, Paula's Choice Skincare, MillerCoors, and C4 Energy, where she led brand transformations and strategic initiatives resulting in major acquisitions and valuations. She holds an MBA from Northwestern University's Kellogg School of Management and undergraduate degrees from McGill University and the University of Montreal.
Experience
- BIOptimizersChief Commercial Officer & CMOcurrent2026 — presentAustin, Texas Metropolitan Area
- BIOptimizersChief Marketing Officercurrent2024 — present
- Springdale VenturesVenture Partnercurrent2022 — presentAustin, Texas Metropolitan Area
- ChiefMembercurrent2022 — present
- NutraboltChief Marketing & Digital Officer (Promoted to CMO & CDO)2021 — 2022Austin, Texas, United States
- NutraboltChief Digital Officer (CDO)2020 — 2021Austin, Texas, United States
- Snap KitchenVice President of Marketing | Head of Brand, Growth & Performance Marketing2019 — 2020Austin, Texas Area
- Paula's Choice SkincareHead of Global Brand Marketing & Retail2018 — 2019Seattle, Washington
- Paula's Choice SkincareSr. Global Brand Director - Influencer, Social Media Marketing & Omnichannel2018Seattle, Washington
- Paula's Choice SkincareSenior Director - Brand Marketing2018Seattle
- AmazonHead of Category (Vendor Management) - Premium Skincare - Amazon Premium Beauty2017 — 2018Seattle Washington
- StarbucksMarketing & Brand Lead, Ready-To-Drink Coffee & Energy - Latin America2015 — 2017Greater Seattle Area
- StarbucksSr. Brand Manager, Marketing Innovation - Multicultural & Millennial Consumer Segments2014 — 2015Seattle Washington
- Kellogg CompanySr. Marketing Manager - Digital Marketing and Content2013 — 2014battle creek, michigan
- MillerCoorsCoors Light Brand Management- Digital & Sports Activation Lead2012 — 2013chicago, illinois
- MillerCoorsCoors Light Multicultural - Retail Marketing Activation2010 — 2012
- Tampico BeveragesSr. Director of Global Marketing and Innovation2008 — 2010
- Tampico BeveragesInternational Marketing Director - LATAM2007 — 2008
- Tampico BeveragesInternational Marketing Manager2006 — 2007
- Maple Leaf Foods IncAssociate Marketing Manager2002 — 2006Chicago, Illinois, United States
- NovartisBrand Marketing Intern2001 — 2002Greater Montreal Metropolitan Area
Skills & more
Strategy99Management34leadership3Strategic Planning2Negotiation3Leadership3Brand Management99Marketing Strategy99Marketing78International Marketing61FMCG51Customer Insight49
+12 more
Marketing ManagementDigital StrategyCompetitive AnalysisConsumer ProductsMarket ResearchBrand DevelopmentBrand ArchitectureMarketing ResearchCross-functional Team LeadershipShopper MarketingIntegrated MarketingRetailLanguages English · French · Portuguese · Spanish
From Rajaa's professional profile.
Colleagues at Springdale Ventures
Angela McElwee
Venture Partner at Springdale Ventures
Barbara Daniels
CFO at Springdale Ventures
Brian Goldberg
Venture Partner at Springdale Ventures
Dan Graham
Co-Founder | General Partner at Springdale Ventures
Danny Markel
Venture Fellow at Springdale Ventures
Dwayne L. Hyzak
Member of the Board and Chief Executive Officer at Main Street Capital
Genevieve Gilbreath
Co-Founder | General Partner at Springdale Ventures
Greg Fleishman
Venture Capital for the Greater Good
Frequently asked questions
- Who is Rajaa Grar?
- Rajaa Grar is Chief Commercial Officer and Chief Marketing Officer at BIOptimizers. She brings over 20 years of marketing and commercial experience across Fortune 100 companies including Amazon, Starbucks, Paula's Choice Skincare, MillerCoors, and C4 Energy, where she led brand transformations and strategic initiatives resulting in major acquisitions and valuations. She holds an MBA from Northwestern University's Kellogg School of Management and undergraduate degrees from McGill University and the University of Montreal.
- Where does Rajaa Grar work?
- Rajaa Grar is Venture Partner at Springdale Ventures.
- Where did Rajaa Grar go to school?
- Rajaa Grar studied at Northwestern University - Kellogg School of Management (Master of Business Administration (M.B.A.), Marketing,Strategy & International Business); McGill University (B.A, Marketing); Université de Montréal (B.Sc, Microbiology).
Same school
Also attended Northwestern University - Kellogg School of Management577
Jenny LeeSenior Managing Partner at Granite AsiaKunal BahlCo-founder of Snapdeal; co-founder of Titan CapitalAndy FligelSenior Managing Director at Intel CapitalDavid Clark GuillermoInvestments at Impact America FundGiuseppe DonvitoPartner at P101 VenturesAntonio TurroniOperating Advisor at P101 Ventures
+ 571 more
Also attended McGill University425
Harley FinkelsteinInvestor at Felicis VenturesMattias LjungmanInvestor at Moonfire VenturesNoubar AfeyanInvestor at Flagship PioneeringDavid NaultGeneral Partner at Luge CapitalLaviva MazharPrincipal at Luge CapitalLisa PurcellInvestor at Third Rock Ventures
+ 419 more
Also attended Université de Montréal50
Anne-Sophie GauvinCommunications & Office Manager at Luge CapitalJyri EngeströmPartner at Lifeline VenturesErich SieberFounding General Partner at PeakBridge VCFrancois GrattonInvestor at AgeTech CapitalSasha LuccioniInvestor at Blue Tulip VenturesJean-François PariseauPartner at Amplitude Venture Capital
+ 44 more
Shared employers
Also worked at Chief69
Hans TungManaging Partner at Notable CapitalKen ChenaultInvestment Team at General CatalystLiz FoxProduct Marketing and Communications at In-Q-TelJesse MiddletonGeneral Partner at Flybridge Capital PartnersRobin LiInvestor at GGV CapitalSaydeah HowardCo-founder & Managing Partner at Cherryrock Capital
+ 63 more
Also worked at Amazon645
Apoorva MehtaFounder of Instacart; founder of Cloud Health SystemsBinny BansalCo-founder of Flipkart; co-founder of PhonePe and OppDoorBrad PorterFounder & CEO of Collaborative RoboticsJane MooneyCo-founder & VP, Strategy and Finance at Collaborative RoboticsNick FrosstCo-founder of CohereDave MunichielloInvestor at GV (Google Ventures)
+ 639 more
Also worked at Starbucks28
Allie RiesSenior Associate, Capital Formation at March Capital PartnersNasra MohamedInvestor at Third Rock VenturesDoug KoobInvestor at 1st Course CapitalEllaina DiederichExecutive Assistant at Endeavour CapitalLiam McCombeOffice Manager at SpeedinvestMary MirtAdministrative Assistant at SR One Capital Management
+ 22 more
